According to the market demand, the process of organizing the production of products and providing products to customers in need through sales means is marketing, which is the traditional marketing concept. Plus the word network, network marketing is actually the process of selling products to target customers online. Marketing includes many aspects, and publicity is an important part of marketing. The profit of a website does not exceed two parts. One is selling products, the other is selling services, and the other is selling traffic. There are also many websites that benefit from advertising clicks through traffic. If the flow is not carefully divided, it can also be included in the category of products. Because, no matter what website needs traffic, it's just that the target users are different and the conversion rate is high or low.
Although marketing is only a simple process of selling products, the content involved is extremely complicated, because the occurrence of consumer buying behavior is not only a need, but also a subjective feeling. This subjective feeling means that consumers have the right to choose to buy goods A or B under the same price and quality of similar products, and the factors that determine consumers' buying behavior are ultimately decided by them. However, external factors may also market consumers' buying behavior, such as a large number of advertisements for product A, and consumers' friends have bought product A, etc. Then, with these factors, consumers are likely to buy product A. ..
The above example is very common in our life. In addition, the marketing process is subdivided into multiple links, including target market selection, market positioning, market demand, user satisfaction, competition of similar products, market segmentation and so on. In the process of website management, webmasters also need to plan website promotion, including finding target customers and competitor websites, and providing users with what means to attract them to visit websites and make purchases, thus generating value. At present, Beijing computer training found that there is no systematic teaching material about website promotion and planning, but marketing has been developed for hundreds of years, and the relevant teaching materials and contents are perfect. "Use your intelligence to our advantage!" This is also a major feature of network operation, that is, using various resources for integration.