Shang Yang, 1959, a native of Hangzhou, Zhejiang Province, was originally from Nanyang, Henan Province. He is a famous enterprise management consultant in China. When I was a child, I went to Ruian, Wenzhou with my mother and spent my adolescence in Xianyan, a famous temple in the south of the Yangtze River. I used to be a primary school teacher, a mechanic and electrical factory technician, joined the army, retired from military medical school, engaged in pharmacy and blood station management, and studied pharmacy, Chinese, business management and other majors during my work. He won the National Science and Technology Silver Award and eight patents, and became a member of the China Inventors Association, so he was admitted as a graduate student of industrial design by Le-Avery University. After returning to China, he engaged in pharmaceutical business and founded an enterprise integrating science, industry and trade. After graduating from Tongji University with an MBA, he worked as a senior professional manager in many well-known enterprises, and began to engage in enterprise management and marketing consulting in 2000.

He is currently the chairman of Hangzhou Shangyang Enterprise Management Consulting Company, a researcher at the Innovation and Development Research Center of Zhejiang University, an EMBA from Shanghai Jiaotong University and an MBA from Zhejiang University of Technology, and an independent director of several listed companies. He has won the honorary titles of the 3rd China Outstanding Marketer Jinding Award, China Top Ten Enterprise Trainers, China Top Ten Marketing Planning Experts, the 1st WBSA (World Business Planner) Planning Achievement Award, China Actual Marketing Case Award, China Enterprise Planning Case Silver Award, and China Productivity Society Planning Expert Committee Expert. Focusing on the research and practice of enterprise strategy, enterprise management, marketing, brand building, distribution channels and product innovation, we have done fruitful consulting services for Wahaha, Wuhan Jianmin, COFCO, Jin Jue Real Estate, Wolong Technology, Zhujiang Beer, Chaoyang Tire, Nanjie Village and other enterprises. His main works and monographs include: Business Theory-Competitive Methods of Contemporary Enterprises, Wahaha Password-Ways, Methods and Skills of Chinese Management, Effective Management and Innovation of Sales Channels, Terminal Operation Management Manual, Top Nine Exercises for People to Enhance Employees' Executive Motivation, Binary Triangle Control System, Three Points of Marketing Innovation and Three Points of Marketing Innovation.