Course details:
I. Training background
Marketing is the main artery of enterprises. How to integrate various resources through appropriate ways and means? How to formulate a correct and effective overall marketing strategy? How to deal with the great changes in the market environment? How to develop channels and control terminals? How to quickly respond to customer needs? Turning it into direct economic benefits is the most serious problem that every enterprise faces.
Starting from the practice, new trends and new ideas of marketing, this course is based on improving the marketing management process, improving the comprehensive marketing operation ability and enhancing the overall competitiveness of enterprises, thus giving your enterprise the golden key to marketing operation.
Second, the training content
(A) strategic marketing and marketing innovation
Market structure and competitor analysis; The connotation of strategic marketing; Strategic marketing and decision-making; Traditional sources of competitive advantage; Strategic marketing planning;
Theoretical structure of marketing management; Innovation of business philosophy; Marketing transformation; Marketing strategy selection;
Establish a modern marketing concept as the core; New marketing; Management innovation; Marketing innovation;
(b) Key account sales strategy and customer relationship management
Major customer demand analysis; Correctly divide the role of major customers in procurement; Innovation of marketing methods for key customers; Analysis of purchasing behavior of major customers; Competitive strategy; Eight weapons to improve sales performance;
The concept of customer relationship management; The content of customer relationship management; Key points of customer relationship management; Guarantee of customer relationship management;
The definition of quality customer service; Service classification; Five elements to measure customer service; Seven standards of programming surface; Ten points of developing customer relationship: steps of quality customer management;
(3) Efficient marketing and sales management
Competition-oriented market division and management
How to organize and manage marketing activities
Training and management of marketing team
Construction and management of marketing channels
Third, the speaker
Zhuang Zhimin, Haier marketing executive and research expert, China enterprise marketing expert. Engaged in marketing 10 years, engaged in front-line marketing for a long time. He used to be the head of marketing planning in many famous large enterprise groups such as Haier Group. Have practical experience in product sales, market research, product promotion, activity planning, product planning, marketing training and so on. Invited to provide marketing consultation, training and diagnosis for nearly 100 enterprises such as Motorola, Shanghai GM, Robust, China Life, Thomson Electronics, Beijing Foton Motor and zhengzhou yutong Bus; He has been invited to teach marketing courses for many famous universities such as School of Management of Xi Jiaotong University, Beijing Institute of Technology and Shandong University. And served as a senior marketing consultant for more than ten consulting companies.
Fourth, training objectives.
1, chairman, general manager, marketing director and vice president of marketing.
2. Branch managers and regional managers; Brand director, marketing director and sales manager
Verb (abbreviation for verb) Schedule and report place.
65438+1October 27th to 65438+1October 30th Location: Jinan.
65438+1October 30th to165438+1October 2nd Location: Chongqing.
Check-in place: according to the check-in receipt sent back by each unit, the conference group will notify the check-in place, bus route and matters needing attention by fax one week before the start of each month.
The cost and registration method of intransitive verbs
1. Fees: Participants are required to pay tuition fees in 980 yuan. If the accommodation and conference group needs to make unified arrangements, the expenses shall be borne by itself.
Lecturer introduction:
Zhuang Zhimin
Zhuang Zhimin, Haier marketing executive and research expert, China enterprise marketing expert. Engaged in marketing 10 years, engaged in front-line marketing for a long time. He used to be the head of marketing planning in many famous large enterprise groups such as Haier Group. Have practical experience in product sales, market research, product promotion, activity planning, product planning, marketing training and so on. Invited to provide marketing consultation, training and diagnosis for nearly 100 enterprises such as Motorola, Shanghai GM, Robust, China Life, Thomson Electronics, Beijing Foton Motor and zhengzhou yutong Bus; He has been invited to teach marketing courses for many famous universities such as School of Management of Xi Jiaotong University, Beijing Institute of Technology and Shandong University. And served as a senior marketing consultant for more than ten consulting companies.