What preparations should I make before opening a shop? Novices themselves have little experience in running stores and are not very familiar with the operation mode. Whether it is a chain store or a self-operated, if you want to open a new store, you must make preparations in advance. Let's take a look at what preparations and related materials need to be made in the early stage of opening a store.
What preparations do you need to make in the early stage of opening a store? New store 1 If you want to open, it will be popular. You must do a good job in the early stage of publicity, otherwise others will not know about your store. How can you come and spend money? Therefore, in the early days of opening, you can choose to go to the surrounding communities or business districts for publicity, which can be carried out by distributing leaflets.
When making flyers, you must choose a reliable advertising company. Although it is a small single page, there are also many stresses in production. Many small advertising companies are unprofessional, the design of leaflets is unreasonable, and the final publicity effect is not ideal. So when you make a single page, you must let the advertising company design it.
Since it is a new store opening, it is necessary to have an opening atmosphere, and it is also important to create a good atmosphere. For example, the arch at the door, the colorful flags at the door of the store, and the posters and publicity display racks placed in the store are all common ways to create a business atmosphere, especially posters and display racks.
These two things can tell you directly that our store has opened, what our store does, its business scope and some opening activities can also be presented to you. You must choose the design that suits your shop on posters and booths.
Not just to do well. Different design effects present different marketing effects, so we must make everyone shine.
Finally, the most important point is the operation of activists. The success of a shop opening activity must have reasonable manual distribution, and different people have different division of labor, so that they will not be as busy as one's ears when opening.
What preparations need to be made before opening a store 2 1. Do a good job in business circle research.
Business circle research should do two things:
One is a survey of customer groups, and the other is a survey of competitors.
Retail is like inviting guests to dinner. To attract customers to your home, it is more important to analyze the customer base than to study the competitors.
To investigate the community around the store, we need to know the number of households, the age composition of residents, consumption habits and so on.
It is a good method to go to the nearest vegetable market and catering industry to investigate the income level and consumption habits of residents, and you can get a more objective conclusion.
The research on competitors covers a wide range, including layout and display, product structure, price and employee status. And it is also important to find out the best-selling categories and items.
2. Storage image and hardware configuration
The image of the store can not be ignored. Today's consumers not only value the quality and low price of goods, but also value the shopping environment and hardware equipment measures of shops.
Many entrepreneurs always think that the decoration of storefronts and facades is not included in the investment, so they often pay little attention to the design of VI and CI systems of enterprises.
This is an unwise move. Whether designing by yourself or looking for a professional planner, the store should have an image design system to highlight the characteristics of commercial services.
During the construction period, in addition to supervising the quality of the project, there must be on-site supervision, so as to understand the complete situation of the whole store, so as to troubleshoot in the future and be familiar with the workflow of various hardware equipment.
3. Goods in place and establishment of management system
Commodity is the soul of store management, so it is very important in this link. Contact suppliers, purchase price, production standardization process, pricing, product characteristics, cost calculation, display and decoration methods, etc. , should be clearly completed before finding the object to rent.
Establish a standard operating system foundation, and after the formal operation, according to the actual management problems, quickly make appropriate fine-tuning corrections, in order to get the store operation on the right track in the shortest time.
4, personnel recruitment and education and training
People are the foundation of an enterprise, so we must recruit people when the opening process is appropriate, strictly follow the principle of "quality rather than quantity, strict control", and avoid recruiting people in the late stage of opening or in the case of loose process.
On the one hand, the shortage of manpower may be due to the lack of time to recruit suitable people, on the other hand, it is not conducive to the training of store personnel, which will lead to low quality.
Moreover, many bosses, due to lack of recruitment experience, used a lot of family cronies at the beginning of their business, which caused great management troubles and unnecessary management cost losses in the future.
Personnel training is the cornerstone of store operation. Training should be organized in a planned way, so that personnel can receive on-site guidance and classroom training on work flow and service quality in an all-round way.
As soon as many supermarkets open their doors, the on-site operation is in chaos. I wanted to attract a large number of passengers through opening a store for promotion, but I didn't expect that the personnel training was not in place, which led to low service quality and customers' dissatisfaction with complaints. As a result, I lost my wife and my soldiers.
5. Do a good job in community penetration and membership development.
Community infiltration before opening can lay a good foundation for the success of opening activities and future sales.
However, community infiltration is not only about issuing membership cards, but also encouraging employees to chat with residents and exchange contact information when doing community activities, so as to understand residents' expectations of supermarket stores, which is very necessary for the content planning and publicity of opening activities.
6, set the layout and dynamic line
The shape and area of the store can't be changed, but setting the best layout and moving lines according to local conditions is the top priority of the new store.
According to the survey results, we can decide which categories are suitable to be placed in the deepest part of the store, and which products can be placed at the door to effectively attract customers, and strive to make the layout and moving lines conducive to customers walking around the store and helping to sell.
What preparations do you need to make in the early stage of opening a store? 1. Market analysis is roughly analyzed as the market sales trend.
Price distribution, brand distribution, hot-selling product dimension, competitor analysis and so on. Talk about product analysis. Why do you want to do product analysis? As mentioned above, as long as there are good products, it will bring clicks and conversions. Product analysis includes two parts: one is to analyze the products of one's own shop.
The other is to analyze some product information of competitors, refer to each other's excellent places, find product differentiation and create better products than each other. First of all, we should understand the product style, product selling point, page style, traffic structure, sales volume, customer unit price, number of visitors and activity strategy of competitors.
Second, there must be low-cost supply.
Ultra-low price is the best way for you to attract customers. It is also a prerequisite for you to gain benefits. The low price I'm talking about is not what we think. In other words, the prices of our products can be found in Yi Bei and Taobao, which are more attractive than our prices.
This requires us to find the lowest price source. This is hard to find. When you find the source of goods to negotiate, don't say how our website will bring you publicity benefits. Real regional agents don't care about this. He will only pay attention to how much goods you can get from him.
Third, I am very familiar with the products in your store.
This is often a problem for most of our shopkeepers. If you don't know your own product, how can you introduce the performance of the product to customers? What can you use to persuade customers to buy your things? No matter what we sell, we must become experts in this field. This requires everyone to know more about this field and learn from the predecessors in this field. We must wait until the customer mentions a desire to buy, so that we can come up with several schemes for the customer to choose from, and we need to help the customer analyze and compare them.
Fourth, good publicity is not necessary.
When we open a shop online, we must make more friends online. Do a good job in propaganda. At least let people know what you are selling. When he wants to buy it, his first thought is you. When I say online publicity, I don't mean posting on the forum about what I sell. But to make friends and try to attract others' attention. Make good use of your signature file. Because when you get attention, your signature file also becomes the highlight of others' attention.
Five, how to maintain your old customers.
This is very simple. As I said before, we can set up a WeChat group and send a red envelope from time to time to interact with them. Add coupons when you enter the store, because only in this way will he come directly to your store if he needs it, because there is trust between them. At the same time, if his friends have needs, they will definitely introduce them to improve the conversion rate and click-through rate. At the same time, you also get benefits, so it is also important to maintain old customers.