Most bosses ignore the cultivation of employees' professional fun and think that clothing sales is a simple occupation. Whether it will be sold depends entirely on personal hobbies and interests. In order to reduce personnel costs, it is usually unwilling to spend tuition fees to send shopping guides out for training. Wages are low, and it is usually difficult to recruit people who are suitable for shopping guides. In the face of shopping guides who are found to make money to eat, the first step of training should be the cultivation of professional fun!
Career fun is mainly to guide the shopping guide how to find sales fun points in the sales process and stimulate the shopping guide's future career growth dreams. The fun of sales is the natural sense of accomplishment in sales transactions, and the sense of accomplishment of modeling works that help each customer achieve his wishes through sales communication and improve the customer image through clothing collocation. The cultivation of these interests needs the inspiration of some professional knowledge, so that the shopping guide can discover the professional interests that have not been discovered before, change the mechanical impression of going to work and leaving work, and let the shopping guide learn to enjoy the sales process. This kind of guidance helps the shopping guide to actively look for trading methods at work, and also makes the shopping guide feel the enrichment of this job; The future planning and dream inspiration of shopping guide career can provide guidance and recommendation for shopping guides and make them feel the importance of career survival and development in their future work. Only when the shopping guide feels that he is working for himself will he be willing to cooperate with the boss to achieve some work goals to the greatest extent.
Second, consumer culture.
Because most clothing shopping guides have a relatively basic understanding of clothing consumption patterns in their growth experience, they think that clothing demand is the demand for goods, and they know little about the psychological pursuit behind clothing goods and the motivation of clothing demand. It is not difficult to understand why many customers don't believe the recommendation and language of the shopping guide. . .
Consumer culture includes the analysis of target consumers' buying patterns, such as target customers' age and clothing consumption demand, target customers' occupation and clothing demand, target customers' temperament style and consumption demand, and target customers' lifestyle and consumption demand. Let the shopping guide fundamentally understand the different consumption motives of customers and control the communication points in the sales process more appropriately. And such sales will gradually establish customers' trust in the shopping guide. Therefore, the shopping guide can better understand the satisfaction brought by the profession.
Basic knowledge of commodities
The basic knowledge of commodities can be accomplished by accumulation, rote memorization and strict examination. Many shopping guides know little about the basic knowledge of goods, and customers need to look for information again when they ask, so the delay in time will miss the sales opportunity.
The basic knowledge of goods includes the care and characteristics of various fabrics, the characteristics of clothing pattern, price, size selection and so on.
Four customer relationship processing
In the sales process, we can quickly respond to customers' questions and create a harmonious atmosphere to promote customers' purchase. This kind of customer relationship psychology training is the most valued at present. Because this part is the most obvious feeling of everyone, the shopping guide can feel it on the first day of working in the store. So this part of the training and books is also the most.
In the process of clothing sales, customer relationship coping cannot exist alone! In other words, we will see that a shopping guide is very harmonious when communicating with customers, which can be described as glib, but in the end the customers still don't buy it. Many shopping guides told me, "Now customers don't know what's going on. They try several sets and don't buy them. No matter what I say, I really don't understand what customers are thinking." This is a typical so-called senior shopping guide who has worked for more than 5 years. Customer relationship processing in the sales process is based on understanding customer needs, and a relationship processing that does not pay attention to customer needs is invalid. Therefore, the reform of customer relationship management should be based on real customer needs to be effective.
Five clothing collocation techniques
Nowadays, clothing collocation technology has also been attached importance by many clothing operators, but it is difficult to sum up practical, simple and professional collocation theories, so many collocation sales are usually different at present. Most shopping guides match clothes for customers according to their own understanding of collocation. Appropriate collocation can promote customers to buy together, while inappropriate collocation will make customers buy nothing. Nowadays, the personalized aesthetic phenomenon of customers is becoming more and more prominent, especially for high-end clothing brands.