The first article is about hospital culture and hospital core competitiveness.

Chapter 1 Hospital Culture and Hospital Soft Power Section 1: Re-understanding of Hospital Culture 1. Material culture 1. Hospital logo 2. Products or services. Hospital environment. Technical equipment. Human resources 6. Salary and treatment II. Behavior culture 1. Hospital family behavior II. Behavior of hospital role models III. Hospital staff behavior. Institutional culture 1. Hospital leadership system. Hospital organizational structure. Hospital management system. Spiritual culture 1. Philosophy of hospital management. Hospital values iii. Hospital spirit 4. Hospital ethics.