Opening a laundry in a closed community is a very meticulous job and it is also very difficult to operate. Many friends in the laundry industry feel helpless about how to better expand the laundry service in the community, so how should it be implemented?

1. Understand the number of residents, income level, educational level and business environment around the community. The more detailed the basic information, the better, which will have a very important impact on your investment judgment. Generally speaking, it is not appropriate to open a laundry with large investment in low-income residential areas, and the investment direction can only be convenient laundry and low-cost mass laundry. Residents with relatively high income level and a certain educational level have higher requirements for laundry service. In such a residential area, you can invest some money to open a large-scale laundry. 1. UCC International Laundry Dry Cleaner

2. After opening, establish a relatively sound customer file for every customer who enters the store. The contents can include: telephone number, occupation, age, birthday, date of each consumption, family situation and so on. The purpose is to provide better service to customers. Because, in your business process, every customer is a very valuable asset. For example, there are only 2000 households in the community, so your customer resources may be these 2000 households. One less, one less income.

3. For closed communities, some laundry promotion activities are also needed. At the location of the publicity column at the entrance of the community, some information about laundry service is often released, which can play a good reminder effect. For example, if it is out of season, remind you to wash clothes in season. Some promotional discount laundry services will be very attractive to housewives who take a walk after meals.

4. In the course of business, due to your enthusiasm and satisfactory service, there will definitely be some customers outside the community. Then, it was really an unexpected gain (which was actually expected). For these customers, we also need to make some records. How to catch them firmly should be something your boss should consider. Maybe he (she) came by accident or was introduced by others. Anyway, since he (she) has come, he (she) should not let such customers lose easily. You should prepare some laundry vouchers and so on, and give them to him (her) when he (she) sends or picks up clothes to attract the other party to come again. It doesn't matter if you don't come after half a month or a month. Because you have his (her) phone number, so pick up the phone and call one and say hello. Ask if you are satisfied with the laundry service provided last time and if you have any clothes to wash now. If it is inconvenient, you can provide the service of picking up clothes at home. B. how to run a dry cleaner?

To open a dry cleaner, you can choose to join or open your own shop. To join a regular brand dry cleaner and open a shop independently, it is necessary to find out the channels for buying machines and learn excellent dry cleaning technology. Whether you choose to join or open your own shop, you should pay attention to the following aspects.

Before opening a store: first understand the local market.

First of all, you should know something about dry cleaning and washing, and then master some basic laundry skills. Go to the local dry cleaners that have been open for many years and feel the price of laundry. Only by knowing what you know can you win every battle. This is the basic requirement for opening a dry cleaner.

Location: Open a community store.

Food is the most important thing for people, and dry cleaners put community first. Dry cleaners leave the community like fish out of water. So the location of dry cleaners is very important. On the one hand, we should consider the consumption level, on the other hand, we should investigate the residential density of nearby residents, and the two aspects should be combined, because some places have high residential density, but the consumption level is relatively low, which is not a good location.

Technology: Personnel should be trained professionally.

Unlike hotel waiters, dry cleaners can use anyone on the street. Beginners must be trained. In this line of work, they need to have a certain understanding of the fabric of clothes and decide the washing method according to the fabric. Otherwise, they dare not take many jobs that can make money, otherwise it is likely to cause laundry disputes. First of all, we must master the washing technology and ironing technology. Washing techniques include dry cleaning, water washing and stain treatment before washing. Find an employee who works hard or diligently. This is the main link for you to run a dry cleaner. Secondly, the level of ironing is to give customers a sense of understanding, so the ironing staff is also a very important role. Third, the front desk service is to convey the feelings to customers. Enthusiastic and standardized service work should combine professional knowledge to retain customers who come to your store for the second time, and then upgrade simple satisfactory service to value-added service, so as to retain your "source of money".

In addition, as a shopkeeper, you need to know more about this industry. Nowadays, there are more and more clothing fabrics, and new products emerge one after another. In addition, there are various styles, such as similar fabrics, different fabrics, different fabrics and different color combinations. Only by continuous study can the laundry be run well.

Management: Dare to take responsibility.

When collecting clothes, the staff of regular dry cleaners should carefully check the inside and outside of the clothes. If there is a problem, they should inform the customer on the spot and write it on the clothes collection list. If you don't check the clothes carefully, it will easily lead to many unnecessary disputes afterwards, which is an aspect that must be paid attention to in dry cleaning.

Risk: Strong seasonality.

Every industry has risks, and dry cleaning is a highly seasonal industry, which tends to be "warm in winter and cool in summer". People wear thin clothes in summer, and there are not many clothes that need dry cleaning. Many people wash themselves at home. So there are 2-3 months off-season every year. In the off-season, the laundry can only maintain the basic expenses, so you should take corresponding measures to spend them. With the increasingly fierce market competition, some laundry owners began to fight price wars in order to compete for a bigger share. In addition, some irregular small shops and black shops take various measures such as washing instead of dry cleaning to reduce costs and attract customers at low prices, which will also have a certain impact on the formal laundry market.

C. some suggestions for opening a dry cleaner:

1, make fewer mistakes: corporate profits are getting thinner and thinner. Although they can never stop improving, enterprises should find new goals to achieve them. Before you meet new challenges, you should strive for perfection in your current job. The bigger the better, but don't mistakenly think that the bigger will always be true.

2. Pay close attention to your business: Is your store in your area? Or do you think so? When you talk about your career, you can say with a clear conscience that you did your best? What needs to be improved? What are your weaknesses? What measures do you need to take to improve efficiency? What kind of service are your customers looking for, and your store doesn't provide this kind of service? Asking such questions in business will help to improve your business.

3. Keep looking for new customers: Prosperous business often masks future problems. In the case of sufficient business, most enterprises ignore the identification and training of future customers. Many dry cleaners were caught off guard by the sudden drop in business. It is too short-sighted to think only about the next few months when starting a new business. Make sure that you will have a steady stream of customers in two, three or five years from now.

4. Find out what customers are thinking: Don't think you know your customers. Although every enterprise wants to know its customers, it is dangerous to guess. Trying to understand what your customers really think can increase your profits.

5. Looking for customers who have left: Looking for markets that have been ignored by other dry cleaners. It is these markets that show you unlimited opportunities. If you follow the crowd, you will always get into trouble.

6. Build your own brand: Make your message as clear as crystal. If you accurately identify the real needs of customers, brand image can provide sufficient capacity for the success of your enterprise. When you change yourself in the future, the right brand image will undoubtedly bring you a steady stream of motivation. If customers can't identify you quickly and accurately, why should they do business with you? This is the problem.

7. Keep up with the trend: Your value to customers lies in helping them prepare for the future. However, in the era of information flooding, what should be simple has become more and more difficult. Today, you have no acceptable reason to fall behind the trend.

8. Knowledgeable: If you do business in the second half of last century, it depends on who you know, but doing business today depends on what you know. In today's business atmosphere, if you want to win customers, it depends on what you know, not what you offer. No matter what happens in the future, there will be more challenges rather than fewer, and more business opportunities rather than fewer. To overcome obstacles and seize opportunities, we need more shrewd insight, understanding and understanding.

Many people didn't know about the dry cleaning industry before they entered it. They have never even opened a shop, and they have never known the business of the shop. They just see others opening stores to make money, and they have some spare money. As I said before, they took off their shoes and went to sea! So here is a special introduction.

Opening a dry cleaner should pay attention to the following aspects:

1. Increase the understanding of dry cleaning.

Dry cleaning is an indispensable job in people's lives, with a short history, great market potential and high profits.

But because of its short history, people's understanding of it is still very limited, and there are many misunderstandings; The corresponding laws and regulations are not perfect, and there are many disputes, which cannot be solved reasonably; There is little corresponding theoretical guidance, and there is little related training in China (there is, but very little). Unlike computer training, streets and alleys can be seen everywhere. The quality of employees is generally not high. It is difficult to operate and operate according to experience, and it is difficult to solve new problems. For a novice who is about to enter the dry cleaning industry, I suggest you learn more about dry cleaning and water washing, go to the local dry cleaners that have already opened, feel the situation, and learn about the market (laundry price, profit, cost of equipment and consumables, number of operators of equipment and consumables, price, etc.). ) to enhance your understanding.

2. Capital reserve

When you open a shop, don't think about how much money you can earn, but how long you can lose. The reason for this is the following：

(1) Dry cleaning can be divided into off-seasons. You can make a lot of money if you do well in the peak season, and you may lose money if you do badly in the off-season. Generally, you should prepare the necessary spare funds for current expenses and maintenance.

(2) Calculate recurrent expenses such as store rent, industrial and commercial expenses, labor wages, daily consumables, utilities, etc.

(3) Regardless of the off-season, everything is difficult at the beginning, and customers must pay tribute to opening a shop. Washing industry is profitable, but it is not a profiteering industry. Once you open the door, it's not prosperous. It takes perseverance. You know, this is an industry that benefits for a long time. It takes time for a new store to gain the recognition of customers, especially the surrounding residents. This time is very difficult, the number of customers may be small, and professional technology and services and publicity are needed.

(4) With proper management, you can earn more by making new contacts; Otherwise, it seems that there are many customers and they are secretly losing money. How to understand it? Some clothes must be washed, some must be dry-cleaned and some can be dried or washed;

Find a good shop assistant

Employees are always one of the key factors in the operation of a dry cleaner. According to experience, washing and talking should be qualified. Washing clothes includes distinguishing dry cleaning, knowing how to remove stains, and knowing how to master dry cleaning and washing equipment.

The level of ironing basically directly reflects the level of employees; Be reasonable, polite and experienced, and leave a good impression on customers; In a word, the boss can't stay in the shop all day. Employees must be able to handle business independently, and their skills and manners must be reliable.

4. Enhance business awareness

Dry cleaning started late in China, with imperfect legal system and irregular market. Think more and pay more attention to new business opportunities.

(1) manpower should be streamlined.

(2) all kinds of expenses should be saved (including store rent, salary, etc.). )

(3) Don't discount casually.

(4) Don't mess up the market.

E, dry cleaning off-season-how to deal with summer?

Since June, brides have put away their wedding dresses and sweaters will not be taken out of the cupboard. For the dry cleaning industry, it has begun to enter the off-season.

But now it is summer, but it is an excellent opportunity for laundry to innovate, lobby customers and generate new laundry ideas. For you, in order to increase the business of dry cleaners, you should let your customers have some ideas, such as washing household items in summer as a means of promotion.

But one thing, how can you make your customers think that they should send their curtains (including curtains) and pillows to be washed? Some special home fabrics can be discounted, such as curtains, quilts, tablecloths, linen covers, interior decorative fabrics, sofa cover, furniture covers, pillows, etc., which are all good promotion means before the end of summer.

At first, you can post some posters about washing household goods, such as the advertisements in the "Problem-solving Toolkit" of IFI International Fabric Protection Association. Clever tips like posters,

Help your customers realize, "Oh, how the quilt at home needs cleaning!"

It is very important to distribute leaflets to customers. In your advertisement, you should add some promotional knowledge. In addition, don't forget to give away coupons.

In fact, laundry is not a small businessman with cold business in summer. We should see small fashion shops, clothing stores, linen cover shops and bedding shops nearby, and everyone should help each other to benefit.

Educate your customers that regular washing can prolong the service life of household goods.