Current location - Training Enrollment Network - Education and training - How to do a good job in the display of specialty stores?
How to do a good job in the display of specialty stores?
Clothing display technology is a business operation skill that clothing store managers and shop assistants should master skillfully. Reasonable display of commodities can play an important role in displaying commodities, stimulating sales, facilitating purchases, saving space and beautifying the shopping environment. According to statistics, if the store can correctly use the technology of product configuration and display, the sales can be increased by more than 10% on the original basis. 1. Theme display: set the theme display mode of clothing display. Themes should be changed frequently to meet the needs of seasons or special activities. It can make the store create a unique atmosphere, attract customers' attention, and then play a role in promoting goods. 2. Overall display: Show the whole set of goods to customers completely, for example, take the whole set of clothes as a whole and use mannequins to show them completely from head to toe. The overall display form can give customers an overall idea and facilitate their purchase. 3. Orderly display: according to the size of the shelves, determine the values of the length, width and height of the goods, arrange the goods neatly, and highlight the sense of quantity of the goods, thus giving customers a stimulus. Orderly display goods are usually goods that stores want to sell to customers in large quantities, or goods that customers buy frequently due to seasonal factors. 4. Random display: it is a method of randomly stacking goods. It is mainly suitable for displaying special-priced goods, that is, giving customers the impression that "special-priced goods are cheap goods". The display tools used in the random display method are generally round or quadrilateral baskets, and there are also signs indicating special sales. 5. Disc display: In fact, it is a change of orderly display, and it also shows the sense of quantity of goods. Generally, a single model and multiple pieces are stacked in an orderly manner. The bottom of the carton containing the goods is cut into discs, and then piled up in plates, which can speed up the display of clothes to a certain extent and urge customers to buy in batches. 6. Positioning display: It means that once a commodity is displayed in a certain position, it will generally not change. Goods that need to be displayed in a fixed position are usually well-known brand-name goods. Customers buy these goods frequently and in large quantities. In order to facilitate customers, especially old customers, it is necessary to display these goods in a fixed position. 7. Associated display: refers to the complementary display of different kinds of clothing. By taking advantage of the complementarity between commodities, customers can buy one commodity before buying the next. It can diversify the overall display of specialty stores and increase the probability of customers buying goods. Its application principle is that commodities must complement each other, break the differences between various commodities and show the actual needs of consumers. 8. Comparative display: classify the same goods according to different specifications and quantities, and then display them together. Its purpose is to use the price difference between different specifications of goods to stimulate their desire to buy and urge them to make a purchase decision because they are cheap. 9. Classified display: a way of displaying goods to customers according to their quality, performance, characteristics and users. It is convenient for customers to choose and compare different colors, quality and prices. 10. Island display: There is no central display platform at the entrance, middle and bottom of the store, but a booth is specially set up for display. Customers can see the displayed goods from four directions. There are many devices displayed on the island, such as platforms or large net baskets.