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How does a newly established education and training institution recruit students quickly?
I think there are two main directions for enrollment. One is publicity and enrollment. The other is referral. For our school, the source of recommendation is more important, accounting for at least 60%.

1. Serving parents well is our top priority. Parents think that if the school is good, the teachers are professional enough and the service is good, it is possible to introduce the school to friends around them. There are also some preferential activities that can be done to fight for the group. If necessary, parents will be very willing to publicize and introduce.

2. Then it is good to let people around you, even friends passing by, or schools far away know by increasing publicity. There are many ways of publicity, such as distributing leaflets, posting advertisements, and trying to win the number of consultants through the form of audition classes.

To introduce and publicize, we can consider using WeChat applet, such as the small art spelling class used in our campus, which is a free spelling class applet. The above is for group activities only. After setting the course discount, several people join the group together. In most cases, there are parents. It will be pushed directly to WeChat at that time. If parents are interested in the courses they see, they will naturally open small programs and introduce them to friends around them to join the group. It's good to do publicity and recruit students. You can try.

3. The location of campus will also affect students. Consider grade, number of people, residents' preferences, etc. In the residential area around the campus, choose a place that fits your campus positioning.

4. The course price setting should also be reasonable. You can see how the course fees in other schools are, and whether parents can accept this price, neither too high nor too low, which requires the principal to think carefully.