Sell-in is the translation of sell-out in marketing, that is, selling goods in the warehouse of middlemen.
The retail target (sold out) is the quantity consumed by the final consumer.
How to Transform Gender Roles in Marketing
Is this product mainly for women or men when it is sold?
Marketing majors train senior business administration professionals with knowledge and ability in management, economy, law and marketing, who can engage in marketing and management, teaching and scientific research in enterprises, institutions and departments.
Students in this major mainly study the basic theories and knowledge of marketing and business administration, receive training in marketing methods and skills, and have the basic ability to analyze and solve marketing problems.
Graduates should have the following knowledge and abilities.
1. Master the basic theories and knowledge of management, economics and modern marketing.
2. Master the qualitative and quantitative analysis methods of marketing.
3. Strong language and writing skills, interpersonal communication skills and basic ability to analyze and solve practical marketing problems. 4. Be familiar with Chinese marketing principles, policies and regulations, and understand international marketing practices and rules.
5. Understand the theoretical frontier and development trend of this discipline.
6. Master the basic methods of literature retrieval and information query, and have certain scientific research and practical work ability.
Marketing expertise? The things in the book can't be said to be useless, but give you a theoretical system and a way of thinking, which can really guide you when it comes to practice. Therefore, read more books at school. I suggest you read more knowledge outside the marketing major, such as statistical analysis, such as industry white papers ... practice more after work to see how what you have learned can be applied to practice.
The professional skills of marketing mainly include market research and forecasting ability, marketing planning ability, commodity promotion and business negotiation ability and basic management ability. Students can independently engage in market research activities, creatively organize and participate in product planning, advertising planning, brand planning and other planning activities, skillfully use negotiation strategies and skills for personnel sales, and effectively manage middlemen, sales teams and customer management.
One: In the field of marketing, we should master three abilities: the ability to cooperate with people, the ability to work with tools and professional skills.
Two: specifically:
1. Communication and expression ability: I can get along with people better, improve work efficiency and express my views clearly, because I will face "project cooperation, project management, proposal submission, publicity and training" in the future, and it is very troublesome not to communicate the main points and make them clear.
2. Office software commonly used in market work, such as excel, ppt, word, etc. , is indispensable for making plans and timetables.
3. Insight into market analysis: learn to analyze a market, master a method skillfully, gain insight into market problems, and use some methods and tools to propose solutions.
4, to understand consumption: the market is a person, if you don't understand consumption, you can't do market work. Understanding consumption is not only the characteristics of consumers, but also the consumption cognition and purchase mode.
5. Understand the methods and means of marketing: marketing itself is nothing, but job responsibilities are generally divided into two general directions: communication and sales. You have to position yourself, that is, do that, and then focus on learning the means and skills in this area.
Seeking the Specialty Setup of Introduction to Marketing and the Specialty Setup of Marketing in Kunming University of Science and Technology
Training objectives: This major aims to train high-level compound professionals with basic marketing theories and skills and abilities in market operation, who can engage in market development, marketing planning and management for enterprises, institutions and other social organizations.
Business scope: Students can acquire the following knowledge and abilities during their school days: 1, and master the basic theories of marketing and related theories of economics, management and psychology; 2. Master the scientific methods of market research and forecast; 3. Have strong social skills and skills.
Communication skills; 4, master the basic skills and practical ability of market development and market planning; 5. Have strong marketing management ability.
Marketing professional courses
microeconomics
Macroeconomics
manage
organization behaviour
Advanced Mathematics B( 1)
Advanced Mathematics B(2)
linear algebra
Situation and policy (1)
Situation and Policy (2)
Ideological and moral cultivation and legal basis
Outline of modern Chinese history
University computer basis
Basic operation of university computer
Programming language (VFP language)
computer programming language
Sports (1)
Sports (2)
Comprehensive reading (1)
Listening and fast reading (1)
Oral English and Writing (1)
Comprehensive reading (2)
Listening and Fast Reading (2)
Oral English and Writing (2)
operational research
accountancy
Marketing a
International Business Law
financial management
finance
customer praxiology
Statistical data b
Probability theory and mathematical statistics b
Introduction to physics
Basic principles of Marxism
Brief introduction of Mao dengsan
Brief introduction of Mao dengsan
Sports (3)
Sports (4)
Comprehensive Course of College English (4)
Comprehensive Course of College English (4)
College English Listening and Speaking Course (4)
College English Listening and Speaking Course (4)
Supply chain management
Market research and forecast
English listening and speaking (business English)
Omnibus market
Management information system (bilingual)
Human resource managementa
econometrics
Computer network technology and its application
economic law
managerial economics
Principles of Marxist political economy
data structure
Data processing and database
Management psychology
public relations
Situational English
Popular science English
Introduction to communication
Information economics
Advertising and advertising design
Business psychology
International market sales
E-commerce/e-commerce
Marketing business negotiation
Telecommunication organization management
project management
Specialty English
Contemporary world economy and politics
Marketing case analysis
International trade and international finance
Electronic commerce law
Post and telecommunications marketing
Internet marketing
Chain management
Graduation design
Terms about marketing. Market portfolio
Is the major of marketing hot now? With the development of society, the undergraduate major in marketing is not very hot now, but the graduate students majoring in marketing are very popular. In addition, some sub-majors under the marketing major are also very hot now, such as exhibition marketing, marketing planning, automobile marketing and real estate marketing, which are still very hot in the market!
What is the definition of "standard" in marketing? The standard product is the product that reaches the standard according to the standard test, and it is the simplest mold.
The authority of purchasing standard products is "the standard service office of the National Bureau of Standards or the local quality supervision department"
Non-standard products are non-standard and are not manufactured according to standards.
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