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How to write the title of the press release about news writing training?
Sometimes it is necessary to write a press release after an activity. Then at this time, we need to know how to write an event press release and some related requirements, so as to write a high-quality event press release. An event press release, if understood literally, is a press release about an event. For the writing of event press releases, it is necessary to describe events that meet the characteristics of news. So, how to write the event press release? Let's follow Bian Xiao to understand the writing steps of the event press release.

Here, taking "New Office Building Rental in Wujiaochang Business Circle, Yangpu District-Tongji Du Jing Launches a Series of Activities" as an example, the writing steps of the event press release are explained.

Writing steps of event press release

I. Title

Writing a press release naturally starts with a title, which can be divided into eyebrow title (also called leading title and shoulder title), title (also called theme and motif) and subtitle (also called auxiliary title and subtitle). Of course, many news statements use multi-line titles (including several titles), just like our event press releases, we can use single-line titles.

"New Office Building Rental in Wujiaochang Business District, Yangpu District-Tongji Du Jing Launches a Series of Activities"

II. Introduction

Introduction is the first paragraph or sentence in a press release, which consists of the freshest and most important facts or incisive arguments in the press release. Only a good beginning will attract readers to continue reading. The writing of the lead is generally divided into: narrative, questioning and quotation.

"You don't manage money, money ignores you", a seemingly simple sentence, actually reveals that people should take the initiative to manage money. Li Ka-shing, the "God of Chinese businessmen", said that before the age of 20, it was very difficult to make money with both hands. After the age of 30, the importance of investment and financial management has gradually increased. It is not important to make money in middle age, but how to manage money is more important. Learn to manage money actively, which is also the financial management concept that Tongji Du Jing wants to share with you.

Third, the main body

The theme is the main part of the press release and the core of the press release. First of all, we should undertake the lead, explain the theme revealed by the lead (or answer the questions raised in the lead), and then describe and expand the news facts in detail. When writing the text, we should pay attention to: prominent theme, substantial content, rigorous structure and distinct levels.

In the main part, we should pay attention to the characteristics of news: the content is true and accurate, the content is fresh and valuable, the timeliness is strong, and it is concise.

On the afternoon of June 6th, Tongji Du Jing and China Agricultural Bank held "Rational Luxury of Life in Cai Jing"-2065438+04 Private Finance &; Luxury sales ended successfully in Du Jing Reception Center, Tongji.

At two o'clock in the afternoon, the lecture started at Tongji University Du Jing Reception Center on time. More than 80 clients from design, education, training and cultural enterprises from China Agricultural Bank and Tongji University, Du Jing attended the lecture on financial management. First of all, the financial advisor of ABC gave a lecture on investment and financial management to the guests present, analyzed the current investment forms, introduced professional financial management knowledge to everyone, and conveyed the scientific financial management concept. It also emphasizes the need for forward-looking vision in investment and financial management. As a representative of the office building in Yangpu District, the investment in 5A office building in Tongji Du Jing is a good example. Tongji Crystal, located in Wujiaochang business district, meets the enterprise's pursuit of space personalization and functional diversification with its high added-value location value and 5A-A comfortable configuration. It has become a classic business card for office rental in Wujiaochang, and its value advantage is self-evident.

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Four. conclusion

The last sentence or paragraph in the press release is used to clarify the significance of the facts stated in the news, deepen readers' understanding and feelings about the press release, and thus get more enlightenment from it. The way of ending in a press release can be divided into summary, comment and hope. Of course, some press releases don't end deliberately, because the end is actually.

After the activity, the property consultant led the intended guests to visit the Tongji Dujing Yangpu Office Building 18 floor model room, so that the guests could personally feel the business office atmosphere brought by Tongji Du Jing's integration with international business quality and building a low-carbon, ecological and 5A-level high-end business office building in Yangpu District. The guests and members spoke highly of Du Jingyangpu office building of Tongji University. They all said that they had a full day, learned the knowledge of financial management, and had a certain understanding of Tongji Du Jing real estate.