Salary of personnel: School personnel include: marketing team, teaching team, administrative staff, management team, etc. Except for the salary fluctuation in the marketing department, other personnel are relatively fixed.
Social security accumulation fund; School welfare, including annual travel, holiday welfare, funds for league building activities, and awards for outstanding employees. In terms of personnel salary, it is basically controlled at 30%-40%. (The class salary is controlled at 30%, and the one-on-one salary is 40%, which belongs to a relatively normal range. )
Operating cost of training school management system: marketing expenses, mainly related to students. Including the salary paid to part-time staff for teaching activities, the cost of promotional materials for activities, the prizes that customers sign up for classes, and the cost of marketing channels. The general market cost is 10% of the organization cost, and the recruitment expenses include the travel expenses of overseas recruitment, recruitment expenses of media such as Zhaopin recruitment and so on.
Depreciation of fixed assets: many schools' calculations are not accurate enough. Fixed assets include tables and chairs, air conditioners, electronic whiteboards and other large items, as well as campus decoration and maintenance costs.