The heat makes people long for a cool place. The skating rink where you can learn skills is cool and pleasant, and it is a well-deserved summer resort. So how is the business of the skating rink in summer? "There is basically no seasonal difference. Even if the summer vacation happens to be in summer, the number is less than that in winter. " Bird, the founder of Taihao Sports, gave an unexpected answer. Bird's analysis is: because ice hockey and figure skating are winter events, summer is off-season, and the number of skaters is relatively small. This aspect comes from the pressure of entering a higher school, and some children have interrupted training; On the other hand, just entering the summer vacation, many parents will take their children to travel and relax.

Taihao has several branches in Beijing, focusing on professional training of ice hockey and figure skating. From the figures, there are more people practicing figure skating than ice hockey. Most of the people who come to Taihao to eat ice are ordinary students, and the proportion of individual customers is very small, which rarely fluctuates because of climate change. "In the past two years, there has been an upsurge of ice and snow, but there are more and more corresponding ice and snow venues, so the number of our students has not exploded as the outside world imagined. Only with the increase of ice and snow activities in the country, the activities undertaken by schools, sports bureaus, communities and other units and enterprises have increased a lot compared with the past. " Bird said that he was referring to the Taihao Ice Center, which held a series of launching ceremonies at the National Ice rink in Chaoyang District. Ten follow-up activities of the national skating rink will be held here in the future.

The reporter saw at the scene that the skating rink of Taihao Ice Center is a double skating rink, and the two ice surfaces can meet the needs of more people skating activities, as well as training and activities. At the launching ceremony, the reporter followed the sound to the land training room on the second floor. Although the temperature in the skating rink is very low, several ice hockey teenagers are sweating. A parent told reporters that the parents around her are more willing to let the children without professional training go to the skating rink in winter. "Now many skating rinks only have ordinary dressing rooms and no bathrooms. Sometimes the locker room is tense. The children are sweating and changing clothes on the ice. The temperature in the skating rink is very low, but children who play occasionally are prone to catch a cold. In summer, parents are reluctant to take their children. "

Commercial skating rinks located in shopping malls are different. At present, commercial skating rinks account for the vast majority of indoor skating rinks. According to the Research Report on the Development of Ice and Snow Industry in China in 20 18, as of June 20 18, 46 of the 50 indoor ice rinks in Beijing were commercial ice rinks. The reporter visited the commercial ice rinks in several shopping malls in different parts of Beijing. Although the air conditioning in shopping malls is very good, shops near the skating rink are obviously more popular. The combination of shopping center and skating rink is the main form of new commercial skating rink in recent years. Shopping malls provide a huge crowd for the skating rink, which provides a good place for daily leisure, entertainment and training. Zi Fang, a clerk in a beverage store, said that compared with another brand store in the mall, business here will be much better in summer. "It's cooler here." The reason, Zifang guessed.

But the reporter interviewed some customers sitting in the drink shop continuously. Older customers are mostly parents of primary school students in the skating rink, while younger customers are mostly leisure experiencers in the skating rink. This also represents the two major audiences of the current skating rink. Commercial skating rink has unique advantages in attracting customers with leisure experience. These customers make the number of customers of commercial skating rinks in summer higher than in winter. However, although their group is large and sticky, their consumption is mostly one-time low consumption. Different skating rinks have different icing packages, with an average of 30-40 yuan per hour. "Our main' sales' targets are teenagers and parents." A staff member at the front desk of the skating rink told the reporter. Such people have the potential to turn into high-net-worth customers with strong spending power and strong stickiness. "Most students live nearby. Many parents who apply for summer classes are holding the mentality of finding summer training places for their children. Anyway, it is training, and the weather is hot or the skating rink is more comfortable. " The hot sun is just empty, but this heat can't melt the ice in the skating rink. On the contrary, the "heat" of the skating rink is rising.