For a website that needs long-term efforts to optimize, the choice of keywords should be as rigorous as possible. Generally speaking, the way is to "cast a net in an all-round way and focus on fishing": collect it through different channels and ways first. When collecting, cover the user's search habits as much as possible to avoid omissions; After that, it will be screened according to relevance, competition and popularity. Let's share the operation method below.
Keyword set:
1, Lenovo expands by core words. The method is: according to the intuitive impression or personal experience, add modifiers such as brand, region, industry and characteristics before and after the core words. If the core product is a mobile phone case, the modifiers that can be added are: ① By brand: Apple phone case, Iphone phone case, Samsung phone case. . . ② By region: Shenzhen mobile phone case, Guangdong mobile phone case manufacturer and Dongguan mobile phone case manufacturer. . . ③ According to material or style: rubber mobile phone case, frosted mobile phone case, cowhide mobile phone case and women's mobile phone case. . . ④ According to product features: wear-resistant mobile phone case, cheap mobile phone case, high-grade mobile phone case, etc. This kind of words based on intuitive impression often conform to the search habits of ordinary people, so the search volume is large. But it is also easy to miss some important words-don't worry, other methods will make up for those missed words.
2, refer to competitors' websites to choose words-especially the websites with the top keywords, we must focus on analysis and research. After opening the competitor's website, right-click the blank part and click "View page source code". It is of great reference value for us to study the keyword layout of each page of our competitors' websites.
3. Use collection tools. Commonly used keyword collection tools include: Baidu Index, keyword planner in baidu promotion account, keyword mining in webmaster tools, etc. You can search their usage on the Internet. In addition, the recommendation function of search engines can also be used as an important reference for collecting keywords. For example, Baidu's automatic drop-down box and the "related search" at the bottom of the webpage.
Keyword screening:
Deciding whether a keyword is selected is mainly considered from three aspects: relevance, search volume and competition.
1, Relevance: How relevant is this word to our website and our business?
The higher the relevance of keywords, the greater the value. For example, a website that makes women's clothes, women's clothes, blouses, dresses and short skirts are all related keywords, but men's clothes are not the right words. I usually divide the degree of correlation from low to high into five grades (1~5).
2. Search volume: How many users have searched this word and how many visitors can it bring us?
The more searchers a word has, the more potential visitors it can bring to our website. The query of search volume can be obtained through Baidu index or "keyword planner" tool in Baidu bidding background, and Google can be obtained through AdWords tool in bidding background. I suggest you use the bidding background of various search engines. Many tools, including keyword query tools, are free to use.
3. Competition: How competitive is this word and how hard do we need to make it rank high?
Baidu can only display 10 natural search results on each page. The competition of many buzzwords is very fierce, so when choosing words, we should not only look at the search volume, but also consider the degree of competition and do what we can to achieve the ideal goal. I usually use two methods to estimate the degree of competition of a word: 1 is the number of related pages obtained by searching for this word; 2 is the weight of the top ranked pages.