Shanghai Volkswagen is one of the largest modern automobile production bases in China. Based on Volkswagen and Skoda, the company currently owns ten series of products, including Santana, Passat, Polo, Touran, LaVida, Tiguan, Octavia Ming Rui, fabia Jing Rui and Gaochao Haorui, covering A0, A, B, SUV and other different market segments.
Growing Shanghai Volkswagen
As the earliest automobile joint venture after China's reform and opening up, Shanghai Volkswagen has witnessed 30 years of reform and opening up.
1978165438+10, the personal instructions of Deng Xiaoping, the chief architect of China's socialist reform, opening up and modernization, officially kicked off the Sino-foreign joint venture automobile negotiations. After six years of careful negotiations, in June, 5438+0984 10, China and Germany held a grand joint venture contract signing ceremony in the Great Hall of the People in Beijing, and Shanghai Volkswagen came into being in the tide of reform and opening up.
On the road of exploring the joint venture of China car industry, Shanghai Volkswagen faced difficulties, boldly explored and embarked on a road of utilizing foreign capital, introducing technology and rolling development, which provided a brand-new development concept and a successful practice model for the rapid development of China car industry, especially in the middle and late 1990s. At the same time of expanding its own production scale, the company made Santana cars domestically to revitalize the auto parts industry in China. This trans-regional and cross-industry grand system engineering has promoted the technological progress of a large number of supporting industries, laid a solid foundation for the production of parts that meet international standards, and played an irreplaceable cornerstone role for the vigorous development of domestic car industry.
In the spring breeze of reform and opening up, Shanghai Volkswagen has achieved excellent results. After repeated additional investment by all parties, the registered capital of the company increased from the initial 654.38+0.6 billion yuan to 654.38+0.65 billion yuan. Total assets increased from 980 million yuan to 36.94 billion yuan. After the first, second and third phases of technical transformation projects and asset acquisition, Shanghai Volkswagen has now formed the layout of five production areas and a technology development center; By the end of 2009, it had produced and sold 5,654.38+0.8 million vehicles of various types, making it the largest automobile enterprise in China. In view of the outstanding performance and great success of Shanghai Volkswagen in its own development and market competition, the Sino-German joint venture parties have extended the joint venture contract in advance in 2002 and extended the cooperation period to 2030.
Under the background of cross-border, cross-culture, cross-era and cross-technology, Shanghai Volkswagen sincerely works hand in hand with all parties at home and abroad. The company was awarded the title of Top Ten Joint Ventures in China for eight consecutive years, ranked first among the top 500 foreign-invested enterprises in China for eight consecutive years, and was rated as a national quality and efficiency enterprise for nine consecutive years. In the process of development, Shanghai Volkswagen has created many firsts in China car industry. As a successful model of Sino-foreign cooperation after China's reform and opening up, Shanghai Volkswagen has become the window for the world to know about China.
Excellent corporate culture
Corporate culture is the foundation to keep the enterprise's foundation evergreen. While promoting the development of the enterprise, Shanghai Volkswagen combs the corporate culture in time, and on the basis of inheritance and innovation, refines the excellent culture with "pursuing Excellence and striving for the first" as its core values.
Shanghai Volkswagen's excellent culture stems from historical accumulation, realistic efforts and the pursuit of the future. Shanghai Volkswagen has successfully explored and created the mode of combining foreign capital utilization, technology introduction and self-development, and engraved "Excellence" in the historical process of the enterprise with pioneering spirit and outstanding development achievements. With the change of market environment, the pursuit of Excellence is the firm belief and driving force of Shanghai Volkswagen.
20 10 On the basis of achieving a new level in enterprise scale and vehicle-building strength, in order to continue to consolidate and maintain its leading position in the China automobile market and provide a powerful driving force for sustainable development in the next brand-new development stage, Shanghai Volkswagen further improved its enterprise value system and launched the strategy of "excellent corporate image". The strategic goal of "excellent corporate image" is to define the historical mission, base on the future development, strive to build the core competitiveness of enterprises in brand, research and development, technology, products, market and sales, and realize the new leap of enterprises.
Advanced processing equipment
The company insists on using world-class production equipment and technology.
Advanced automatic stamping production line, there are only two 2000T fully enclosed rapid prototyping multi-station presses and a large number of robots in China to ensure the manufacturing accuracy of stamping parts;
Advanced laser welding technology and a large number of welding robots have greatly improved the rigid strength and surface smoothness of the car body structure;
Double-sided galvanized steel plate, advanced cavity wax injection technology, combined with advanced automobile painting technology and automatic spraying equipment, ensure the anti-corrosion of the car body for many years;
Precision water honing technology, automatic production line and assembly line cold test technology ensure the excellent performance of the engine;
Modular assembly line and advanced laser on-line inspection equipment ensure stable and reliable automobile manufacturing quality.
Shanghai Volkswagen always pays attention to and tracks the development trend of the international automobile industry, constantly carries out technical upgrading and transformation, and maintains advanced models, technology and processing and testing equipment.
Strict quality management
Quality is the life of Shanghai Volkswagen. The quality consciousness and strict management system rooted in the heart have won the long-term trust of consumers for Shanghai Volkswagen.
As a Sino-German joint venture, Shanghai Volkswagen inherits the rigorous attitude of German Volkswagen towards product quality and the spirit of Excellence. Exquisite manufacturing technology has been integrated into the blood of enterprises from the beginning, and the concept and principle of "quality first" runs through the whole business chain of product research and development, suppliers, production, sales and after-sales service. The company has established a perfect quality assurance system and quality evaluation system, from the formulation of production plan, the determination of process equipment to the maintenance of equipment, from the storage of raw materials to the delivery of finished products, everything is under careful monitoring.
1995, Shanghai Volkswagen took the lead in passing the ISO900 1 quality system certification in China automobile industry. In 200 1 year, it passed the system audit of VDA6. 1 (quality system of German Automobile Industry Association) and ISO900 1(2000 edition) successively. In 2003, Shanghai Volkswagen was awarded as "National Customer Satisfaction Service Star Team" and "Advanced Unit for Implementing Customer Satisfaction Project in Shanghai". In 2004 and 2007, Shanghai Volkswagen won the "Shanghai Quality Gold Award" twice. With its excellent quality and economic benefits, Shanghai Volkswagen became the first and only enterprise in China automobile industry to win the 20001annual national quality management award, and successfully passed the reconfirmation of the award in 2007.
Strong development ability
Over the past 25 years, Shanghai Volkswagen has invested more than 3 billion yuan in the development field, which has not only cultivated an efficient and high-quality product development team, but also established a fully functional and internationally advanced technology development center, which has initially possessed the vehicle development capability.
The technical center consists of two parts: the trial-production test base and the test site, which basically meets the needs of independent development of automobile bodies and can be used for in-depth research and development of automobile chassis systems and key components. The technical center is equipped with a large number of advanced vehicle development and approval equipment such as electromagnetic compatibility laboratory, climate simulation laboratory, automobile acoustics laboratory, trolley collision test system and engine durability test bench. , and has formed a complete prototype and sample trial production capacity. The proving ground integrates all kinds of special test pavements, and it is the first professional testing ground specially built for automobile development and testing in China, which provides a reliable guarantee for the development, testing and identification of new vehicles. After planning and adjustment, the company has formed a development process from market research, product planning, modeling, overall layout, simulation calculation, structural design to product trial production and testing; It has formed the independent development ability of the whole vehicle, including the independent development of the body and the matching development of the engine, chassis and electronic appliances.
Selecting and cultivating talents is an important part of Shanghai Volkswagen's vehicle development capacity building. As early as 1998, Shanghai Volkswagen carefully selected 40 young engineers and sent them to German Volkswagen for a three-year whole process development training. Now they have become the core backbone in all fields of Shanghai Volkswagen Development Center. On April 20 10, the second batch of 30 young developers with an average age of 25, carefully selected by Shanghai Volkswagen, will also go to Germany to systematically learn the development process, means and standards of German Volkswagen in combination with their participation in the development practice of new projects. At present, the development team of Shanghai Volkswagen has exceeded 1000 people.
Through the practice of a series of products, the development strength of Shanghai Volkswagen is gradually emerging. In 2004, Santana 3000, the first self-developed product of Shanghai Volkswagen, was successfully launched. In 2005, Passat Yuling, which integrated more elements of China's consumer demand, won the China Automobile Industry Science and Technology Progress Award. In 2006, POLO fully demonstrated its strength from modeling to power system development, and was praised as the "Best Innovative Design Award" in China by Fortune magazine. In 2008, LaVida, an A-class car independently designed and developed by Shanghai Volkswagen, was successfully listed. In April 2009, Passat brand-new Yu Ling was officially launched. Its design and research and development have reached international standards, which indicates that the development level of Shanghai Volkswagen has reached a new height, and its accurate grasp of the market has also been widely recognized. In July, 2007, Shanghai Volkswagen and German Volkswagen signed a joint statement, and the two sides will jointly develop a brand-new car NMS based on the new generation B-class car platform of German Volkswagen and face the global market. This is the first time that China automobile enterprises directly participate in the brand-new product development of world-class automobile manufacturers, and it also marks that the research and development work of Shanghai Volkswagen is gradually being incorporated into the global development system of Audi AG.
Volkswagen brand
Mature and well-known Volkswagen brands have not only introduced various models with excellent manufacturing and outstanding personality, but also made excellent localized design and adjustment of the models according to the road characteristics in China and the aesthetic standards of consumers in China, which perfectly integrated into the local market in China.
Santana automobile
Since the publication of 1984, Shanghai Volkswagen Santana has made hundreds of technical improvements, and its technical content has been continuously improved, and it has always maintained a good sales momentum. It is known as the "evergreen tree" in China car industry.
Passat new field
Passat New Yu Ling, which went on the market in April, 2009, maintains the excellent quality and pure pedigree of Passat brand, and combines the latest modeling concept of Volkswagen with the unique aesthetic demand of China B-class car market, making its product image younger, more modern, more noble and more luxurious. With richer humanized configuration, comfortable space and good handling performance, as well as the brand effect accumulated over the years and a large number of loyal consumer groups in the market, Passat Xinlingyu seized the opportunity in the fierce competition.
Polo strength, polo strength, cross polo, polo sport
In June, 2006, POLO Energetic and POLO Energetic, which were developed simultaneously with Volkswagen in Germany, went on the market and became the symbol of fashion boutique cars.
65438+In February, 2007, the new crossover model CROSSPOLO was launched. On the basis of continuing the high quality and fashion style of the POLO brand, CROSSPOLO skillfully incorporates the styles of off-road vehicles, cars and station wagons. , distinctive personality, more passionate.
POLO Sporty is the newest member of the POLO family, inspired by the potential desire for sports. Its cool blackened headlights, 16 inch dynamic aluminum alloy wheels, black and white checkered water tank grille with F 1 racing logo, all-black cool sports interior and many cool equipment show its dynamic personality.
Santana VISTA Zhijun
In 2008, it was listed in June 5438+10. As an innovative work of Santana brand, Santana VISTA Zhijun inherits the lasting, stable and reliable performance and quality of this classic brand, and at the same time injects more elements of the times into the brand connotation of "strength and true friends" with a more dynamic appearance.
Touran new generation
In 2008, it was listed in June 5438+10. From vision to driving experience, the new generation of road safety is refreshing. The new generation of Touran combines the comfort, safety and versatility of MPV, achieving the perfect combination of home, business and leisure, and successfully becoming the first army of multi-functional cars.
Langyi Langyi
Listed in June 2008. With the application of modular development strategy, LaVida broke through the limitation of the platform and used many advanced technologies and equipment such as body control module and tire pressure monitoring system across levels. With its bright and dynamic appearance, bright and comfortable interior, virtual 6-disc CD/MP3 player and other rich and convenient humanized entertainment equipment, as well as the legendary scientific and technological quality, safety technology and handling performance of German cars, LaVida has quickly become a new generation of benchmark products in the A-class automobile market.
Tiguan
20 10 will be listed in March. As the first SUV model of Shanghai Volkswagen, Tiguan, regardless of appearance temperament, vehicle technology, power system and safety configuration, shows the atmosphere outside the pattern everywhere and pursues the ultimate perfection. It is unique in handling, comfort and safety, and has many high-tech configurations of luxury car class, which makes Tiguan surpass the handling of SUV off-road function and the comfort like a car, thus setting a new benchmark for "smart city SUV".
From the day the enterprise was established, Shanghai Volkswagen set out to establish an after-sales service network system, allowing users to enjoy comprehensive, fast and convenient quality services. After years of development and improvement, the total number of "four-in-one" dealers and special maintenance stations of Shanghai Volkswagen has reached 600, with Sanya in the south, Mohe in the north, Jiamusi in the east and Kashgar in the west, forming the most widely distributed and intensive automobile marketing and after-sales service network. In 2005, Shanghai Volkswagen launched the first service brand integrating marketing and after-sales service in China-"TechCare Volkswagen Care", which covers marketing, after-sales service, auto finance, used car replacement, accessories and owners' clubs, and provides full-process services for buying, using and changing cars.
Shanghai Volkswagen's active care service has been unanimously affirmed by users and the industry. In recent years, the company has won a series of awards, such as "China Volkswagen thinks that automobile manufacturers have the best after-sales service", "Best Service Word of Mouth Award", "Consumer's Most Satisfied Service Brand" and "Five-star Customer Service Center".
Skoda brand
The introduction of Skoda brand is an important step of Shanghai Volkswagen's multi-brand strategy, which bears the expectation of Shanghai Volkswagen's diversified development. With the launch of Superb Haorui, the third model, the Skoda brand of Shanghai Volkswagen also completed the product structure of Superb, Octavia and fabia in 2009, achieving comprehensive coverage of A0, A and B-class car markets.
Octavia New Ming Rui
20 10 will be listed in April. The new Ming Rui model incorporates more dynamic and powerful new elements, with four displacements of 1.6L, 1.4TSI, 1.8TSI and 2.0L, matching five-speed manual transmission, Tiptronic six-speed automatic manual transmission and seven-speed DSG powershift transmission, thus forming a comprehensive coverage of the high-end A-class car market. Based on a good market foundation and overall improved product quality, this brand-new strength car with strong appearance and upgraded texture is perfect, and its market appeal among the target population is further enhanced.
Fabia Jing Rui
In 2008, it was listed in 65438+February. Powerful three-dimensional cutting lines, unique flat top design and unique two-color body make fabia's sharp and tough appearance stand out from the crowd. Fabia Jing Rui has the best head space and knee space in its class. At the same time, in terms of product configuration, leading configurations such as pneumatic boneless wiper, cruise control and navigation preparation appeared on A0-class cars for the first time, and their high cost performance, high-tech content and high quality brought the strongest impact to the domestic A0-class high-end car market.
Exquisite Hao Rui
Gaochao Haorui is a brand-new flagship model of Skoda brand, which was launched in August 2009. The superb Haorui vehicle is luxurious and elegant, and it also has outstanding performance in terms of driving space, handling, safety and humanized equipment. In particular, its world-first "TwinDoor" design has brought the wisdom of automobile space design to the extreme. Relying on this ingenious and innovative design, the trunk of the new generation Superb Haorui can be opened in two stages, providing a convenient and large space unique to the hatchback.
Adhering to the concept of service first, Shanghai Volkswagen started the construction of Skoda dealer network in March 2006. After strict examination and screening, by the end of 2009, 235 sales and service outlets had been established, covering most parts of the country. Shanghai Volkswagen Skoda introduced the international leading after-sales service concept "human touch", and launched more humanized and personalized sincere care service on the basis of considering the higher demand of domestic consumers.
The seamless link between sales and service of Shanghai Volkswagen Skoda has become a highlight in the field of domestic automobile service. In the report "2009 China Automobile Sales Satisfaction Index" released by Lian Xin, an independent third-party research organization, Shanghai Volkswagen Skoda stood out and won the championship in one fell swoop.
people-oriented
Talent is the foundation of the company's long-term development, and human resources are the key to supporting the company's stable growth. Shanghai Volkswagen attaches great importance to employee development, and has established a complete and comprehensive employee development system based on training, assessment and motivation, so as to fully mobilize the enthusiasm and creativity of all employees and continuously improve employee satisfaction.
Shanghai Volkswagen's corporate culture of "pursuing Excellence and striving for the first place" permeates all aspects such as work, process and talent development, creating a good atmosphere for employees to learn, innovate and actively participate, making the company a veritable learning enterprise. Diversified development greatly encourages employees to focus on their posts, constantly improve their professional ability, strengthen the construction of high-skilled talents, and provide continuous talent support for the company's sustainable development. Over the past few years, Shanghai Volkswagen has trained more than 300 experts and professional senior technicians.
Shanghai Volkswagen always upholds the concept of respecting every employee. Shanghai Volkswagen always develops together with all employees and rewards their contributions to the enterprise. Shanghai Volkswagen has a scientific and systematic employee training system, diversified employee development channels and a harmonious working environment, which has formed a multi-faceted talent incentive mechanism and achieved high employee commitment and talent attraction. He was awarded the Best Employer for College Students in China in 2005, the Best Employer Award in 2006, the Best Employer for Foreign-funded Enterprises in China in 2007 and 2065438+.
Responsible corporate citizenship
Shanghai Volkswagen promises to do its utmost to reduce the environmental impact of products and services based on science and technology while providing first-class products to the society. Shanghai Volkswagen took the lead in obtaining ISO 1400 1 environmental system certification in domestic automobile industry in 1997, and passed the system audit again in 2006. Shanghai Volkswagen extended the environmental protection of its products to all aspects, such as closed evaporation, electromagnetic interference, and odor emission inside the car, thus becoming the first enterprise in China to fully realize green products.
The goal of Shanghai Volkswagen's sustainable development is to achieve the best combination of enterprise environmental management, product environmental performance and market environmental requirements. Since the establishment of the factory, Shanghai Volkswagen has taken environmental protection as the basic policy, followed the 22 environmental protection standards formulated by Audi ag in the world, combined with the characteristics of its own products and production processes, and worked closely with partners including suppliers and distributors to explore and summarize the effective "green code of conduct" suitable for itself. The standard covers the general principles of minimizing industrial land, prohibiting the use of substances harmful to health, noise control, water resources circulation, energy conservation, waste management and so on. And the environmental protection control of special technologies and processes in automobile production, involving many details such as emission control of harmful substances and use control of specific components. Through the implementation of environmental protection standards, Shanghai Volkswagen has effectively realized "green production" that develops harmoniously with the environment and achieved a win-win situation of economy and ecology. In 2003, Shanghai Volkswagen No.3 Factory was awarded the "National Top 100 Environmental Protection Project" by the State Environmental Protection Administration. In 2006, Shanghai Volkswagen won the honor of "caring and environmental protection enterprise" again.
Shanghai Volkswagen pays attention to the research and development of new energy, alternative fuel technology and new technology to further improve the low emission level of products. Shanghai Volkswagen actively implements the "powertrain strategy". By 20 10, the fuel consumption level of vehicles will be reduced by about 20% compared with the current limit standard through the application of cutting-edge technologies such as TSI and DSG. Due to forward-looking research and development, Passat, a hydrogen fuel cell vehicle with low energy consumption and zero emissions, was exhibited and operated in Beijing as an environmentally-friendly vehicle during the 2008 Olympic Games, and was selected as the guide vehicle for the marathon. LPG (liquefied petroleum gas) and CNG (compressed natural gas) have been mass-produced.
In the process of development, Shanghai Volkswagen has always participated in social affairs with the concept of repaying society and benefiting society. Over the past 20 years, Shanghai Volkswagen has donated about 398 million yuan, involving science, education, culture, health and various social welfare undertakings.
The automobile market in China is becoming more and more prosperous, and the competition is becoming more and more fierce. Shanghai Volkswagen, with its glorious history and future dreams, is prepared for danger in times of peace in the face of the opportunity of upgrading the new industrial structure. With faster speed, higher efficiency and stronger measures, it is confident to take "pursuing Excellence" as its own responsibility and strive for the first place!