Objective: Through drug price and advertising training, students can understand the formation mechanism of drug price, including the influence of market supply and demand, policy provisions, production cost, profit rate and other factors, so as to better understand and interpret drug price.

2. Significance: Drug price and advertising training can make students understand the laws and ethics of drug advertising, including the requirements of authenticity, compliance and fairness of advertising, thus ensuring the legitimacy and reliability of drug advertising and protecting the rights and interests of consumers.