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What are the marketing management systems?
I. General Provisions \ x0d \ x0d \ In order to better publicize, promote and sell the company's products, further enhance the company's image and improve sales efficiency, this procedure and system are specially formulated. All sales staff and related personnel should work on the basis of this process and system. The sales manager evaluates and manages the sales staff he belongs to. \x0d\\x0d\ sales manager's responsibilities \x0d\\x0d\ 1. Responsible for the completion of sales tasks. \x0d\\x0d\ 2。 Responsible for the completion of collection rate. \ x0d \ x0d \ 3。 Be responsible for the implementation of the employee system in this department. Supervise and guide the department staff at any time, and put forward suggestions on rewards and punishments to the company. \x0d\\x0d\ 4。 Responsible for the professional knowledge training of employees in this department. Organize discussion and research on key business and technical issues that happened last week on a regular basis every week. \x0d\\x0d\ 5。 Responsible for the use and management of office equipment and vehicles in this department. The responsibility lies with the people. When problems are found, put forward suggestions on rewards and punishments to the competent leaders of the company in time. \ x0d \ x0d \ 6。 Responsible for making annual work plan, monthly work plan, weekly work plan and daily work plan, and supervising the implementation and completion of the plan. In the specific implementation process, if it is necessary to change the plan under special circumstances, it shall promptly put forward suggestions to the competent leaders of the company. \x0d\\x0d\ 7。 Strictly responsible for the work of this department, deal with any problems in the work in time, coordinate the working relationship with various departments, and report major problems to the company's competent leaders in time. Take joint responsibility for all problems of employees in this department. \x0d\\x0d\ II。 Workflow of sales department \ x0d \ x0d \ 1, process of visiting new customers and returning to old customers \ x0d \ x0d \ 1) Sales personnel design and plan their monthly, weekly and daily customer visit plans according to sales assessment indicators, and record daily work logs in writing. 2) The salesman reports the key plan of customer visit next week to the sales manager at the regular work meeting every Saturday morning, and accepts the guidance of the sales manager, and finally determines the key points of customer visit and return visit next week \ x0d \ x0d \ 3) The salesman shall record the relevant information truthfully after the visit and return visit according to the customer visit plan \ x0d \ 4), and fill in the Statistical Table of Basic Information of Target Customers correctly \ x0d \ X0d\ 5) The sales staff report the information of visit and return visit to the sales manager at the regular work meeting every Saturday morning \ x0d \ x0d \ 6) The sales manager guides and arranges the work of the sales staff \ x0d \ x0d \ 2. Product quotation and bidding process \ This process is mainly aimed at outsourced products and centralized products of government agricultural management departments \ x0d \ x0d \ 1). As soon as the sales personnel get the information of user's inquiry or bidding, they will report to the department manager, who will decide whether to participate in the price comparison or bidding (major price comparison or bidding needs to ask the company leader) \ x0d \ x0d \ 2) Organize the information of user's inquiry or bidding (assisted by the purchasing department and technical department when necessary) \ x0d \ x0d \ 3) The technical department will assist and support the models and technical parameters of difficult products x0d \ 4) The purchasing department investigates the purchase price and delivery date of raw materials for key products \ x0d \ x0d \ 5) The sales manager makes a formal quotation or tender in printing \ x0d \ x0d \ 6), binds it into a book and seals it, and then sends it out to participate in price comparison or bidding \ x0d \ 3. Business negotiation and contract signing process \ x0d \ x0d \ 1) After the salesman quotes or bids for the customer, he can conduct business negotiation according to the actual situation \ x0d \ x0d \ 2) The salesman should inform the sales manager of the relevant situation in time when negotiating with the customer (major contracts should be asked from the company leader) \x0d\\x0d\ 3) Any deviation from the original quotation. X0d\\x0d\ 4) Sales manager or company leader can sign the sales contract only after confirming all the problems \ X0d \ X0d \ 5) After the formal sales contract is confirmed by the sales manager, it will be kept and filed by the sales office on the same day \ \x0d\\x0d\ 6) If the formal sales contract cannot be signed due to customer reasons or the customer's telephone/fax notification order can only be executed after being confirmed by the sales manager (ask the company for instructions if necessary) \ x0d \ x0d \ 4。 Delivery process \ x0d \ x0d \ 1) Sales personnel or branch sales offices fill in the "Goods Requisition" according to the sales contract. 2) Submit the purchase requisition to the sales department \ x0d \ x0d \ 3) The sales manager reviews the sales contract and the purchase requisition \ x0d \ x0d \ 3) The sales background issues the sales outbound order according to the purchase requisition reviewed by the sales manager, and sends the second copy to the warehouse keeper. 5) Submit the Customer Confirmation signed by the customer to the sales department for filing \ \x0d\\x0d\ 5. Collection process \ x0d \ x0d \ 1) Salesperson dunning \ \x0d\\x0d\ 2) Salesperson fills in payment application form \x0d\\x0d. 5) Customer pays \ \x0d\\x0d\ 6, invoicing process \x0d \ x0d \ 1) Sales staff fills in the invoicing application form \ x0d \ x0d \ 2) Sales department reviews \ x0d \ x0d \ 3) Finance department issues invoices \ x0d \/kloc. 2) The sales office fills in the after-sales service application form and sends it to the technical department \ x0d 3) The technical department communicates with customers \ \x0d\\x0d\ 4) The technical department feeds back the service status and processing results to the sales manager. 5) Internal communication between sales background and sales staff \ x0d \ x0d \ 8. Goods return (exchange) process \ x0d \ x0d \ 1) The customer applies, and the sales staff reports it to the sales branch manager for confirmation \ x0d \ x0d \ 2) The sales staff checks the goods return (exchange). 3) The sales staff shall cooperate with the technical department to verify the authenticity of the returned (exchanged) products \ x0d \ x0d \ 4) The sales branch shall report the verified return details in red (purchase requisition) to the sales manager for review \ x0d \ x0d \ 5) The sales background shall issue a red-checked sales delivery document according to the reviewed return details. 6) Goods return (replacement) procedures of warehouse management \ x0d \ x0d \ III. Business Department Management System \ x0d \ x0d \ 1. Sales personnel must be familiar with the product structure and sales situation of all dealers, end users and competitors, local market conditions and other information \ x0d \ In case of special circumstances, they must remit the money back to the company in time \ x0d \ x0d \ 3. Sales personnel should apply to the sales manager in advance for the sales expenses incurred in the process of work promotion \ x0d \ x0d \ 4. Sales personnel shall not negotiate with customers without authorization. For terms and prices outside the convention, the sales manager shall obtain the consent of the sales manager in advance, and the sales manager shall guide the negotiation process \ x0d \ 5. Any special expenses required by customers (such as marketing expenses and temporary employment expenses, etc.). ) can be promised with the consent of the sales manager. \ x0d \ x0d \ 6。 The payment form of special expenses can only be implemented after asking the company leaders. If losses are caused in violation of regulations, the responsible person shall compensate for the losses. \ x0d \ x0d \ 7。 If there is no justifiable reason in the formal sales contract, the sales office shall organize the delivery within one working day \ x0d \ x0d \ 8. The contents of the sales outgoing documents issued by the sales office should be detailed and accurate. If losses are caused by incorrect or incorrect billing contents, the sales office shall bear the responsibility. The sales office shall properly keep the user's receipt or delivery note and shall not lose it. Invoices issued to users and cheques and drafts withdrawn shall be registered and collected. All contracts, accounts and lists with users should be kept in order, and salesmen are not allowed to keep them privately. \x0d\\x0d\ 10。 All outbound applications and invoice applications should be filed in time. \ x0d \ x0d \ 1 1。 The sales office should know the payment situation from the finance department every day, and deal with the problems found in the payment process in time to prevent wrong accounts and bad debts. \ x0d。 12. The sales office shall submit the received checks, acceptance bills and bank drafts to the finance department for signature \ x0d \ x0d \ 13 on the same day. At the end of June and 12 every year, the salesman should check the current accounts with the customers, report the results to the sales manager and notify the company's finance department. 14. For the unsolvable on-site after-sales service problems, the salesman shall report to the sales manager in time, and the sales manager shall apply to the competent leader of the company for coordination and settlement \ x0d \ x0d \ 15. Before 5th of each month, compile all the original figures of the sales contract of the department 1 month into a book \ x0d \ x0d \ 16. The sales department must timely and accurately submit the following report \ x0d \ x0d \ 1) weekly work schedule \ x0d \ x0d \ 2) monthly work schedule. X0d\\x0d\ 6) Monthly statistics of salesmen \x0d\\x0d\ 7) Weekly market statistics \ x0d \ 8) Monthly market statistics \ x0d \ x0d \ 9) Dealer purchase statistics \ x0d \ x0d \ 65444/kloc-0 Violation of the above rules and regulations will result in a fine of 10-65438 depending on the circumstances. All sales staff and related personnel should work on the basis of this process and system. The sales manager evaluates and manages the sales staff he belongs to. \x0d\\x0d\ sales manager's responsibilities \x0d\\x0d\ 1. Responsible for the completion of sales tasks. \x0d\\x0d\ 2。 Responsible for the completion of collection rate. \ x0d \ x0d \ 3。 Be responsible for the implementation of the employee system in this department. Supervise and guide the department staff at any time, and put forward suggestions on rewards and punishments to the company. \x0d\\x0d\ 4。 Responsible for the professional knowledge training of employees in this department. Organize discussion and research on key business and technical issues that happened last week on a regular basis every week. \x0d\\x0d\ 5。 Responsible for the use and management of office equipment and vehicles in this department. The responsibility lies with the people. When problems are found, put forward suggestions on rewards and punishments to the competent leaders of the company in time. \ x0d \ x0d \ 6。 Responsible for making annual work plan, monthly work plan, weekly work plan and daily work plan, and supervising the implementation and completion of the plan. In the specific implementation process, if it is necessary to change the plan under special circumstances, it shall promptly put forward suggestions to the competent leaders of the company. \x0d\\x0d\ 7。 Strictly responsible for the work of this department, deal with any problems in the work in time, coordinate the working relationship with various departments, and report major problems to the company's competent leaders in time. Take joint responsibility for all problems of employees in this department. \x0d\\x0d\ II。 Workflow of sales department \ x0d \ x0d \ 1, process of visiting new customers and returning to old customers \ x0d \ x0d \ 1) Sales personnel design and plan their monthly, weekly and daily customer visit plans according to sales assessment indicators, and record daily work logs in writing. 2) The salesman reports the key plan of customer visit next week to the sales manager at the regular work meeting every Saturday morning, and accepts the guidance of the sales manager, and finally determines the key points of customer visit and return visit next week \ x0d \ x0d \ 3) The salesman shall record the relevant information truthfully after the visit and return visit according to the customer visit plan \ x0d \ 4), and fill in the Statistical Table of Basic Information of Target Customers correctly \ x0d \ X0d\ 5) The sales staff report the information of visit and return visit to the sales manager at the regular work meeting every Saturday morning \ x0d \ x0d \ 6) The sales manager guides and arranges the work of the sales staff \ x0d \ x0d \ 2. Product quotation and bidding process \ This process is mainly aimed at outsourced products and centralized products of government agricultural management departments \ x0d \ x0d \ 1). As soon as the sales personnel get the information of user's inquiry or bidding, they will report to the department manager, who will decide whether to participate in the price comparison or bidding (major price comparison or bidding needs to ask the company leader) \ x0d \ x0d \ 2) Organize the information of user's inquiry or bidding (assisted by the purchasing department and technical department when necessary) \ x0d \ x0d \ 3) The technical department will assist and support the models and technical parameters of difficult products x0d \ 4) The purchasing department investigates the purchase price and delivery date of raw materials for key products \ x0d \ x0d \ 5) The sales manager makes a formal quotation or tender in printing \ x0d \ x0d \ 6), binds it into a book and seals it, and then sends it out to participate in price comparison or bidding \ x0d \ 3. Business negotiation and contract signing process \ x0d \ x0d \ 1) After the salesman quotes or bids for the customer, he can conduct business negotiation according to the actual situation \ x0d \ x0d \ 2) The salesman should inform the sales manager of the relevant situation in time when negotiating with the customer (major contracts should be asked from the company leader) \x0d\\x0d\ 3) Any deviation from the original quotation. X0d\\x0d\ 4) Sales manager or company leader can sign the sales contract only after confirming all the problems \ X0d \ X0d \ 5) After the formal sales contract is confirmed by the sales manager, it will be kept and filed by the sales office on the same day \ \x0d\\x0d\ 6) If the formal sales contract cannot be signed due to customer reasons or the customer's telephone/fax notification order can only be executed after being confirmed by the sales manager (ask the company for instructions if necessary) \ x0d \ x0d \ 4。 Delivery process \ x0d \ x0d \ 1) Sales personnel or branch sales offices fill in the "Goods Requisition" according to the sales contract. 2) Submit the purchase requisition to the sales department \ x0d \ x0d \ 3) The sales manager reviews the sales contract and the purchase requisition \ x0d \ x0d \ 3) The sales background issues the sales outbound order according to the purchase requisition reviewed by the sales manager, and sends the second copy to the warehouse keeper. 5) Submit the Customer Confirmation signed by the customer to the sales department for filing \ \x0d\\x0d\ 5. Collection process \ x0d \ x0d \ 1) Salesperson dunning \ \x0d\\x0d\ 2) Salesperson fills in payment application form \x0d\\x0d. 5) Customer pays \ \x0d\\x0d\ 6, invoicing process \x0d \ x0d \ 1) Sales staff fills in the invoicing application form \ x0d \ x0d \ 2) Sales department reviews \ x0d \ x0d \ 3) Finance department issues invoices \ x0d \/kloc. 2) The sales office fills in the after-sales service application form and sends it to the technical department \ x0d 3) The technical department communicates with customers \ \x0d\\x0d\ 4) The technical department feeds back the service status and processing results to the sales manager. 5) Internal communication between sales background and sales staff \ x0d \ x0d \ 8. Goods return (exchange) process \ x0d \ x0d \ 1) The customer applies, and the sales staff reports it to the sales branch manager for confirmation \ x0d \ x0d \ 2) The sales staff checks the goods return (exchange). 3) The sales staff shall cooperate with the technical department to verify the authenticity of the returned (exchanged) products \ x0d \ x0d \ 4) The sales branch shall report the verified return details in red (purchase requisition) to the sales manager for review \ x0d \ x0d \ 5) The sales background shall issue a red-checked sales delivery document according to the reviewed return details. 6) Goods return (replacement) procedures of warehouse management \ x0d \ x0d \ III. Business Department Management System \ x0d \ x0d \ 1. Sales personnel must be familiar with the product structure and sales situation of all dealers, end users and competitors, local market conditions and other information \ x0d \ In case of special circumstances, they must remit the money back to the company in time \ x0d \ x0d \ 3. Sales personnel should apply to the sales manager in advance for the sales expenses incurred in the process of work promotion \ x0d \ x0d \ 4. Sales personnel shall not negotiate with customers without authorization. For terms and prices outside the convention, the sales manager shall obtain the consent of the sales manager in advance, and the sales manager shall guide the negotiation process \ x0d \ 5. Any special expenses required by customers (such as marketing expenses and temporary employment expenses, etc.). ) can be promised with the consent of the sales manager. \ x0d \ x0d \ 6。 The payment form of special expenses can only be implemented after asking the company leaders. If losses are caused in violation of regulations, the responsible person shall compensate for the losses. \ x0d \ x0d \ 7。 If there is no justifiable reason in the formal sales contract, the sales office shall organize the delivery within one working day \ x0d \ x0d \ 8. The contents of the sales outgoing documents issued by the sales office should be detailed and accurate. If losses are caused by incorrect or incorrect billing contents, the sales office shall bear the responsibility. The sales office shall properly keep the user's receipt or delivery note and shall not lose it. Invoices issued to users and cheques and drafts withdrawn shall be registered and collected. All contracts, accounts and lists with users should be kept in order, and salesmen are not allowed to keep them privately. \x0d\\x0d\ 10。 All outbound applications and invoice applications should be filed in time. \ x0d \ x0d \ 1 1。 The sales office should know the payment situation from the finance department every day, and deal with the problems found in the payment process in time to prevent wrong accounts and bad debts. \ x0d。 12. The sales office shall submit the received checks, acceptance bills and bank drafts to the finance department for signature \ x0d \ x0d \ 13 on the same day. At the end of June and 12 every year, the salesman should check the current accounts with the customers, report the results to the sales manager and notify the company's finance department. 14. For the unsolvable on-site after-sales service problems, the salesman shall report to the sales manager in time, and the sales manager shall apply to the competent leader of the company for coordination and settlement \ x0d \ x0d \ 15. Before 5th of each month, compile all the original figures of the sales contract of the department 1 month into a book \ x0d \ x0d \ 16. The sales department must timely and accurately submit the following report \ x0d \ x0d \ 1) weekly work schedule \ x0d \ x0d \ 2) monthly work schedule. X0d\\x0d\ 6) Monthly statistics of salesmen \x0d\\x0d\ 7) Weekly market statistics \ x0d \ 8) Monthly market statistics \ x0d \ x0d \ 9) Dealer purchase statistics \ x0d \ x0d \ 65444/kloc-0 Violation of the above rules and regulations will result in a fine of 10-65438 depending on the circumstances.