The ability verification of Internet marketers follows the principles of objectivity, fairness, scientific standardization, user-oriented and multiple evaluation, and realizes the "PDCA" cycle of "professional learning-ability verification-accurate diagnosis-targeted training-continuous learning", striving to improve the professional quality and ability of personnel and providing support for building a "talent power".
All personnel who participate in the competence verification of Internet marketers should participate in the necessary study time on the designated platform. Trained personnel can apply to participate in the competence verification of Internet marketers within the specified time. In principle, the personnel competency verification work is the "Personnel Competency Verification Day" on Saturday in the last week of each quarter, and the specific verification time is subject to the notice of official website.
The job content of Internet marketers:
1, according to the company's development goals, formulate regional annual marketing plans to ensure that the target net profit meets expectations.
2. Plan and implement marketing activities in mainstream channels such as online and offline, including creativity, copywriting, landing and marketing effect analysis.
3, responsible for the accumulation of media resources, through the way of cross-brand integrated marketing, expand brand awareness and improve sales targets.
4. Collect customer feedback, understand customer needs and optimize customer experience.
5. Exchange resources with other website platforms and manage cooperative websites.
6. Communicate with other departments to * * * confirm the demand and improve the existing marketing plan.