A good display can bring considerable store traffic to the store.
Underwear display method 1. "harmony"
The so-called "harmony" means that the styles of goods and shops should be unified and harmonious!
You can compare your own store and see if there is such a situation in the store: obviously, the style of underwear is mainly girlish, but many heavy colors are used in the store display, which not only does not highlight the selling point, but also makes the store look very low!
So what we need to do 1 is to define the positioning of goods in stores and unify the style and display of goods in stores. If the goods in the store are mainly comfortable and healthy, then the design style of the store will be simpler and the color will be purer. Moreover, the lighting and props in the store should be as simple as possible and the materials should be comfortable.
Underwear display method II. "suction"
To achieve reunification, the second step is to "suck", that is, "suck customers, suck money, and suck eyes." To do this, you need to work hard at the door. Many small underwear stores in China don't have windows. Even if there is, just put a model and give her the same silk nightgown, many people can do it. Not to mention that it can't attract customers' attention, it will directly disgust customers and won't enter the store. It is suggested to unify the color of the whole door head first, which is more advanced: the window part can highlight the customer's feelings!
Underwear display method three "withdrawal"
Attracting customers has been done, so how should we retain customers? We must start with the most serious problem at this stage, that is, the store Sku is overloaded! A store surrounded by goods as soon as you enter the store will not let you sell more, on the contrary, it will make customers unable to find the goods they want at all! Therefore, we can control the SKU in the store according to the number of shelves and Nakajima units.
Especially when displaying wardrobes, don't hang too many goods in a display space. 8- 10 items are hung on a hook, which will make the experience really bad whether you pick them up or look for styles. After you control the reasonable SKU, the space in the store will become larger and the vision will be more refreshing:
Underwear display method 4 "Qi"
"Qi" here means that the side hanging should be neat. Many underwear stores in China have no sense of design on the side. Whether it is style or color, hanging directly on the whole wall is the most common practice. A sister suggested that your side hanging must be neat! Hong Kong underwear brand Wei Jenny's side hanging has created a super visual impact in the store with an "qi"!
In fact, it is more reasonable and impressive to hang it on the side. As long as you are "neat", you can kill almost 99% underwear stores in China!
Underwear display method 5 "Jane"
The "Jane" mentioned here is a simplified horizontal platform. Many small underwear stores like to display their products with an over-occupied long water table, which is also dazzling. This will only make the shops more crowded, especially in small shops, and the long water table is even more deadly, which will greatly reduce the shopping experience of customers! After all, buying underwear is not shopping in the supermarket, just pick it up and leave, so that customers can have a smoother shopping environment, which will greatly improve the transaction rate!
Therefore, the number of Nakajima counters in underwear stores should be reduced as much as possible. If the store area is small, it is enough to set up a middle island area, and other goods can be displayed in the shelf area in combination.
Of course, if there is no place in the store that can be used as an isolated island, it is also a good choice to choose a wall for key display: key display areas, combined exhibitions will greatly increase the joint sales of the store!
Underwear display method 6 "width"
The "wide" here means that the channels must be wide! Believe me, if the passage in your store can't even be staggered normally, you must pay attention to it and broaden the pedestrian passage in your store.
If you don't know how to adjust, Sister Yi will give you a basic data suggestion:
60 cm: the space that a person can pass;
90 cm: a person passes in front;
120 cm: the space that two people can cross;
Underwear display method 7 "big"
The fitting room should be bigger. Many underwear stores in China have a common problem-the fitting room is small or almost no fitting room, and customers have almost no experience. Just looking at the same product is completely different from letting her touch, watch and experience the upper body. Customers are also more inclined to buy the latter.
Therefore, on the basis of conditions, enlarge the fitting room space as much as possible, and underwear stores that can observe the wearing experience in all directions will be divided more! It's strange that customers are not interested in such underwear stores!
In fact, underwear display is not as difficult as you think ~ but as long as you pay attention to every detail and think from the customer's point of view, your store will be more popular. A popular store, sales, word of mouth, brand awareness will certainly not be bad!
Show * * * and systematic class learning, you can get to know each other.
Nowadays, the competition in retail stores is very fierce. Only well-done stores are competitive, and you can make customers choose you at a glance.