The core content of search is keywords, and establishing an index database through the correlation between keywords and page content is the basis for the survival of search engines. The emergence of keywords is accompanied by the emergence of users' needs. The planning of beautiful TDK is not based on the subjective assumption of the website itself, but on the aggregation of users' real needs.

Second, the website structure

The website structure marks the unique path of the pages in the site and the network connecting the pages. Planning and designing a reasonable website structure is not only for the friendliness of search engines, but also for users to find content that meets their needs more easily and quickly, and further, it can naturally guide users to become your fans.

Third, content construction.

At the beginning of website construction, the theme content must be clear, and what kind of content the website provides means what kind of service it provides. In a deeper sense, with the accumulation of content, a certain content contract relationship will be established with search engines, websites will steadily mine and output content that is really useful to users, and search engines will gradually and steadily open more high-quality resources to websites.

Fourth, code optimization.

Search engines have no restrictions on the size, special characters and quantity of page content, but there are restrictions on the capture of source code. If the code specification of a page does not consider the factors of search engines, it is likely that the important content in the page cannot be captured by search engines because of poor redundant code writing, so code optimization is also a very important part of the five elements of SEO.

Verb (abbreviation of verb) outer chain