2. Online marketing training is a kind of cost.

3. There is no need for training if there are many online orders: some enterprises think that there is no need for training if there are many online orders. You know, today's benefits are very good,

4. When there is no order online, there is no money for training.

5. The person in charge of the e-commerce department does not need training.

6. Online marketing training is a panacea.

7. Online marketing training is a mere formality.

8. It is not cost-effective to lose employees after Internet marketing training.

1. Train whatever is popular: Some enterprise managers like to follow the trend, and the selection of Internet marketing training content is not clear, especially influenced by media hype. When marketing network integrated marketing, they will immediately hold a "network integrated marketing training class"; Newspapers publicize the knowledge economy, and immediately organize a "seminar on network knowledge economy" and so on. On the surface, corporate Internet marketing training has been carried out vigorously, but in fact it is not entirely true and the effect is not necessarily ideal.

2. Network marketing training is a kind of cost: at present, many business operators pay more attention to market operation, especially in advertising investment, and they don't hesitate to "hit millions" (quick success), but they despise the long-term "training" investment. This is mainly because some managers mistakenly believe that Internet marketing training is a kind of cost, which should of course be reduced as much as possible. Therefore, if you can save, you will save, and little money will be invested in corporate Internet marketing training. As we all know, Internet marketing training is not a cost, but an investment (which can get a return) and an indirect investment. Through the change of people, the effect is subtle and intangible, and the economic and social benefits brought by the improvement of employees' network knowledge are indirect. Network marketing training is an investment in people and network knowledge. It may be the most expensive investment in the world, but it is also the most valuable investment, and you will get the highest return on investment. According to foreign statistics, investing 1 USD in internet marketing training for employees can create a profit of 50 USD, and their input-output ratio is 1:50. I believe that with such benefits, our operators will also spend a lot of money on Internet marketing training.

3. There is no need for training if there are many online orders: some enterprises think that there is no need for training if there are many online orders. Knowing that today's benefits are good does not guarantee that tomorrow's benefits will be good. According to statistics, the average life span of the world's top 500 enterprises is about 30 years, and 80% of new enterprises in the United States declare bankruptcy in the second year. Therefore, in the case of a large number of online orders, properly strengthening online marketing training is only a long-term solution to maintain the sustainable development of enterprises in the field of e-commerce. Moreover, strengthening the internet marketing training of employees can make the economic situation of enterprises better; However, due to the lack of internet marketing training for employees, it may increase the inadaptability of employees and lead to a decline in the economic benefits of e-commerce.

4. If there is no order online, there will be no money for training: once the economic benefits of some enterprises in the field of e-commerce are not very good, they will try to reduce online marketing training or not train at all because of too little capital budget. In fact, this practice is a misunderstanding of Internet marketing training. It should be acknowledged that some enterprises are not doing well in the field of e-commerce, and it can be said that the e-commerce departments of a few enterprises are on the verge of bankruptcy. However, when exploring the reasons for their failure, not paying attention to Internet marketing training is often an important reason for their failure, and its causal chain is often: "no training-poor management-worse management". To break this causal chain, we must attach importance to Internet marketing training. Because Internet marketing training is an important means to turn losses into wins, it is almost impossible for enterprises to turn losses into wins without Internet marketing training and improving employees' attitudes, skills and knowledge.

5. The person in charge of the e-commerce department does not need training: The person in charge of the e-commerce department of some enterprises mistakenly believes that the Internet marketing training is only for grassroots managers and ordinary employees, but the person in charge does not need training. The reason is that they are all busy, they have experience and they are talents. Obviously, this understanding is wrong. It should be said that the quality of a department head has the greatest influence on the development of enterprise e-commerce. Therefore, department leaders need to update their knowledge and change their concepts. Many well-known foreign enterprises have made such regulations in the field of e-commerce: the more senior managers, the more Internet marketing training they will attend, and some even distribute Internet marketing training as a kind of welfare according to ranks.

6. Online marketing training is a panacea: some enterprises are eager for quick success and instant benefit in online marketing training, while others try to solve all the problems of enterprise e-commerce human resources through online marketing training. In recent years, Chinese enterprises have developed rapidly and are in urgent need of all kinds of talents. However, some enterprises seldom make great efforts to train their own network marketers. They always feel that they have no time to exercise them slowly. They can't wait to fundamentally change the quality and mental outlook of Internet marketers in two or three days, regard Internet marketing training as a good medicine for treating diseases, and immediately create achievements for enterprises.

7. Online marketing training is a mere formality: many enterprises often regard the number of highly educated employees in their own enterprises as a hot spot when publicizing, which leads enterprises to spend a lot of money to obtain MBA certificates and other certificates for their employees, and the demand is extremely high. As a result, many uneven MBA training courses and various certificate training courses at home and abroad will inevitably blossom everywhere. The online marketing training in some enterprises is a mere formality, which shows that the determination of online marketing training topics is not detailed enough, the pertinence is not strong, and a complete system has not been formed.

8. It is not cost-effective to lose employees after Internet marketing training: managers of many enterprises have such a confusion: without training, the quality of personnel cannot keep up, which affects the efficiency of enterprises; After the training, employees feel uneasy about their jobs. If they are not good at it, they will jump to other companies, and even more exasperating, they will jump to rival companies. In order to solve this problem, many enterprises have no choice but to conduct necessary online marketing training. This has also become the most powerful "reason" for managers not to advocate Internet marketing training. In fact, the real reason for the loss of Internet marketers does not stem from Internet marketing training. The survey shows that the biggest reason for employees' job-hopping is "fairness", as well as welfare problems, system problems, interpersonal communication and other issues. In a word, no survey shows that the reason why employees quit is because of training. On the contrary, if enterprises attach importance to Internet marketing training, communicate with them sincerely and make them feel valued, they will not want to leave. Like Jack of the keystone? McGovern said, "The more you train employees, the more they can make achievements. The better their grades, the more they want to stay. "