1, with independent legal personality. The particularity of franchise chain operation determines that the franchisor must be an enterprise legal person with certain economic strength and considerable organizational management ability.
2, with registered trademarks, trade names, products, patents and unique management skills or proprietary technology, and have a good business performance for more than one year. Franchise chain operation is the reuse of intangible assets such as brands and management experience, so franchisees must have valuable reusable registered trademarks, trade names, products, patents and unique and teachable management techniques or know-how.
3. Have certain business resources. Business resources refer to the basic conditions that franchisees must have to engage in franchise chain operation in this industry. Necessary funds, talents, training bases, distribution centers, production or purchase channels, advertising media, etc.
4. Ability to provide long-term business guidance and services for franchisees. The franchisor's business guidance and service to the franchisee runs through the whole process of franchise chain operation. The franchisor's guiding service ability is mainly manifested in staffing, base construction and training, and the establishment of service and supervision system.