How to run an online store well requires the following aspects: store management and promotion.

Store management, store management is good, directly or indirectly affect store sales. Store management mainly includes: store layout, commodity management, store promotion, sales and after-sales.

Commodity management focuses on the placement and renewal of main commodities, which is directly related to the influence of customers on the trust of your store. No customer likes to be in a mess and disorganized, but he walks through many goods and can't find the goods he needs.

Shop promotion is the key point to do a good job in shops. There are many ways to promote online stores, but there are not many effective ways for ordinary shopkeepers. What are the effects of keywords and posts that are often said on the Internet at present? Everything will be fine if the information is sent, and you can definitely say no,

"II" Course Outline for Online Shop Operators

1. online shop operation basics (online shop operation practice) (online shop operation basics course is suitable for enterprise managers, people with sources of goods, first-time entrepreneurs, white-collar workers and people who want to do business in Taobao but have no practical experience to learn! )

2. Advanced online shop operation (marketing promotion, decoration beautification, ranking optimization)

(Online shop operation advanced course is suitable for the crowd: shopkeepers who are already familiar with the basic operation of online shops, are already Taobao sellers, but are not satisfied with the status quo and want to further improve the professionalism and sales of their online shops! )

3. Online shop advanced practical operation (expansion and promotion [B2C])

(The advanced application course of online store operation is suitable for the crowd: have practical foundation and experience in online store operation, and Taobao has been operating for more than half a year. I hope that the number of visits and transactions of online stores can be further improved, and students who want to run Taobao Mall as a team can learn from it! ) online shop positioning and shop opening process

Online shopping preparation and account security strategy

Source search and selection

Online shopping security transaction and after-sales guarantee

Open a shop quickly online.

Online shop foundation decoration

Commodity batch management skills

Online shop promotion marketing means

Online store sales skills and experience

Security management of online stores

Online shop transaction dispute handling

Main points of commodity shooting and picture beautification

Shop beautification template making

Promotion, hot sale, baby production and publicity

Advanced online shop promotion skills

Create a gold medal customer service in online shop

Taobao service platform application

Taobao search ranking optimization

Taobao training paid promotion.

Operation and Promotion Strategy of Online Shop Consignment

Management Scheme of Taobao Mall (B2C)

Dealing with shielding and reducing power

Applying quantum data analysis to improve the operation of online stores

Data Rubik's Cube Application for Online Shop Basic Course teaches students how to apply for online shops (such as Taobao) by understanding the elements of online shops and the key points of each core knowledge, and teaches students what necessary operations and knowledge they need to master as an online shop seller from three stages: before trading, during trading and after trading, as well as the relevant rules of Taobao shop opening.

The basic course of online shop focuses on mastering the details and skills of background management of seller's online shop. Achieve the goal of opening online stores quickly, managing store decoration and beautification, editing and updating goods, and doing business safely!

The advanced course of online shop operation analyzes the shooting, beautification and processing of product pictures from the marketing point of view, and teaches you how to make beautiful product descriptions through graphic beautification to increase buyers' shopping desire! Through the promotion activities of Ali Mom and Taobao, further enhance the sales means of the store;

Gold medal customer service will teach you to master the communication skills with customers and promote the completion of orders!

The advanced application course of online shop operation teaches students how to recognize the ranking rules of Taobao by analyzing the optimization of Taobao search ranking, and then implements corresponding optimization measures according to the ranking rules to achieve the goal of ranking first.

Teach students to advertise through the through train, develop into a franchise store, expand the sales scope, and increase the number of shop views and turnover!

Teach students to understand the advantages of entering the mall, analyze the data of the store and the comprehensive data of Taobao, master the core competitiveness of Taobao, and keep themselves in the leading position of Taobao competition at all times! 4. Significance

The launch of the "Online Shop Operation Professional Certification Project" will provide more professional online shop service talents for online merchants and provide consumers with a better online shopping experience. To some extent, it will make up for the blank of professional skill certification of e-commerce in China, and will greatly promote the development of e-commerce in China.

"3" For a novice Taobao operator, where should I start to learn?

Many newcomers to open online stores are full of ambitions at first, thinking of doing something big, but they have been hit hard after a period of no business. The reason is that opening an online shop is far from being as simple as imagined. Taobao giants have listed the learning list of online shop operation for everyone, so the novice who just started Taobao, come and charge yourself.

Taobao shop free tutorial

0 1 online store operation should be planned.

For the newly opened store, the seller must have a general plan in order to make the store develop better. For example, what to do at this stage, how to promote it in the next stage, what to do after promotion, and so on. Have an overall plan, and then make a detailed plan, the store will operate step by step according to the plan, so that the online store can go down to earth.

Learn more and learn from others' experience.

Most novice sellers don't have much experience in the operation of online stores at the beginning of opening them. During this period, we should learn more and learn from the successful experience of others. At the same time, combined with the actual situation of your own shop, cross the river by feeling the stones to learn and practice until you turn other people's experience into your own. This is also a very common skill in online shop operation and learning.

Pay attention to the analysis and summary of shopping mall data

Many novices have not studied online shop operation, so many people are indifferent to data, but online shop operation is closely related to data analysis, and even all problems can be reflected in the data. If the seller doesn't carefully analyze the significance of every data in the background of the online store, then we can't control the current situation of the online store, and we can't find the problems of the store. When the problems accumulate, it will be water under the bridge.

Do a good job in every detail of store operation

Everyone has heard the saying that details determine success or failure, which is also very applicable to the operation of online stores. There are too many details to be paid attention to in the operation and learning of online stores, not to mention the significance of every data fluctuation and comparison on the background quantum constant road. The service attitude of shops and the logistics and packaging of commodities alone deserve serious treatment and continuous improvement.

Pay attention to customer experience and establish a good reputation.

Many businesses keep saying that customers are the highest, but in fact they are saying one thing and doing another. Online stores are different from physical stores. Buyers can only understand the goods through pictures during the purchase process, and there is no sales staff equipped with physical stores to explain them face to face. In this case, if you don't pay attention to the customer experience, it is difficult for buyers to come back and buy your goods. And if you can really put customers first, it will not only enhance the popularity of online stores, but also help to establish a good reputation.

Be sure to do a good job in store promotion.

Taobao's new store will not be popular if it is not a promotion store, so the promotion of the store is not only necessary but also good. In addition to free promotion from online media stores, paid promotion, such as through train and taobao guest, should also be used appropriately.

Online shop management learning is not a one-off event. Sellers must combine practice with theory in order to sum up their own methods.

> What courses does Tmall mainly study?

There are quite a lot of learning contents, including:

First, judge whether the data is up to standard.

The first thing the operation does every morning is to have the right to view the data. According to the previous plan, the monthly sales volume or sales volume should be implemented daily. At this time, we should make a simple judgment: is the sales up to standard? After the judgment, there will be an overall thinking and analysis: where can I do well if I meet the standards? What's the difference if it's not up to standard? Comprehensively analyze various situations and find out the reasons behind them.

Second, the store analysis

For store analysis, at present, we mainly look at the business personnel, and then make a comprehensive analysis with the daily records of promotion and customer service.

Third, communication.

If it's a weekly meeting, let's hold it together. Usually, you can communicate one-on-one and tell the general problems, so that the promotion, art design and customer service can express their views and solutions respectively.

Fourth, promotion.

To enhance the responsibility for transportation, he needs to put forward his own views and solutions. If it is a commodity with data up to standard, what are the advantages? Can you copy it to other treasures and how to do it? If it is not up to standard, what is the difference? Which traffic link has gone wrong? How to supplement the flow of promotion, and what is the budget cost? These all need to be clarified.

Verb (abbreviation of verb) customer service management

Standardizing the customer service workflow, such as using the customer service management function in Nissin e-commerce module, requires customer service to handle orders according to the built-in work order, and unifies and standardizes the order management process, which can effectively improve management efficiency and standardize the workflow.

What knowledge must the operation of "Wu" online shop know?

Basic element complex:

1. Analyze and grasp the user system and customer needs, adjust the construction of columns at all levels of the website according to the needs, improve the user experience, and develop potential target markets and user groups;

2. Constantly improve the function and layout of the website to improve the user experience and satisfaction;

3. Participate in the demand analysis, planning and construction of the company's back-office business system;

4. Formulate operational strategic development and business plan, and coordinate the work of various departments.

Personally, the first is the understanding of the development and dynamics of the whole e-commerce. Familiar with the entry rules and activity strategies of major third-party platforms, and formulate relevant activity strategies. Understand customer groups, analyze customer group needs, master customer demand for goods, and improve customer experience and satisfaction. Improve the work efficiency of customer service personnel and maximize the conversion rate; At the same time, control the synchronization of warehouse and customer service to reduce the error rate of warehouse.

"Lu" simply describes the understanding of online store operation.

The understanding of online store operation is as follows:

Online shop operation is a systematic project. It can be divided into two parts: first, supply chain management, including procurement, warehousing management and logistics; The second is marketing planning, including market research, planning, promotion, art design, customer service and data analysis.

First, supply chain management.

When I first came into contact with Taobao, I knew nothing about the concept of supply chain. However, with the accumulation of knowledge and experience and the continuous expansion of business scale, the importance of supply chain is gradually recognized. Doing a good job in supply chain management can save costs, which is the basis of subsequent marketing planning and determines the height of store development.

Second, marketing planning

1 Market research Market research is the basis of marketing planning. How to grasp the consumer psychology of users and the environment of the whole market will be the focus of market research. Investigators should reflect the relevant information to the store manager and relevant departments (especially the planning and promotion department) for them to make decisions and plan activities.

2. Planning is the core of marketing planning. According to the market research report, the store's development strategy and supply chain, the planner plans a reasonable sales plan to improve the store's conversion rate and sales performance.

3. Promotion is the core tool of marketing planning. It should be noted that promotion is a drainage tool. Promoters need to carry out all aspects of drainage work according to the overall planning of the store and the corresponding activity planning. The most direct embodiment of the promotion effect is the amount of traffic, but there is another more important and easily overlooked point, which is the quality of users.

5. Customer service Customer service is the vanguard of marketing planning. Customer service personnel are at the forefront of sales, and they are in direct contact with customers. They directly affect the store conversion rate, they know the needs of customers best, they are baptized by various customers, and they directly affect the user experience! Therefore, customer service training is extremely important.

6. Data analysis Data analysis is the supervisor of marketing planning. Everything we have done before (including sales plan, promotion method, store decoration, baby description, customer service order, etc.). ) It is possible and necessary to use the data to analyze the effect and make improvements in all aspects according to the analysis report, so as to continuously improve the operation level of the store.

In short, all the above links have their own clear division of labor and are closely related at the same time. When e-commerce is becoming more and more mature, only by relying on a strong team of Qi Xin can we do business more brilliantly.

What does the course "Online Shop Management Practice" talk about?

The course "Online Shop Management Practice" is a core skill course for e-commerce majors, and it is also a comprehensive training course for professional posts (groups) of e-commerce majors. Through the explanation and practice of this course, students of this major can better grasp the basic theory of online shop opening and online shop operation, establish an e-commerce online shop platform and carry out e-commerce business, and have the practical application and operation ability of online shop operation and online shop promotion skills. Based on the analysis of the most popular e-commerce platform on the market at present, combined with the demand of social talents and the future development direction of e-commerce, this paper systematically and comprehensively introduces the online store management knowledge based on Taobao, JD.COM and AliExpress.

Taobao, a large-scale online retail business circle in the Asia-Pacific region, was founded by Alibaba Group on May 10, 2003. Now Taobao's business spans C2C (person-to-person) and B2C (business-to-person). By the end of 20 14, Taobao had nearly 500 million registered members, with over 65438+200 million daily active users and online products 10 billion. In c2c market, Taobao accounts for 95 1% of the market.

JD.COM, the second largest e-commerce platform in China, was listed on the NASDAQ stock market in the first half of 20 14, which has a certain influence in the world. JD.COM has become a channel that enterprises must explore for e-commerce operation.

AliExpress is Alibaba's online trading platform for the global market and is called "Taobao" by most sellers. AliExpress was launched on April 20 10. Up to now, it has covered overseas buyers in more than 220 countries and regions, and the daily flow of overseas buyers has exceeded 50 million, with the highest peak reaching 1 100 million. It has become the largest cross-border trading platform in the world.

What is the process of online store operation? What should I study? What can I do after learning?

This position is not as easy as you think.

You have to have the ability of market analysis, and you can analyze what is behind all kinds of data.

Be able to grasp the market trend and customize the market development strategy. This thing needs a lot of study. It may not be taught by anyone.