Question 2: What are the three sentences about marketing that the teacher told him? Is this it?
The first sentence: Don't mistake tactics for strategy.
The second sentence: no investigation, no right to speak.
The third sentence: if you don't know tactics, you can't talk lightly about strategy.
Question 3: What is a lecturer's agent? The emergence of lecturer brokers has made lecturers develop rapidly. Instructor brokerage is a key factor for instructors to achieve their personal goals, and it is also a new trend of social development. With the passage of time and the continuous development of society, the development of lecturer association has not changed much, and it will become more and more professional, professional and brand-oriented.
Instructor brokerage concept
The new economic environment has accelerated the rapid development of China's training industry, and also spawned a new trend of training industry development-lecturer brokerage. The appearance of lecturer brokerage will definitely change the existing training industry and bring a brand-new concept to the existing training industry. In view of the demand for training lecturers in China under the current training environment, lecturer brokers have changed the original training industry model to provide all-round, systematic and high-quality services for lecturers; From the lecturer's personal point of view, establish his own personal brand awareness for him.
The role of lecturer's agent
The role of the lecturer broker is by no means a simple intermediary, and it does not facilitate the transaction between the lecturer and the training company or between the lecturer and the direct customer through the lecturer broker. However, through the professional team of the lecturer's agent, the tasks that the lecturer can't accomplish by himself can be completed. The basic function of an excellent lecturer's agent is to avoid the mutual offset of the lecturers' personal strength, and to seek the maximization of strength and the constant amplification effect. Yizhou lecturer's agent effectively exerts and utilizes its human resources and various resources, serves lecturers in the most comprehensive way, and strives to help outstanding trainers establish their personal brands and create a win-win situation.
Resource integration
Instructor brokerage is the basic content of the modernization development of training industry. The appearance of lecturer brokerage can greatly change the current situation of lecturers, but it must be implemented by a professional brokerage company. Similarly, if there is no lecturer agent, it is difficult to establish a virtuous circle development system between lecturers and customers, and between lecturers and training companies. Yizhou lecturer's agent makes a professional marketing model by understanding the lecturer's personal teaching style, teaching methods, teaching experience and research fields. , and promote lecturers in all directions with the purpose of "personal brand".
Convergence of power
Lecturer's agent cooperates with experienced lecturers who want to improve their personal popularity, and completes the personal brand effect of lecturers through the meticulous service of professional teams, which is the performance of lecturer's agent concentration. Expressed by a simple mathematical formula, it is 1+ 1=2. This effect of "summation" can change the current deadlock state and the constrained state of lecturers.
power amplification
Compared with the effect of "addition and summation" of power convergence, good lecturer agents and lecturers can also play a "multiplication" effect. Aristotle, a famous ancient Greek scholar, once put forward such an interesting proposition: "The whole is greater than the sum of its parts." Both sides can amplify or multiply the gathered power. Power amplification is generated on the basis of power convergence, but it is not simple 1+ 1=2, but more 1+ 1 >: 2.
The role of communication between lecturers and lecturers' agents
From the lecturer's personal point of view, the reason why the lecturer joins one or more training companies and invests a certain amount of time and energy in them is to get some benefits or returns from them to meet personal needs.
The reason why the lecturer's agent is willing to invest in the lecturer is that he hopes to establish the lecturer's personal brand for the lecturer through the joint efforts of the lecturer and the lecturer's agent, so as to achieve a win-win goal.
From the lecturer's personal standpoint, it is usually required that the income or reward from the service is greater than his input. From the point of view of the lecturer's agent, the cost required to take away from the lecturer is greater than the cost invested for the lecturer. It is necessary to rely on the interaction of two engines to make the overall strength of both sides greater than the simple sum of individual strengths.
In this way, the relationship between the lecturer and the lecturer's agent can be said to be based on a complementary and equal exchange. Form a mutually satisfactory relationship.
It is in this sense that lecturers and lecturers can cooperate well and achieve the goal of real win-win for both sides.
The purpose of the lecturer's agent
The emergence of lecturer brokers has made lecturers develop rapidly. Instructor brokerage is a key factor for instructors to achieve their personal goals, and it is also a new trend of social development. With the passage of time and the continuous development of society, the development of lecturer association has not changed much, and it will become more and more professional, professional and brand-oriented.
Set strategic goals for lecturers.
With the development of China's training industry, the training objects are becoming more and more complex, the training courses are constantly changing, the lecturers and training courses are closer, the training involves more and more complicated factors, and the competition among lecturers is becoming more and more fierce. Can the instructor formulate and implement the correct strategy? > & gt
Question 4: Definition of sales strategy. 15 I. Customer development strategy
This module helps enterprises understand how to find potential customers and establish contact with them as soon as possible.
:
1. Learn the five most effective ways to reach new customers.
2, know in each way, with what kind of way and language to quickly stimulate customer interest, and master the relevant skills.
3, can use 5- 10 to ask questions, quickly understand customer needs and judge customer value.
4, master more than five kinds of skills to establish contact with customers.
Overview of training content:
1, analysis of customers' buying habits
2. Common strategies for approaching customers
3. How to stimulate customers' interest
4. Customer survey skills
5, customer value analysis method
6. How to establish contact with customers
Second, the customer entry strategy
This module helps salespeople to enter customer organizations and become shortlisted suppliers after confirming customer needs.
:
1. Understand the position of decision chain in different stages of customer procurement.
2. Know the four key stages of the entry strategy.
3. Know how to realize the four-stage entry strategy with the help of company resources.
4. Be able to carry out successful strategic design under the guidance of lecturers and coaches.
:
1, organize customer purchase process and feature analysis.
2. Analysis of decision chain in different purchasing stages.
3. Four key entry stages and strategies
4. How to implement the entry strategy?
5. Enter strategy design and communication.
Three. Information investigation and analysis
This module helps salespeople understand what customer information needs to be collected in order to formulate effective strategies, and master the methods of collecting this information.
:
1. Know what information to collect.
2. Understand the common purchase motives of customers 10 or above.
2. Understand the evaluation criteria commonly used by customers.
3. Understand the decision chain of several typical customers.
4. Know how to collect customer information through business negotiations and private meetings.
:
1, purchase motivation
2. Evaluation system
3. Decision chain
4. Competitive situation
5, information acquisition strategies and skills
Fourth, the promotion strategy
This module helps salespeople understand how to formulate effective strategies to promote the sales process and win orders.
:
1, the customer decision chain can be comprehensively analyzed by using the decision panorama.
2. Be able to formulate personalized sales strategies for each customer according to customer needs and competitors.
3. Identify several commonly used promotion routes.
4. Learn to make a customer relationship development plan.
5. Learn to formulate multi-level communication strategies.
:
1, decision panorama analysis
2. Develop competitive sales positioning.
3. Determine the promotion route
4. Develop customer relationship development strategy.
5. Develop effective communication strategies.
Five, team cooperation strategy
This module helps salespeople to organize and coordinate team resources from the perspective of a project manager, achieve communication goals and win the support of key people in the decision-making chain.
:
1, to understand the characteristics of organizational communication
2. Understand the value of other team members in communication.
3. Be able to plan the goal of team communication according to the communication strategy.
4. Know how to correctly introduce team partners into customer organizations.
:
1, characteristics of organizing customer communication
2. The importance of team communication
3. The value of different roles in communication
4. How to carry out effective teamwork?
5. How to pave the way for team partners and increase the influence of team partner communication ... >>
Question 5: What does it mean for 5:MLM to be a lecturer? You have completely brainwashed others, and you have many accomplishments.
Question 6: What does the teacher mean by selling point refinement in marketing class? It refers to the benefit appeal points refined by marketers for products or services to attract customers to buy. Interest appeal points are often realized through the related attributes of products or services (these attributes are often dominant and useful to customers, and competitors have not publicized or mentioned them). For example, Haier has an air conditioner that has the function of in addition to formaldehyde, so health has become one of the selling points of this air conditioner.
Question 7: How to be a good sales lecturer? What qualities should you have? I hate those people who have no sales experience at all, and those who have a little experience in front-line sales. Standing on the stage as masters, criticizing other people's behavior is worthless. If you work in a company, I have nothing to say. 1, come out from the reality and share your experience from a front-line perspective. Don't teach the tone of Jiangshan, or no one will pay attention to you. 2, from the perspective of direct profit to explore the point of view: (1 How do you help others to increase sales 2 How do you help others to improve the execution of sales staff 3 How do you mobilize the company's marketing team *** 4 Can you systematically analyze the whole industry and trends 5 How do you identify customers' consumer groups, (What are the characteristics of regional consumer groups? )
Question 8: Marketing teacher: What does marketing depth mean? O(∩_∩)O Thank you. To put it bluntly, it is flexible, diverse, multi-level and multi-way sales.
The distribution of goods pays attention to strategy, and the distribution of goods pays attention to rules. The same tactical method allows different people to adopt different rhythms at different nodes, and the results may be very different.
For a trader in a regional market, he must be familiar with the laws of new product marketing and the logical relationship in the laws to ensure the successful marketing of new products after listing. Deeply grasp the mystery behind third-rate and third-degree marketing, product marketing can be accurate and efficient, and take fewer detours.
Sales promotion = distribution rate * recommendation rate * visit rate * activation rate * promotion rate * customer goodwill
First, the distribution rate.
Distribution pays attention to the distribution rate, that is, the number of terminals that match the product sales, so that the terminals that match the product sales can basically sell the product.
Distribution rate is the sales potential of building products. That is to create a product market atmosphere through the distribution rate and increase the opportunities for products to meet consumers. The fundamental purpose of marketing is to create momentum, and strong marketing will get twice the result with half the effort. Mobile sales need potential energy, and terminal distribution rate determines the relationship between product popularity and potential energy in the market.
Second, the recommendation rate
Recommendation rate, that is, the recommendation quality of the sales terminal. Recommendation rate is the kinetic energy to build products. That is, through the construction of the leader's terminal, give full play to the enthusiasm of its new product recommendation, form a demonstration effect, establish the influence of product consumption and the confidence of other subsequent terminals, and achieve the purpose of promoting the sales of other terminals from point to area. "Leader terminals" refer to those terminals with strong new product recommendation ability, large scale, long operation time and influence on other terminals and consumers.
Therefore, in order to sell new products quickly, we should pursue the recommendation rate as well as the distribution rate. At the initial stage, we should find the leader terminals that can "guide" consumption and "grasp" the price, concentrate resources and rely on the recommendation of these leader terminals to quickly form product sales. Only the efficient combination of potential energy and kinetic energy can form a perfect combination of products.
The new product may sell well because some people are willing to sell it. Solve the problem of will, that is, solve the problem of terminal thrust. The reason why terminals are willing to push new products "hard" is simple: better customer service and higher profits. The board of directors feels valued and has no worries.
A new product basically needs to ensure that the terminal profit is 1.5 times that of the best-selling competing product, so as to fully promote the enthusiasm of the terminal. The terminal profit must not be directly reflected in the product price, otherwise it will be sold at a low price, but in the form of channel promotion and integration.
Third, the access rate.
The access rate lies not only in the frequency of access, but also in the quality and effect of access. It is unproductive work to talk only about quantity but not quality, and it is at manufacturing cost rather than creating value.
The main value of the terminal visit is to clarify the purpose of the visit and what kind of effect should be achieved (for example, the display position of the product has changed from a bad position to a good position, the customer has never approved the product to an approved product, and the customer has changed from just showing the product to starting to promote the product, etc.). ), what kind of problems should be found (the product can't be sold because the consumer group in this store doesn't match the product, or the product sales information is not conveyed in place, or the customer doesn't try to promote our product, and so on. ), and what kind of problems to solve (pre-customer requirements). Help customers build confidence in selling this product through on-site promotion; In the last period, the customer refused to allow the terminal advertising space, but during this period, he agreed to wait.
Terminal visit work must not be a mere formality, only quantity and process, and the result is useless. The guiding process of enterprises is only the standard and steps of work, and the depth and value of the work that business personnel have to do is the work that helps to sell products.
Fourth, the degree of activation
The degree of activation is mainly to create an atmosphere of product marketing, induce consumers and change their acceptance psychology.
The degree of activation comes from four levels: first, product display; Second, the pile head display; Third, the material atmosphere; Fourth, the city is activated.
1, product display:
The advantages and disadvantages of product display are mainly reflected in three aspects. First, the products on display must strengthen the display effect and value of leading core products, such as the tribute edition, five-year edition and eight-year edition of Gu Jing vintage puree, which surpass the 16 and 20-year editions of the same category in both quantity and location; Second, the display number of core stores is generally 3*4 or 3*5 (variety number * product number), and ordinary stores are 3*2 or 3*3. For large-scale display, a larger number of displays or counter displays are guaranteed through independent agreements, and the best display surface is required to be no less than 24 bottles; Third, the display mode, according to the product grade, is displayed on containers or shelves from top to bottom, or in a row, with the highest-priced product in the middle and other products in turn ... >>
Question 9: What does the teacher of Marketing College mean by two semesters? Explain that he personally thinks that marketing can be defined in two ways in theory: one is concept and the other is behavior. The teacher's question can be answered as follows: marketing concept: marketing concept is first defined as marketing concept, which is a human activity related to the market. Marketing is dealing with the market, in order to meet human needs and desires and realize potential exchange. This concept explanation was put forward by philip kotler. Using this concept to understand marketing, we can realize the guiding significance of marketing, that is, to grasp the most fundamental problem-market and carry out research on other issues. Marketing: Marketing is first defined as a marketing method. The same is marketing, but the word marketing and the concept of marketing represent the guiding theory and the guiding principle of behavior layer respectively. The specific operation steps of marketing can be started from 4P and deepened with 4C. The so-called 4P is the product of the product; Channel place; ; Price price; Promote promotion. The so-called 4C is communication; Customer's needs and desires; Costs and expenses; Customer convenience. Theoretically speaking, marketing can have many subjective and appropriate answers to any question. If you answer your teacher with such an answer, he may not agree, but he will definitely think that you are a clear-headed and comprehensive student. Finally, I want to tell you that we are all engaged in marketing study and will all work in the market in the future. Don't complain why others ask such questions before you answer. It's best to come up with a solution to the problem first, because what kind of problems will always appear. No matter how sharp the theoretical questions the teacher asks you in class, they are much milder than the actual problems encountered in market operation. I wish you success in your studies. Please forgive me if I have offended!
Question 10: Introduction of Xie, an online marketing lecturer? The website of simplified Chinese version is persuasive, the author of traditional Chinese version, the lecturer of network marketing performance multiplication, the founder of Niu Yi network technology, and the special expert of Baidu Marketing University. The main customers are Konka Group, New Oriental, Xinhua Education, Foreword Lecture Hall, Ryan Bo Snow Shovel, Leigong Welding Materials, Jiuzheng Tong Ming and other outstanding contributors to marketing website planning. Persuasive elements of 16 website and 10 specification. The only author of online marketing planning works whose copyright is exported to Taiwan Province Province in China.
Website persuasion simplified Chinese version
Website persuasion Chinese traditional version
Video lecture on "Doubling the performance of network marketing".