Making a complete promotion plan generally has nine parts: (1) Activity purpose: Activity purpose is the basis of promotion activities. Is the new product on the market? Increase sales? Is it a blow to your opponent? Is it dealing with inventory? Or enhance brand awareness and reputation? Only by determining the purpose can we grasp the direction. (2) Target audience: Is this activity aimed at a single store or multiple stores? How big is the area affected by the activity? What kind of consumers is the focus of this activity? What's the secondary point? Find the activity object, and the promotion resources will rely on it. (3) Activity theme: The main point of the activity theme is "making a name for yourself", and the small point is "hanging what you sell", which is the reason why consumers buy your things. After fully considering the purpose of the activity, competitive environment and own resources, etc. , select promotion tools and determine the promotion theme. (4) Time and place of activities: The length of general activities depends on the size of resources and the nature of activities. In terms of time, more consideration should be given to consumers, and business opportunities are in the period when consumers are free to come and participate. The location should also be chosen in a place convenient for consumers. (5) Activity mode: it refers to the specific way to carry out activities, and it is more critical to determine the partners of activities and the promotion of activities. The promotion of the activity should ensure that the activity has the power of * * * and the target object can participate in it. Therefore, it is necessary to analyze and summarize the practical experience of promotion, and combine with the objective market environment to determine the appropriate intensity and appropriate resource input. (6) Commodity plan: according to the basic structure of the activity theme, expand the structure of commodity plan. The basic demand of customers is to buy products that suit them, so whether the variety and price of promotional products are attractive will directly affect the success or failure of promotional activities. (7) Media tools: Media promotion of promotion activities is indispensable, and it is not only to select a media, but also to cross-operate multimedia. The commonly used media in general shops are: DM posters, huge squares, shop posters, banners in front of doors, shop broadcasts, POP, etc. (8) Promotion budget: The principle of determining the promotion budget is generally that the contribution of promotion to the store should be greater than the expenditure of promotion expenses. The promotion budget is divided into two parts: one is the expected effect budget, and the other is the promotion cost budget. (9) Division of labor: it is to define the person in charge and the completion time of each link of promotion activities, which generally includes detailed scheme communication, establishment, dealer communication, supply and gift guarantee, training, distribution and tracking of promotional materials, etc. Require project decomposition, refinement, quantification, time control, etc.

How to write the holiday promotion plan?

(1) First introduce how to write a promotion plan.

How to write an activity plan with strong fighting capacity and complete promotion activities? If you want to write a perfect promotion plan, you should pay attention to the following eleven parts:

First, the purpose of promotion: first of all, what is the purpose of this activity, which is to deal with inventory? Is it to increase sales? Is it to crack down on competitors? Is it a new product? Or enhance brand awareness and reputation? Only when the purpose is clear can we make a reasonable plan according to the enterprise's own situation and market demand.

Second, the target of promotional activities: What are the commodities involved in this activity, which are listed in stages, which are the main commodities of the activity, and which are aimed at everyone or specific groups in the target market? What is the scope of activity control? Who is the main target of the promotion? Who is the secondary target of promotion? Whether these choices are correct or not will directly affect the final effect of promotion.

Third, the theme of promotional activities: Speaking of the theme of activities, we mainly solve two problems:

First, determine the theme of promotional activities

Is it because of National Day? New year's day? Labor day? Thanksgiving? Mother's day? Father's day? Or the anniversary of our company, or even the successful investment promotion of enterprise projects, can be used as the promotion theme. Of course, these are all based on time. This time is to let everyone know about some popular festivals, and some others don't know, such as: where our company opened a new branch, which branch celebrated its anniversary and so on.

The theme of packaging promotion activities

Cash coupons? Gift certificate? Price reduction? Price discount? A gift? Lucky draw? Service promotion? Demonstration and promotion? Consumer credit? Or other promotional tools? What kind of promotion tools and themes to choose should take into account the objectives, competitive conditions and environment of the activity, as well as the budget and distribution of promotion expenses.

After determining the theme, it is necessary to "pull the tiger skin as a banner" as artistically as possible, dilute the commercial purpose of promotion, and make the activity closer to consumers and more impress them. A few years ago, the "Sunshine Action" of Aiduo VCD was a classic, which packaged a simple price reduction promotion action into a caring action to safeguard consumers' rights and interests. This part is the core part of the promotion plan. We should strive for innovation and make the activity shocking and exclusive.

Fourth, the time and place of the event: Choosing the right time and place for the promotion will get twice the result with half the effort, and choosing it improperly will be thankless. Try to let consumers have free time to participate, and make the location convenient for consumers, and communicate with urban management, industry and commerce departments in advance. Not only is the timing and place of the promotion important, but how long it lasts and the best effect is also important. The duration is too short, and repeated purchases cannot be realized within this time, and many benefits that should be obtained cannot be realized; If it lasts too long, it will cause high cost, the market will not be hot, and the value of customers will be reduced.

V. Advertising and cooperation methods of promotional activities:

A successful promotion needs all-round advertising cooperation. What kind of advertising creativity and expression do you choose? What kind of media hype do you choose? These all mean different audience arrival rates and cost inputs.

1, determine the partner: pull * * as the backing, or hang the media "sheep head" to sell their own "dog meat"? Does the manufacturer act alone or jointly with the distributor? Or is it jointly promoted with other manufacturers? Cooperation with * * * or the media helps to gain momentum and build momentum; Combine with dealers or other manufacturers to integrate resources and reduce costs and risks.

2. Determine the degree of * * *: In order to make the promotion successful, it is necessary to make the activity * * * powerful and allow the target audience to participate. The higher the degree of * * *, the greater the reaction to promote sales. But this * * * also has a marginal effect. Therefore, it is necessary to analyze and summarize the promotion practice, and determine the appropriate degree of * * * and the corresponding cost input in combination with the objective market environment.

Vi. Preparation before the activity: 1, personnel arrangement 2, material preparation 3, test plan

In terms of personnel arrangement, it is necessary to achieve "everyone has something to do and everything is in charge", and there can be no gaps or intersections. Responsible for communication with * * * and the media? Responsible for copywriting? Responsible for website management? Responsible for gift distribution? Responsible for customer complaints? Responsible for the smooth flow of cashier channels? Responsible for cargo transportation? And so on, who is in charge of which item, clearly distinguish, we must consider all aspects clearly, otherwise we will get into trouble.

In terms of material preparation, from vehicles to screws, a list should be made, and then counted according to the list to ensure foolproof, otherwise it will inevitably lead to chaos on the spot. ......

Detailed implementation plan of promotional activities

If you want to have a successful promotion, you must make a promotion plan in advance, and organize relevant personnel and departments to participate in the discussion, finally reach an agreement, make a final decision, and start to use various media for publicity. This promotion planning scheme template basically includes the contents involved in activity planning, including: market analysis, activity theme, activity purpose, activity time, expected goal and effect, marketing suggestions, expense budget details, etc.

1. Market analysis: To operate, we must be able to grasp the development of the market. If necessary, please describe the market situation of the products you are responsible for.

2. Event theme: Fill in the event theme, which must be concise, clear and attractive.

3. Purpose of the activity

4. Activity time: the time period during which the activity is executed.

5. Effect expectation and digital hunger

5. 1 effect expectation: the expected effect.

5.2 Digital Target: Set an operable digital target.

6. Details of the event

6. 1 participating products: explain the products involved in this activity and their cooperation degree.

6.2 Detailed description of the activity: explain the implementation mode of the activity in detail.

6.3 Award setting (random): Awards and award setting.

7. Advertising (marketing): Make detailed advertising plans, marketing ideas and suggestions for this activity.

7. 1 internal publicity (promotion)

7.2 External Publicity (Promotion)

8. Activity task arrangement and work plan: subdivide all tasks that need to be completed in the activity and assign them to the responsible person.

9. Cost budget: a summary of the input costs of all activity plans.

10, activity summary: summarize the success and failure of this activity in detail as valuable information for reference.

What's the purpose of the promotion?

In fact, it is the effect you want to achieve in the promotion, such as promoting corporate brands, increasing sales, expanding corporate visibility, cracking down on competitive brands, and effectively expanding the market share of terminal retail.

How to write a complete promotion plan?

Marketing planning book

(1) Determination of Promotion Time

The promotion time is usually 10 days, spanning two weekends. From Friday weekend to next Sunday. If it is a large-scale festival, the promotion time can be arranged for a long time, but generally it should not exceed one month.

(II) Promotion Target Design Generally speaking, the promotion target for consumers is (1) to increase sales and expand sales; (2) Attracting new customers and consolidating old customers; (3) Establish corporate image and raise awareness; (4) Respond to competition and strive for customers. The promotion target should be determined according to the requirements of the enterprise and the market situation. The promotion target can be a single target or multiple targets.

The determination of the promotion object should explain the background and reasons. That is, give a description of the situation related to this promotion goal. For example, the current market, the situation of consumers and competitors, the current situation of enterprises and promotion motives. The writing requirements of this part are "objectivity" and "conciseness".

(C) promotion of theme design

1. Theme is the core of scheme design. Promotion theme is the core and central idea of scheme design, and it is a red line running through the whole marketing planning. Any plan has a theme. Only when the theme is clear, can the scheme design have a clear and definite orientation, and all kinds of factors that constitute the promotion can be organically combined into a complete scheme. The theme of promotion is expressed by "theme language", for example, the theme of Carrefour's "March 8" promotion in 2002 was "The world is wonderful because of you".

2. Requirements for theme establishment. The following points should be considered when establishing the promotion theme: (1) The theme must obey and serve the marketing objectives of the enterprise; (2) The theme must be aimed at the promotion and its objectives; (3) The theme should cater to the psychological needs of consumers, which can cause a strong buzz among consumers.

3. Expression of topic language. Promote the expression of theme language: (1) Clarify the points of interest and emotional appeal. (2) Highlight distinctive personality; (3) It has vivid vitality; (4) concise and easy to understand.

4. The theme should be creative. The establishment of promotion theme is a creative activity and a difficult operation, which is the focus of this course training. Through this kind of training, students' innovative ability can be strengthened.

(D) the design of promotional activities

"Promotion" is the core content of scheme design. Here, the designer's intelligence and innovative ideas should be fully displayed. Scheme design requirements for promotional activities:

1, closely linked to the promotion objectives, reflecting the promotion theme. The design of the promotion plan requires focusing on the promotion theme, the plan should be as specific as possible, the action plan should be decomposed according to different time periods, and of course, the key points should be highlighted. The focus of the design is based on market analysis, giving full play to the innovative spirit of designers and striving to create a unique supply plan.

2. Select promotional items and determine the promotion scope. In the promotion of holiday shopping malls, the ultimate goal of all promotional activities is to expand sales. Before designing a specific plan, we must first determine which products to choose and how many to choose as the main products of this promotion. Generally speaking, as holiday products, there are snack food, chief mate's supplies, gifts, health care products and daily necessities. Of course, as a promotional product, you must also have: (1) a certain brand awareness; (2) It has obvious price advantage; (3) The holiday consumption demand is large.

3. Choose the promotion method and make a reasonable combination. According to the determined range of promotional products, we will design specific promotional activities. In the promotion of shopping malls, several promotion combinations should be considered, but they are widely used at present, and the most popular ones are "special price promotion", "gift promotion", "public relations promotion", "prize promotion" and "service promotion". In the scheme planning, various forms can be adopted, but attention should be paid to the "effectiveness" of the promotion method.

4. The design requirements of promotional activities are "concrete" and "operable". It's not just about how many promotional activities are emphasized. What is this? It is more important to know the actual operation. For example, the "50 kinds of special sales promotion" designed in the class example, specifically to determine the special price of each commodity, and how to display each special commodity. Some programs put more emphasis on the arrangement of activity procedures, such as the "emotional promotion activity arrangement plan" mentioned in the example.

5. The design of promotional activities pursues "creativity". The success of the scheme design mainly depends on its "creativity". Only creative, distinctive and lively promotional activities can arouse strong resonance among consumers, which is the value of design. Of course, these "ideas" should consider the objectivity of the moment, but also the degree of recognition and acceptance of consumers, otherwise even the best "ideas" will be. ......

How to write the promotion plan of cosmetics?

Promotion plan

1. Background introduction of marketing activity (first, briefly introduce why this marketing activity is carried out)

2. The theme of the activity (that is, the activity should focus on the theme)

3. Time and place of the activity (where to hold the activity, and the start and end times of the time)

4. Activity introduction (list the activities in detail, such as how much discount to book or what to give, including some restrictions on the activities, such as when you can't attend)

5. Description of implementation details: explain what may happen in the activity for employees to operate (the content of the implementation description should be as detailed as possible, because the more detailed your implementation details are, the less likely employees will make mistakes when responding on the spot).

6. Various materials required for the activity (promotional materials: such as posters, booths, banners, leaflets, etc. , all materials required for the activity should be listed in detail).

Because this is a plan rather than an assignment, it is necessary to write down the things that need to be responsible and implemented in the plan on everyone's head for easy implementation, such as Zhang San's publicity materials, so it is necessary to write clearly.

That's about it. This framework is more practical, not a fancy homework plan. If you don't really need it, you can write more content to finish your homework.

How to make a promotion plan? ppt

Nowadays, business promotion is essential, so how to write a promotion plan? Promotion is one of the four basic means of promotion alongside personnel promotion, advertising and public relations. The sales promotion mentioned in this article refers to the sales promotion to consumers, and the sales promotion to dealers, manufacturers and sales personnel is not discussed here. With the intensification of competition, promotional activities for consumers are becoming more and more important in the marketing process. According to statistics, the ratio of promotion expenses to advertising expenses of domestic enterprises reaches 6: 4. Just as a careful battle plan determines the outcome of the war to a great extent, a systematic and comprehensive activity plan is the guarantee for the success of the promotion activities. How to write a promotion plan? A perfect promotion plan is divided into twelve parts: first, the purpose of the activity: to explain the current market situation and the purpose of the activity. What is the current market situation? What is the purpose of this activity? Is it dealing with inventory? Is it to increase sales? Is it to crack down on competitors? Is it a new product? Or enhance brand awareness and reputation? Only when the purpose is clear can the activity be targeted. Second, the target audience: is the activity aimed at everyone in the target market or a specific group? What is the scope of activity control? Who is the main target of the promotion? Who is the secondary target of promotion? Whether these choices are correct or not will directly affect the final effect of promotion. Three. Activity theme: This part mainly solves two problems: 1, determining the activity theme, 2. Price reduction \ price \ discount \ gift \ lottery \ gift certificate \ service promotion \ demonstration promotion \ consumer credit \ or other promotion tools \ Considering the objectives and themes of the activity, what promotion tools and themes should be chosen? After determining the theme, it is necessary to "pull the tiger skin as a banner" as artistically as possible, dilute the commercial purpose of promotion, and make the activity closer to consumers and more impress them. A few years ago, the "Sunshine Action" of Aiduo VCD was a classic, which packaged a simple price reduction promotion action into a caring action to safeguard consumers' rights and interests. This part is the core part of the promotion plan. We should strive for innovation and make the activity shocking and exclusive. Fourth, the way of activity: This part mainly expounds the specific way of activity. There are two important issues to consider: 1. Determine the partner: draw * * * as the backing, or sell your own "dog meat" by hanging the "sheep head" of the media? Does the manufacturer act alone or jointly with the distributor? Or is it jointly promoted with other manufacturers? Cooperation with * * * or the media helps to gain momentum and build momentum; Combine with dealers or other manufacturers to integrate resources and reduce costs and risks.

2. Determine the degree of * * *: In order to make the promotion successful, it is necessary to make the activity * * * powerful and allow the target audience to participate. The higher the degree of * * *, the greater the reaction to promote sales. But this * * * also has a marginal effect. Therefore, it is necessary to analyze and summarize the promotion practice, and determine the appropriate degree of * * * and the corresponding cost input in combination with the objective market environment. 5. Time and place of activities: Choosing the right time and place of promotional activities will get twice the result with half the effort, and improper selection will be thankless. Try to let consumers have free time to participate, and make the location convenient for consumers, and communicate with urban management, industry and commerce departments in advance. Not only is the timing and place of the promotion important, but how long it lasts and the best effect is also important. The duration is too short, and repeated purchases cannot be realized within this time, and many benefits that should be obtained cannot be realized; If it lasts too long, it will cause high cost, the market will not be hot, and the value of customers will be reduced. 6. Advertising cooperation mode: A successful promotion needs all-round advertising cooperation. What kind of advertising creativity and expression do you choose? What kind of media hype do you choose? These all mean different audience arrival rates and cost inputs. Seven. Pre-preparation: Pre-preparation is divided into three parts, 1, personnel arrangement 2 and material preparation 3. In terms of personnel arrangement, the experimental scheme should be "everyone has something to do, and everyone is in charge of everything", with no gaps and intersections. Who is responsible for communication with * * * and the media? Who is in charge of copywriting? Who is in charge of site management? Who is responsible for distributing gifts? Who is responsible for customer complaints? Every link should be considered clearly, or you will be in trouble if you get cold feet and lose sight of one thing.

How many parts are there in making a complete promotion plan?

There are nine parts to making a complete promotion plan:

(1) Activity purpose: Activity purpose is the basis of promotion activities. Is the new product on the market? Increase sales? Is it a blow to your opponent? Is it dealing with inventory? Or enhance brand awareness and reputation? Only by determining the purpose can we grasp the direction.

(2) Target audience: Is this activity aimed at a single store or multiple stores? How big is the area affected by the activity? What kind of consumers is the focus of this activity? What's the secondary point? Find the activity object, and the promotion resources will rely on it.

(3) Activity theme: The main point of the activity theme is "making a name for yourself", and the small point is "hanging what you sell", which is the reason why consumers buy your things. After fully considering the purpose of the activity, competitive environment and own resources, etc. , select promotion tools and determine the promotion theme.

(4) Time and place of activities: The length of general activities depends on the size of resources and the nature of activities. In terms of time, more consideration should be given to consumers, and business opportunities are in the period when consumers are free to come and participate. The location should also be chosen in a place convenient for consumers.

(5) Activity mode: it refers to the specific way to carry out activities, and it is more critical to determine the partners of activities and the promotion of activities. The promotion of the activity should ensure that the activity has the power of * * * and the target object can participate in it. Therefore, it is necessary to analyze and summarize the practical experience of promotion, and combine with the objective market environment to determine the appropriate intensity and appropriate resource input.

(6) Commodity plan: according to the basic structure of the activity theme, expand the structure of commodity plan. The basic demand of customers is to buy products that suit them, so whether the variety and price of promotional products are attractive will directly affect the success or failure of promotional activities.

(7) Media tools: Media promotion of promotion activities is indispensable, and it is not only to select a media, but also to cross-operate multimedia. The media commonly used in general stores are: DM.

Posters, huge squares, store posters, banners in front of doors, store broadcasts, POPs, etc.

(8) Promotion budget: The principle of determining the promotion budget is generally that the contribution of promotion to the store should be greater than the expenditure of promotion expenses. The promotion budget is divided into two parts: one is the expected effect budget, and the other is the promotion cost budget.

(9) Division of labor: it is to define the person in charge and the completion time of each link of promotion activities, which generally includes detailed scheme communication, establishment, dealer communication, supply and gift guarantee, training, distribution and tracking of promotional materials, etc. Require project decomposition, refinement, quantification, time control, etc.

How to write the planning of holiday shopping mall promotion activities?

Making a complete promotion plan generally has nine parts: (1) Activity purpose: Activity purpose is the basis of promotion activities. Is the new product on the market? Increase sales? Is it a blow to your opponent? Is it dealing with inventory? Or enhance brand awareness and reputation? Only by determining the purpose can we grasp the direction. (2) Target audience: Is this activity aimed at a single store or multiple stores? How big is the area affected by the activity? What kind of consumers is the focus of this activity? What's the secondary point? Find the activity object, and the promotion resources will rely on it. (3) Activity theme: The main point of the activity theme is "making a name for yourself", and the small point is "hanging what you sell", which is the reason why consumers buy your things. After fully considering the purpose of the activity, competitive environment and own resources, etc. , select promotion tools and determine the promotion theme. (4) Time and place of activities: The length of general activities depends on the size of resources and the nature of activities. In terms of time, more consideration should be given to consumers, and business opportunities are in the period when consumers are free to come and participate. The location should also be chosen in a place convenient for consumers. (5) Activity mode: it refers to the specific way to carry out activities, and it is more critical to determine the partners of activities and the promotion of activities. The promotion of the activity should ensure that the activity has the power of * * * and the target object can participate in it. Therefore, it is necessary to analyze and summarize the practical experience of promotion, and combine with the objective market environment to determine the appropriate intensity and appropriate resource input. (6) Commodity plan: according to the basic structure of the activity theme, expand the structure of commodity plan. The basic demand of customers is to buy products that suit them, so whether the variety and price of promotional products are attractive will directly affect the success or failure of promotional activities. (7) Media tools: Media promotion of promotion activities is indispensable, and it is not only to select a media, but also to cross-operate multimedia. The commonly used media in general shops are: DM posters, huge squares, shop posters, banners in front of doors, shop broadcasts, POP, etc. (8) Promotion budget: The principle of determining the promotion budget is generally that the contribution of promotion to the store should be greater than the expenditure of promotion expenses. The promotion budget is divided into two parts: one is the expected effect budget, and the other is the promotion cost budget. (9) Division of labor: it is necessary to specify the person in charge and the completion time of each link of the promotion activities, which generally includes detailed scheme communication, establishment, dealer communication, supply and gift guarantee, training, distribution and tracking of promotional materials, etc. Require project decomposition, refinement, quantification, time control, etc.

How to ensure the effective implementation and achievement of sales targets

Sales target is the task index that the sales department needs to complete at different stages and at different times. In the whole operation process, all actions and efforts, whether planning, recruiting, management, execution, monitoring, etc., are for one purpose, that is, to achieve the goal. And then what? Planning is the first step, and it is also a basic behavior measure related to whether the whole project can achieve the sales target or an analysis and timetable on how to ensure the sales target to be achieved. There are three kinds of goals: long-term, medium-term and short-term. The long-term goal can be five or three years, the medium-term goal can be one year or six months, and the short-term goal can be one quarter or even one month. Planning is the decomposition of goals, and a reasonable and effective plan is to effectively decompose goals into executable small goals and finally implement them to individuals and every day. Several key points to remember in the process of achieving the goal: 1, all efforts for the goal; 2. List the things to be done to achieve the goal; 3, find out the most important key factors to achieve the goal; 4, find out the most important obstacles to achieve the goal; 5, set a specific time limit to achieve the goal; 6. List the priorities of things to be done to achieve the goal; 7. Supervise the implementation progress; So, how can we make the marketing plan effective? Accurate market analysis Accurate market analysis is the basis of making sales plan, and it is also the analysis of current market situation and current market situation. Market analysis includes: consumer habits, per capita consumption value, number of consumers, number of competitors, market share of competitors, ..., and so on. With these key data, the accuracy of the plan can be guaranteed. Marketing thinking Marketing thinking is the "spiritual" program that guides the annual sales plan based on market analysis, and it is the direction and "soul" of marketing work. Thinking is a strategic issue, that is, what kind of strategy and direction to adopt to achieve the goal. The specific goal of sales is the starting point and destination of all marketing work. Sales strategy Sales strategy is a tactical decomposition of marketing strategy and a powerful guarantee for the smooth realization of sales objectives. It includes five parts: product strategy, price strategy, channel strategy, promotion strategy and service strategy. Expense budget Expense budget is the output ratio of input expenses after reaching the sales target. When making a sales plan, you can use tables, such as sales target decomposition, personnel planning, training plan, expense budget, etc. It is not only clear at a glance, but also has strong comparative reference, making the content more intuitive and easy to understand. After the sales plan is made, it is important to implement it. How to get the most effective implementation of the formulated plan, first of all, we should talk about the sales staff, because the sales staff are the specific executors in the overall plan. What qualities should a salesperson have? It is believed that salespeople must have 1. I am a service provider! I must do the best service for my customers! 3. The quality of service I provide is directly proportional to my quality of life and personal achievement! If I don't care about and serve my customers well, my competitors will be happy to do it for me! My harvest today is the result of my past efforts. If I want to increase tomorrow's harvest, I must increase my efforts today! The key to the success of salespeople is 1. Can I sell it myself? Did any of them sell successfully? 2, yes! Focus on proven methods and improve them. 3. can't you? Find experienced people to consult modestly and grow up quickly. 4, remember: do not know how to pretend to understand, harm others and harm yourself. 5, sixteen-character policy: hard-working, studious, broad-minded, obedient! 6. Good mentality: mentality+ability = success! 7, emotional control+coordination+innovation+learning! The success quality of top sales staff is 1, with good image, good brain, sweet voice, soft waist, diligent legs and feet, quick action, asking more questions, listening, agreeing more, arguing less and smiling more. What should a salesperson do? 1, know the company, know the products, know the company system, and prepare tools. 2. Communicate effectively with leaders. Leaders need respect and know your work status and progress. As a salesperson, you need to report the progress and problems of sales behavior to your leader at the first time. This is not only your respect for the leader, but more importantly, the leader will give guiding suggestions and opinions in order to do things better. 3. Studying competitors Studying competitors is a very important topic, which not only enables us to understand and grasp the market more effectively. ......