1, it is important to choose a platform before the live broadcast. From the current point of view, I think the platform selection is good, and the energy paid is less than half. The importance of choosing the right platform accounts for 50% of the live broadcast. At present, Taobao, Aauto Quicker, Watermelon Video and Tik Tok are the mainstream platforms for live broadcast.
2. Before the broadcast, confirm the division of labor, rehearse the live broadcast, make the live broadcast smoother, and set the title and authority of the live broadcast room. Anchors, assistants, field directors and other personnel should be very familiar with their work in the script. They can print out the manuscript, stick it next to the camera, or put a teleprompter.
3. Warm-up of the live broadcast, what terms should the anchor say during the live broadcast, which can make the atmosphere in the live broadcast room better and actively answer the questions raised by the audience. The central control field controller should actively cooperate with the anchor for live broadcast interaction and benefit distribution. Only by mobilizing the enthusiasm of the audience can the conversion rate of the live broadcast room be high.
4. Resume: After the live broadcast, make a live broadcast resume in time, analyze the background data, and summarize what is done well and what is lacking.
I hope there are some suggestions on live broadcast with goods above, which can help everyone.