1, convenient transportation.
Open a shop near the station, or open a shop on the street 20 minutes' walk from customers. Choosing which side is more conducive to business needs to observe the flow of people on both sides of the road, and the side with more pedestrians is better.
2. Close to places where people gather.
Such as theaters, cinemas, parks and other places of entertainment, or near large factories and institutions, on the one hand, it can attract pedestrians, on the other hand, it is easy for customers to remember the location of shops.
3. Choose a place with fast population growth.
The development of enterprises, communities and municipalities will bring more customers to shops and make them have more development potential.
4. Choose the side with fewer crosswalks or obstacles.
Many times, in order to cross the road, pedestrians concentrate on avoiding vehicles or other pedestrians, while ignoring the shops on the side.
5. Choose lots that spontaneously form a certain market.
In the long-term operation, a market in a street will spontaneously form a "centralized market" for selling certain kinds of goods. Facts have proved that for those shops dealing in durable goods, if they can concentrate on a certain location or block, they will be more attractive to customers. Because when people think of shopping, they will naturally think of this place.
6. Select the address according to the business content.
Different types of goods sold in the store have different requirements for store location. Some stores are required to be opened in places with large traffic, such as clothing stores and small supermarkets, but not all stores are suitable to be opened in crowded places, such as health care products stores and service centers for the elderly, and are suitable to be opened in remote and quiet places.
7. Have a sense of "big money".
That is to say, open the store near or even next to a well-known chain store or brand store. Adjacent to supermarkets, shopping malls, restaurants, 24-hour pharmacies, coffee shops, teahouses, bars, schools, banks, post offices, laundries, printing shops, community service centers, community cultural and sports activity centers and other brand stores and public places, customers are attractive. For example, if you want to deal in food, you should open stores around McDonald's and KFC. Because these well-known foreign fast foods have done a lot of detailed market research before choosing a store location, opening a store next to it can not only save time and energy in inspecting the venue, but also "pick up" some customers by virtue of its brand effect.
8, located in the business center street.
East-west street is best to sit facing south; It is best to sit on the street in the east, west, north and south direction, and try to be in the northwest corner of the intersection. In addition, the fork in the road is a good place; It is not advisable to open a shop on the slope; The height between the sidewalk and the workshop floor should not be too wide.
9. Choose a storefront with advertising space.
Some stores don't have an independent facade, so they naturally lose their independent advertising space in front of the store, which makes you lose the space to "play" marketing wisdom in front of the store.
10, choose the position from cold to hot.
Choose a street or urban area that will turn from cold to hot in the near future and is not optimistic at present. It is better to choose a shop location that is optimistic by merchants now.