Public opinion analyst is engaged in public opinion monitoring, public opinion situation analysis, public opinion environment research and network crisis management. By collecting the opinions and attitudes of netizens, organizing them into reports and submitting them to decision makers, it can help party and government organs, enterprises and institutions at all levels to understand the trend of public opinion and make corresponding decisions. Public opinion analysis is a field of great concern in the era of information explosion. It is very important for government, enterprises and other institutions to understand public opinion and social evaluation.

There is a high demand for public opinion analysts, and many companies in the market specialize in public opinion analysis services. As a developing profession, public opinion analyst will face some challenges and opportunities. The development of public opinion analysis industry is relatively immature, and the degree of formality needs to be improved. Some companies lack professionalism and standardization, which leads to the slow development of the industry as a whole.