In a bar in Shinjuku, Tokyo, which opened at the end of 20 18, customers can taste wines from all over the world while watching fancy bartending. One of the selling points of this store is that you can drink expensive cocktails made with Chinese wine. The Chinese wine used here is not "Shaoxing wine" with dark brown and mellow color, but based on "white wine", a colorless and transparent distilled wine. The alcohol content of liquor is about 50 degrees, which is more than twice that of Shaoxing wine. In foreign wines, the taste is close to tequila and vodka, and its fruity aroma is particularly rich. In China, liquor is generally drunk directly, but it is difficult for Japanese who are used to low-alcohol liquor to popularize it. So, the bar owner made it into cocktails and offered it to customers. Especially popular are "light" with lemon juice and "sweet" with chocolate mint.
It is reported that even if it is made into a cocktail, customers can still feel the unique smell of white wine slightly when drinking it. A frequent visitor in the store said, "Drink something exciting if you want." According to the report, although many Japanese people have never drunk or are unfamiliar with white wine, more and more people are fascinated after drinking it, and white wine cocktails are very popular with female customers. According to the report, liquor has made limited progress in exploring the Japanese market because of its heavy taste.
In the past, the demand of visitors to Japan accounted for the vast majority of liquor sales in Japan. But now things have changed. The emergence of domestic demand in Japan began to drive the growth of liquor market. When making hi-sticks and cocktails, many people start to use white wine instead of whisky. It is said that liquor with moderate price within 3000 yen (about RMB 190 yuan-this net note) 1 bottle is very popular. Large liquor stores have also noticed the expansion of the liquor market. Japanese liquor chain Yamaha 20 18 increased liquor purchase. The number of liquor stores nationwide has expanded to about 170, more than six times that of the previous year. The types of liquor sold in the store have also increased, reaching 15.
Dazhu Cong, the commodity minister in charge of purchasing goods, said, "Under the background that gin, vodka and other fragrant wines are popular, liquor also has business opportunities." Sichuan is also rich in liquor. Nakagawa, executive chairman of the Sichuan Food Festival, said: "Liquor has a strong flavor and complements spicy Sichuan cuisine. The hot craze has aroused the demand for liquor. " The audience is enjoying Sichuan cuisine while drinking Sichuan wine, which is increasing year by year. In addition, the increase of Chinese in China and the entry of Japanese enterprises into Japan have also led to a gradual increase in liquor sales. In China, wine is often used to receive guests. Watanabe, the manager of Yamaya Daogensaka Shangdian, said expectantly that "Liquor is concerned by business people and may be further popularized".