Therefore, I am optimistic about this industry and like it, because there are many friends on the road. Aromatherapy is a very systematic subject. Strictly speaking, every professional practitioner should understand the cultivation and extraction of aromatic plants, learn aromatic chemical molecules, be familiar with biotechnology, and have a certain foundation in neurology and anatomy. Traditional Chinese medicine theory and meridians are also an indispensable part of the system.
However, it is precisely because of the specialty that our development is too slow. When what we put in has not received a positive response, the passion for promotion has also been hit. Why I know that aromatherapy is very good, but I haven't really pushed it! This is a question that I have been thinking about repeatedly recently. Maybe my understanding of this industry is still too shallow.
Aromatherapy industry is a market segment under the beauty industry, which not only has differentiated advantages, but also can achieve real beauty and solve physical and mental problems, which is also one of the ways for the future development of beauty salons. How to realize the advantage link between aromatherapy and beauty salons offline, and effectively integrate the pure natural products and knowledge system of aromatherapy with mature store facilities and stable customers offline, so as to provide unlimited development space for both industries?
Opportunities and challenges coexist! What are the challenges? One is to launch functional and standardized aromatic products, which will solve the urgent needs of some beauty salons. I think it is doing well at present. Estelle, a British brand of our company, has done a good job in professional line, project research and development ability and aromatherapy education.
The second is the management and post selection of aromatherapists. Opening an aromatherapy shop or studio is no longer a single choice for aromatherapists. Many aromatherapists can link their professional aromatherapy knowledge with the high-end personalized service of beauty salons, complement each other's advantages, take what they need, upgrade their services and create value. Professional tutors under Estelle brand began to be built in beauty salons-shops in shops and aromatic tribes, which became the unique advantages of beauty salons in adding value and expanding customers.
Aromatherapy Tribe aims to provide the third space in the hospital for customers who are relaxing physically and mentally in the beauty salon, providing aromatherapy and aromatherapy! Entering this space, there will be some sense of ceremony and some interesting tests. You can also perceive your inner self through fragrance, and even analyze the problem of physical and mental entanglement through essential oil cards. You can also concentrate on decompression and relaxation through different topics in each issue. This third space, like the secret garden of a beauty salon, is mysterious, interesting and relaxing.
This is an exploration we are currently doing for aromatherapy, helping the service and operation of beauty salons, and it is still going on. ...