The training is basically divided into the following parts: regional supervisor training: regional supervisors should supervise and guide the work of store managers and shop assistants. Therefore, they should not only understand the work contents of store managers and shop assistants, but also be proficient in various business skills in order to ask questions or guide their work. Manager training: the manager is an important pillar of the store, and his thinking and ability directly affect the grade and image of the whole store. First of all, the store manager should be familiar with his role and know his position, so as to have correct and rational thinking. Secondly, we should be good at tapping our own potential to improve our working ability. In addition, as a store manager, you should be very clear about your responsibilities and workflow, so as to communicate and cooperate with superiors and employees normally, organize employees to operate reasonably in a planned way, and improve work efficiency. Finally, the store manager should have good adaptability and psychological quality to deal with emergencies and maintain the normal order in the store. The responsibilities and scope of the store manager are as follows: 1, personnel management, making arrangements for the work and affairs of shop assistants, ensuring the cleanliness of employees, training new employees and providing business guidance to old employees. Supervise the work discipline of employees, be responsible for implementing the reward and punishment system, adjust the business atmosphere and mobilize the enthusiasm of employees. Strictly urge subordinates to fill in various reports, supervise and audit cashier's work, and make a fair and comprehensive evaluation of employees' work. 2. The goods management should be sampled reasonably to be neat, beautiful and sufficient. Change the goods displayed in the store regularly, and change the sample goods at least once every three days. Pay attention to whether the amount of advertising materials is appropriate and whether the placement position is appropriate. Check the quantity of goods every day, do a good job in account management, and check the quantity of goods in stock every day to ensure accuracy. Obey the deployment and arrangement of the company's goods and take care of the overall sales situation. Strictly implement the commodity prices, promotion plans and activities of the head office, grasp the sales trends of stores, and reflect the situation of unsalable products and best-selling products at any time. 3. Implement the annual, quarterly and monthly sales targets of our store in daily affairs, pay attention to market trends, feed back information in time, and put forward reasonable promotion plans. Keep the store clean to create a good shopping environment, maintain the facilities in the store, notify the maintenance as soon as possible if there is any damage, ensure the safety of the store and goods, and take direct responsibility for fire prevention and theft. Properly handle customer complaints and business disputes and pay attention to maintaining brand image. Training of shop assistants: As a shop assistant, we should first pay attention to work norms. For example, gfd, a person's appearance is innate, but a clean and refreshing image is the result of self-respect and respect for others. Secondly, the clerk is to provide services for consumers. At the same time, he should grasp his own mentality, worry about what customers are anxious about, and from the customer's point of view, don't impose his consciousness on customers. Shop assistants should know their customers. Only by grasping these, can we improve the service quality and establish a good image of the in-store terminal. Quality service is always advocated by us, but as a shop assistant, we should understand that quality service is not only to guide consumption, but more importantly, to handle customer complaints and improve the quality of after-sales service. Finally, the clerk should be good at capturing customers' interests and using the display and atmosphere in the store to attract customers. The work and scope of shop assistants can be divided into three stages: 1. Before business, make sure that the appearance is generous, the uniform is neat and uniform, seriously obey the work arrangement of the manager, clean up, sort out and supplement the goods, count the goods, and prepare to sell the supplies. 2. In business: make sure to sell the goods in the best way, make extra sales, conduct sample inspection on the goods, and make them neat and beautiful. Replenish the goods in time after sale, and keep the shops and goods clean and hygienic during the sales process. If there are any quality problems or stains on the clothes, they should be dealt with immediately. Take appropriate measures to win back customers. Pay attention to market trends and feed back market information in time. 3. After business: take stock of goods, make records, check accounts, make statistics on replenishment, and fill in various sales reports. A qualified store manager or clerk should also understand the development of the company's brand and be familiar with the basic knowledge of clothing products. Improving store management is an interlocking process. Failure to do a link well will affect the overall effect, so it is very important and requires some experience and patience. We should treat store management from the perspective of integrated marketing, resolutely enhance the overall image of stores, give full play to the role of stores, resolutely control unqualified places, and constantly improve the overall image and grade of brands. Functions of Regional Supervisors Each regional supervisor represents the daily sales, business development and management of personnel at all levels of the head office within its authorized jurisdiction, so as to achieve the sales target of the brand in the region and complete the overall sales plan of the company. In fact, it is to play the role of a regional general manager, lead all kinds of sales personnel, and strive to achieve tasks and goals. Therefore, regional directors at all levels are required to constantly improve their business level and management level, be good at discovering and identifying opportunities, seize opportunities and respond decisively. Its work scope is mainly as follows: 1. According to the sales situation of the brand in this area, collect relevant technical information and market information. 2. Collect innovative plans and ideas about new product development, and put forward suggestions and opinions on the market prospect of the company's new products or trial products. 3. Predict and set the sales target in the region and the sales quota of each specialty store, and implement sales target management. 4. Analyze and study the bad factors of sales performance of several specialty stores in this area. 5. Keep abreast of the operation of sales funds in the region, analyze the operation quality of fund recovery, and settle the payment with the company regularly according to regulations. 6. Conduct regional market investigation and analysis, and open up new monopoly outlets. 7. Train the shop staff in various business technologies, guide the use of advertisements, promote sales activities and after-sales service, and handle customer complaints. 8. Conduct all-round management and guidance to the exclusive stores under its jurisdiction, and strictly implement the company's rules and regulations.