In the entertainment circle, Tian has many identities. He is one of the top ten excellent brand planners in China, an expert in entertainment marketing and the founder of the first private entertainment school. He was also the first person to introduce the concepts of "entertainment planning", "Chinese studies entertainment" and "green entertainment" into university classrooms. He founded the first entertainment private school in China, called "Huangpu Military Academy in Entertainment Circle". So many firsts may be nothing, but what's important is that he is the founder of the domestic star academy and the first person who advocates the donation of books by stars in Idol Worship, and drives more people of insight from all walks of life to participate in this public welfare undertaking, so that the torch of knowledge can be passed through the activities of "donating books for public welfare and drifting with love".
"Knowledge China" is the first knowledge selection activity in China jointly promoted by Interactive Encyclopedia and people of insight from all walks of life. Once a year, it radiates to Chinese people around the world, with experts from various industries, mainstream knowledge media, cultural celebrities and intellectuals from all walks of life as the judging representatives, and millions of intellectual netizens around the world participate. The announcement of the annual selection results and awards has become a highlight of the "Knowledge China" Festival.
This year, the horn of "Knowledge China" sounded again. With the theme of "change", this selection will select "201kloc-0/Knowledge China Person of the Year" to commend those knowledge innovators who have a great impact on the real society or the future society. In various fields, Li Yinhe, Yue Ming, Kai-fu Lee, Fang Xingdong, Wang Hai and other 30 celebrities from all walks of life were selected as the first candidate list of "201Knowledge China Person of the Year". In the entertainment circle, only Lu Chuan, a cutting-edge director who filmed Hoh Xil and used movies to promote ecological protection, and Tian, a star manager who helped hundreds of stars to do good deeds and donated a star library for children in remote areas of China, were selected for this year's shortlist.
Reading changes yourself and knowledge changes the world! A good book can influence and change the fate of a child, a family and even the whole nation! Tian was nominated as the candidate of "20 1 1 Knowledge China Person of the Year" for the following reasons: Tian, star manager, founder of entertainment private school and star college. Star College is a public welfare college founded by hundreds of international and domestic stars and the public from all walks of life. The college is committed to promoting reading for all and improving the quality of the people. It donates books to primary and secondary schools in remote mountainous areas in the form of movie stars, public figures and caring people from all walks of life.
Star Academy won the enthusiastic support and active participation of more than 0/000 performing stars and caring people from all walks of life from Huang Xiaoming, Na Ying, Sean, Chen Tong, Alec Su, Li Yugang, Eason Chan, Alyssa Chia and Ding Xiaohong in a short time, and donated more than 20 star libraries to primary and secondary school children in remote areas in just one year.
It is reported that more than 30 candidates from all walks of life, including the famous writer Feng Jicai, have been nominated as "Knowledge China Person of the Year" selected by Knowledge China this year, and will finally be officially announced in the "Knowledge China" ceremony held in Beijing on 201/kloc-0.
Interview with Innovation Times: Environmental Ambassador in Entertainment Industry
Private schools have a history of more than 2,000 years in China, and have played an irreplaceable role in supplementing state-owned education, continuing traditional culture and cultivating talents. Since Confucius opened a private school in Qufu, his hometown, China people have always had a kind of trust and reverence for private schools. But have you ever thought that private schools can overlap with entertainment? Confucius doesn't know if he would break his beard if he knew that the form of private school education he founded was used in entertainment training classes, but it is of positive significance for the long-term development of the entire entertainment industry to seriously move entertainment into the classroom.
Looking at today's entertainment circle, it seems glamorous, but more and more "ugly faces" are exposed under the flash, and vulgar hype is popular. All kinds of "breaking news", "exclusive" and other star lace news flooded the headlines of major media entertainment, scandals, all kinds of pornographic entertainment and black news emerged, and entertainment became synonymous with gossip. In this case, the entertainment circle has lost its moral bottom line and presented an embarrassing situation of immortality. In view of this, many people of insight hold high the banner of "opposing the three customs and establishing the three virtues", declare war on the bad entertainment in the entertainment circle and advocate rational entertainment.
At the same time, as a new sunrise industry, the entertainment industry is generating a huge demand for talents. However, it is undeniable that in the noisy entertainment circle, there are very few professional promotion talents who really understand the essence of entertainment, master entertainment theory and can break through various barriers between entertainment and society, entertainment and consumption, entertainment and culture. It is precisely because human resources are far from meeting the existing needs that we can often see all kinds of "smoking" hype, but it is difficult to see clever propaganda techniques that are both entertaining and not vulgar.
Faced with all kinds of "stubborn diseases" in the entertainment circle, Tian, an entertainment planner and founder of the first private school, gave a prescription: to establish a "private school entertainment school" to instill deep cultural heritage and rich nutrition into the "congenitally deficient" entertainment circle, which also opened a precedent for private school education.
Entertainment circles also run private schools?
Entertainment art, entertainment news writing, entertainment planning, star packaging and repackaging strategy, media promotion strategy, entertainment crisis public relations, entertainment data statistics, star brokerage and planning, star packaging, blog and online marketing, fan marketing ... Are these terms new to you? In fact, they are all kinds of courses for entertainment in private schools.
Sun Tzu's Art of War and Thirty-six Strategies have been required books and compulsory courses for military strategists since ancient times. The strategies and strategies in these art books can not only be used in war, but also give guidance in enterprise management, market competition and even dealing with people. Similarly, they are also applicable in the entertainment industry.
In March 2006, when the entertainment private school was first opened, in order to reflect the effect of "private school", the founder Tian dressed in Hanfu and took a star to give classes to students. In the entertainment private school recently opened in Beijing, he also taught in Hanfu, interpreted the modern entertainment industry through China classical culture and western marketing strategies, and trained entertainment management talents and brand artists through folk teaching.
In view of Tian's interpretation of modern entertainment circles with Chinese studies such as Guiguzi, Analects of Confucius, Tao Te Ching and Sun Tzu's Art of War in Hanfu, some insiders objectively pointed out that it is a more positive attempt to interpret entertainment circles with Chinese studies and call for rational entertainment than some places require students to wear ancient costumes when reading Chinese classics, and some even dress up as Mr. Xue who shakes his head with a ruler.
Entertainment private schools also strictly stipulate that each session should not exceed 10, and only after registration can they enter 60 intensive courses with a duration of 10 days through interviews. Tian pointed out, "We mainly aim at the talent gap in the entertainment management market, and regularly offer advanced training courses to train entertainment management talents such as star brokers, corporate publicity, performing arts assistants and entertainment planning."
Academic entertainment
Yi Zhongtian Hotan, one is an academic elite and the other is the godfather of entertainment circle. Their fields are different and their qualifications are incomparable, but they are all doing one thing-making the distance between entertainment and academics no longer far away.
If Yi Zhongtian's greatest contribution to China's history and culture lies in his entertaining cultural interpretation and humanistic deconstruction, then he has achieved the purpose of "academic entertainment", that is, the mass dissemination of history. In contrast, private schools for entertainment and Yi Zhongtian's teaching methods and educational ideas take two diametrically opposite educational routes-Yi Zhongtian promotes academic entertainment in CCTV Lecture Room; Private entertainment schools advocate "entertainment academic" education in major art colleges and entertainment circles through folk lectures and university lectures.
The entertainment purpose of "interpreting modern entertainment industry with Chinese studies and cultivating entertainment management talents" is very attractive to the industry. In the first few issues of the entertainment private school, stars, famous directors and famous producers appeared in the class one after another, and had in-depth interaction with the students of the entertainment private school, telling their own mental journey and sharing their entertainment experiences. At present, the number of lecturers has increased to 100. Among them, Yuan Yingming, the director of The Condor Heroes in Louis Koo and Dragon Eight in Felix Wong Yat Wa, China, the originator of Star Agent, Xia Yushun, Xiao Qiang's agent, Zhang Songwen, the actor, and many professors from Beijing Film and other art colleges. In addition, Wen Shuo, Jiang Xiaoyu, Ceng Zihang, Yang Jinsong, Hong, Sima Pingbang and other Beijing-based entertainment critics were invited as guest lecturers.
There is a saying that education is not as good as strength, so there is no way to say it. Although private entertainment schools are known as "MBA for entertainment brokers", this form of learning is more practical, not only for college students, but also for entertainment practitioners. In addition to maintaining the original teaching content, it also incorporates new teaching content such as public relations of entertainment crisis, fan marketing, advertisement implantation, entertainment psychological consultation, mass entertainment psychology, case analysis and observation.
Make the entertainment circle "green"
From the initial inspiration to practice, and gradually formed a certain influence and popularity, Tian single-handedly, facing various difficulties such as school environment, students, teachers and so on. Still insist on running an "entertainment private school" for three years, which is indeed an "entertainment spirit".
However, Tian's "entertainment spirit" is different from that of entertainment media, mass readers and entertainment practitioners. In addition to writing some entertainment reviews, he is also a producer and participant of entertainment events and an observer of the entertainment industry. What's more commendable is that in the entertainment circle, he doesn't like to create rumors or gossip about right and wrong. He took it as his duty to advocate rational entertainment and gave entertainment a certain cultural element in a down-to-earth manner.
However, in people's traditional ideas, entertainment planning can not be regarded as a discipline. No school has this major, let alone a professional teacher. It is difficult to break people's habit of step by step under the inherent planning mode. Tian just thought it was fun at first, especially when he saw that the star he packaged and launched was madly infatuated by everyone at the front desk. That sense of success made him very satisfied and happy. But soon, this sense of accomplishment made him feel boring, because he was standing in an era when old and new cultures alternated. Emerging multiculturalism and conservatism adhered to by the art world have formed two trends, and he has to make a choice from his own unique perspective.
With profound cultural accomplishment and solid theoretical foundation, Tian has unparalleled insight into the entertainment circle and entertainment circle, which also laid the most basic academic foundation for him to establish an "entertainment private school". When he infiltrated his latest ideas into entertainment planning, it was also a package for artists. His idea was to analyze and position the artists themselves and their works. Through the unique overall packaging, he strives to enhance the star's own popularity and the audience's recognition, and then pushes the star to the entertainment market and transforms it into value-added performance stocks and potential profits. The biggest highlight of the stars packaged by this concept is that they have profound cultural connotations and can be accepted and loved by different audiences.
After three years of development, today's entertainment private schools have basically taken shape, but as a new thing, they are still struggling to survive in the cracks. Tian said that his dream is to eventually make the entertainment private school a brand and become an "environmental ambassador" in the entertainment circle. The author wants to say that promoting a culture is not a person's behavior, but needs the participation of many people. Only by watering and fertilizing this land together can the spring of private schools in the entertainment circle really come and the entertainment circle gradually become "green".
Dialogue field
Tian is a gold medal entertainment planner, entertainment marketing expert, entertainment consultant, media person and critic.
He studied chemistry, worked in the media and engaged in entertainment;
He opened the first "entertainment private school" and "star college" under the banner of "academic entertainment";
He wears Hanfu in class and exposes the secret operation rules of the entertainment circle;
He declared that the entertainment circle is not the same as gossip, "Song Zude takes the underworld and I take the white road", and it is necessary to cultivate a group of entertainment circle management talents with healthy mentality;
He doesn't hide that he has done behind the scenes for many performing stars, but he doesn't want to say too much, saying that this is professional ethics. In addition to planning "100 stars clench their fists to embrace the Olympics", he advocates hundreds of stars in the entertainment circle to donate to the "Star Academy".
Reporter: Why do you want to open an entertainment private school?
Tian: It can be said that at present, more than 90% entertainment brokers and management talents are unqualified. I run an entertainment private school, and train more entertainment management talents through folk teaching behaviors like entertainment tutoring.
Reporter: It seems that you have always claimed to reject vulgar gossip and advocate rational entertainment?
Tian: Gossip hype is like "nine yin and white bones and claws", and rational entertainment and healthy mentality are "eighteen palms". I want to introduce a brand-new entertainment concept into the entertainment circle, and cultivate a group of entertainment management talents with entertainment ethics bottom line and professionalism, as well as artists with entertainment judgment and psychological endurance.
Reporter: What do you teach in private schools?
Tian: In my class, I will talk about how to interpret stars, entertainment circle, star rating system, star packaging, entertainment planning, film and television marketing, star manager, entertainment crisis public relations, fan marketing, advertisement implantation, entertainment psychological consultation, mass entertainment psychology, public relations, news writing, case analysis and observation, etc.
Reporter: Why are you particularly opposed to artists using vulgar hype to run themselves?
Tian: Being famous is not difficult. What is difficult is how to keep popularity and word-of-mouth developing for a long time. In the entertainment circle, people always love sincere and true artists. Stars are entertainment products or commodities that the public can consume. If you want to be a blue-chip stock, you must pay attention to the multiple shaping of popularity, reputation and credibility, rather than vulgar entertainment.
Film and Television Magazine: Tian: Wandering Love, Passing Hope
Tian Shuangjin, the chief entertainment planner in China, is one of the initiators of the concepts of "entertainment planning", "star manager" and "national studies planning". He was also the first person to introduce the concept of "entertainment planning" into the university classroom. So many firsts may be nothing, but what's important is that he is the initiator of domestic star colleges and the first person in Idol Worship who advocates the donation of books by stars for public welfare, and drives more people of insight from all walks of life to participate in this public welfare undertaking, so that the torch of knowledge can be passed on through the activity of "donating books for public welfare, drifting with love"!
With the growth of the phrase "knowledge is power", Bacon's phrase has become the motto of every knowledgeable person. We always think that knowledge can change everything, so reading becomes a habit and books become human's best friends. But in this world, when we are lazily basking in the sun in a sunny afternoon, holding our favorite books and watching ourselves eager to sleep, have you ever thought that there are countless children in a corner of the earth where we live together, but they can't enjoy reading with their eyes wide open for knowledge?
Reading changes you,
Knowledge changes the world.
Star Academy is a public welfare academy initiated by Mr. Tian, a famous entertainment marketing expert and the founder of the first private entertainment school in China, and co-founded by hundreds of stars and the public from all walks of life. Star Academy, a private entertainment school, was formally established on 201010/,covering an area of 127 square meters. Nowadays, in many public welfare undertakings in China, it seems not surprising to donate books, but it is rare to call on stars to donate books in the entertainment circle to promote other public welfare activities of stars. When talking about the establishment of the Star Academy, Tian said: "Public welfare should be the plot of many people. Although I am in the entertainment circle, it is something to be proud and happy to help others since I was a child. I always hope to help more people through my meager strength. Donating money and materials can only solve urgent needs. In fact, what really changes everything is knowledge. Just with the help of the entertainment platform, this cause can be spread more widely, more books can be passed on to children who really need it, and more knowledge can be passed on to those who control their own destiny. " At present, the college has received 50,000 books donated by hundreds of stars and fans, including Huang Xiaoming, Na Ying, Huang Hexiang and Sean, a popular person.
Julius Caesar, a Roman, had a great influence on Europe, Asia and Africa. On his deathbed, he said to the waiter, "Please put my hand outside the coffin for the whole world to see. A great Caesar like me will die empty-handed. " Let's not explore the meaning of this sentence. At least one thing is clear. Everyone spends his whole life in pursuit of fame and fortune. Life does not bring him, and death does not bring him, but knowledge can. He is with a person all his life. This is also the core that Tian fell in love with through the Star Academy.
Of course, the establishment of any public welfare undertaking may require more things than other undertakings, such as manpower, material resources and financial resources. Tian said: "In fact, there is great pressure to do public welfare, because such a cause is initiated by us, but charity and love cannot be imposed on others. No matter what form of donation, we must encourage each other to give love. " The cause has started, but there is still a lot of follow-up work. How to sort it out and how to distribute it to those who really need it are big problems. "When a lot of books first came, some of them were old books. We should be responsible for donating books. We will arrange these books into a catalogue, and then dust, beautify and repair the old books. In addition to ensuring the integrity of books, we should also be responsible to readers, so that readers feel that they have got a truly meaningful book, a book that we have given them love. " Overtime has become a common practice in the Star Academy. Whenever a batch of love books arrive, the staff and volunteers will be busy all night, trying to sort out the books as soon as possible and distribute them to children in remote mountainous areas.
Love drifts, hope passes.
Edison said: Nothing really valuable in the world can be obtained without hard work. After long-term persistence and unremitting efforts, Star College currently adopts the form of books donated by stars (including cultural stars, business stars, sports stars, entertainment stars, etc. ) and circulated or donated by readers, so that the original idle books can be spread and read most effectively and widely. "I know that the progress of public welfare undertakings is not easy, but what supports us is that every time I think of the innocent eyes of those children and see their smiles with books, it really touches our hearts. Every time, I think that no matter how difficult it is, I will stick to this cause. The good direction now is that with the support of many people inside and outside the industry, we have the motivation to move forward, support is guaranteed, and more love can be passed on to children. "
With the support of people from all walks of life, Star Academy has begun to take shape, with dozens of stars such as Huang Xiaoming, Sean, Wallace Chung, Na Ying, Na Xin, Huang Hexiang, Chen Tong, Chen Shaoqi, Li Jie, Li Shujian, Liao Junjie, Qiu Shengyi, Ai Xinjue Luo, Tiqi, Huang Ying, Liu Xin, National Day, Isa, Hou Ma, Li Yaojun and Yi Ni. In just seven months (2011may 17), Star College established Star Library in Sichuan Hope Primary School, and donated more than 1000 books and 250 exercise books to it at one time. Star Academy set up a number of love book corners before and after the earthquake reconstruction in Guangxi, Gansu and other regions to ensure that local children have extracurricular books to read. On June 1 this year, Star Academy set up Star Library in Hope Primary School of Miao Township and Xincun Nursery in Yu Xiu, Xingwen County, Yibin City, Sichuan Province and Xinglong Primary School in Bianyang Town, Luodian County, Guiyang City, Guizhou Province, and donated more than 2,000 books to the two libraries.
Although we have done so much, Tian thinks these are far from enough. He said: "Our public welfare undertakings have just improved a little, but we have not done enough. There are too many poverty-stricken areas in China that need our help, so we hope to establish 10 star library and 20 love book corners this year, and establish 15 star academy branches in colleges and universities. Since the establishment of this project, there have been 1 branches of Star Academy, which have been established in the alumni journal of Communication University of China, and a long-term cooperation plan has been established. In the second half of the year, the Star Academy will mainly establish the Star Library, and it is expected to establish 10- 15. If the local school builds a star library unconditionally, the star academy will donate love books in the form of book corner or donation for one. By then, the Star Academy will need a large number of love books and volunteers, which is also an indispensable intermediate link in the project. We hope to spread more knowledge to all parts of the country, and we hope that more people will drift with us. We hope that the inheritance will get better and better. "