"What is the development prospect of information flow advertising?" This is a question that every optimizer or someone who is about to switch to information flow will be curious about. Forget you, I'm curious. Only two days ago, I signed up for Mr. Zhao Yang's bidding training class in Zhao Yang. After listening to it for two days, I feel great! Let me talk about what I have learned in these two days and see if it is useful.

Every product has a life cycle. Like Taobao, 10 is the best time for you to enter, and even 12 is profitable, but by 18, the product bonus has entered the final stage, and there is not much profit for the merchants to share. Another example is bidding, which has also entered the tail dividend period. And information flow, now is the best time to enter.

Information flow breaks the restriction between users and advertisements, and the consumption pattern that is easily believed and manipulated by the media is gone forever. With the development of the Internet era, the upgrading of consumption structure and the increase of consumption choices, consumers are becoming more and more savvy, and their immunity to advertisements is also increasing.

Information flow satisfies the integration of quality and efficiency between advertisers and advertisements.

With the growth of users' minds, advertisers will pay more attention to the "integration of product and effect" in marketing promotion. Information flow is a part of integrated marketing, and the data fusion of social and behavioral tags makes the advertising effect accurately pushed. In particular, social and search platforms have multidimensional data, which makes it easier to set labels for users and improve the accuracy of advertising push. At the same time, the interaction and secondary communication of social platforms add color to information flow advertisements, increase the interaction between fans and advertisements, and trigger a secondary communication. It can be said that information flow is an important means for advertisers to realize the integration of products and effects.

3. Information flow makes effective use of media resources.

Content is advertising, which makes our media resources more efficient. It is no longer a single advertising form. By interspersed in the content room, comment room and other directions, it comprehensively covers the resources of the whole platform.

Information flow not only increases users' readability of advertisements, but also increases the resource income of the platform.

It can be said that information flow has achieved a win-win situation for media, advertisers and users.

4. The stage of rapid development

Different from bidding, information flow is in a stage of rapid development and maturity.

How's it going? I think I know a lot. . . .