Practice experience of advertising design major I. Practice purpose
I hope that through this graduation internship opportunity, I can understand the operation of advertising companies, the work of newspaper media, the daily business activities of agency companies and the overall state of the industry, realize the relationship between manpower, capital and society related to planning and design activities, expand my knowledge, expand my contact with society, increase the theoretical knowledge of newspaper industry, exercise and improve my ability in social competition, and more importantly, evaluate my future career direction.
Second, the internship requirements
Through social practice, proficient in professional skills, understand the art and design institutions, their departments, daily business activities and the overall situation. And realize the relationship between art design activities and manpower, capital and society.
Third, the internship unit summary
1. Introduction to the advertisement
Advertising is a kind of propaganda means to convey information to the public openly and widely through certain forms of media for specific needs.
Advertising can be divided into broad sense and narrow sense. Broadly speaking, advertisements include non-economic advertisements and economic advertisements. Non-economic advertisements refer to advertisements that are not for profit, such as various announcements, notices and statements of government administrative departments, social institutions and even individuals. Advertising in a narrow sense only refers to economic advertising, also known as commercial advertising, which refers to advertising for profit. It is usually an important means to communicate information between commodity producers, operators and consumers, or an important form for enterprises to occupy the market, promote products and provide services.
2. Company introduction
Based on the principle of creativity, xx Company introduced new ideas from foreign advertising companies, and combined with the operational advantages of local advertising companies, explored a unique and effective operating model of advertising companies. Is a professional advertising company integrating management, talents and technology. At the same time, with the goal of "providing first-class design for customers and helping customers to shape a good corporate image", with the principle of "honesty first and service first" and in the spirit of being pragmatic, diligent and brave in exploration, we will provide customers with satisfactory and effective services at multiple levels and in all directions.
Fourth, the feeling of internship.
Out of school, into the society, to meet the challenges of the future. I came to xx Co., Ltd. with my resume and excitement.
I applied for an internship in xx Co., Ltd. for half a month to study. Since I entered the company, the company's employees have been stable at around 10, and the number of advertisers has not exceeded 10. There are only five or six stable long-term customers, including some unknown customer groups. Even so, as far as I know, the company's benefits are good and it is in a period of steady rise. The internal setup of the company is similar to that of other companies at the same level: the boss and the general manager are responsible for the overall planning and management of the whole company; There are business department, production department, design department and installation department. Because the company is small in scale and the internal staff can operate flexibly, I have also been able to participate in the development and exchange of copywriting, creativity and customer service of several customers, and gained many rare opportunities for learning and exercising. The following is my internship diary and the working status of the design projects of major clients I participated in.
When I entered the company on the first day, I had a simple interview with the manager, leaving no too many tasks. Let me get familiar with the environment and know about the company, including its scale, department and division of labor. Then let me design the brochure of xx Human Resources Company, just to test my ability in the design process.
Fortunately, I can participate in design projects as soon as I enter the company, just to exercise myself. So, I put what I learned into practice and quickly made three plans in one day. After reading it, the design director was very satisfied, and he could safely leave other design tasks to me. Due to lack of experience, I was mainly responsible for some trivial design tasks at first. I haven't really participated in a relatively complete activity plan. After two days of running-in, I clearly know what shortcomings and deficiencies I have. At school, because there are fewer opportunities for actual exercise, I am still not very proficient in software operation. And can't respond to customers' requirements immediately.
In a few days, I read a lot of books about advertising and marketing, and I have some trivial ideas about advertising sales.
Verb (abbreviation of verb) practical conclusions and suggestions
Advertising is one of the main ways of brand communication. It spreads brand information to consumers through various media, tells brand feelings, shapes brand personality, and then forms a strong brand influence on consumers' psychology. From the perspective of advertising psychology theory, advertising plays an important role in building consumers' brand awareness, cultivating brand intentions and changing attitudes towards brands.
Advertising has six main effects on consumers. They are:
1. attract attention. Advertising gives consumers a certain degree of shock and concern in a novel and unique way.
2. Disseminate information. Advertising spreads the information of goods and brands to consumers, thus forming the cognition and image of goods, especially brands.
3. Mood. Advertisements impress consumers' psychology by telling their feelings, causing emotional and emotional buzz, and further generating trust in goods or brands on the basis of good feelings.
Step 4 persuade. While spreading commodity information and arousing emotions, advertisements gradually influence consumers' attitudes, persuade consumers to change their original attitudes, and urge consumers to like and buy commodities gradually.
5. Guide the purchase. Advertising can greatly exaggerate the wonderful effect of commodity consumption or purchase, give consumers an obvious demonstration role and guide people's consumption and purchase behavior.
6. Create fashions and trends. Advertisements often repeat the same contents and demands to consumers many times in exactly the same way, making use of popular social and psychological mechanisms to create a sensational effect and inspire more consumers to participate in the purchase.
Abstract of intransitive verbs
In a few weeks, I read a lot of newspapers and related advertising planning, and I also have some trivial ideas about advertising planning. Advertising media is not an easy industry. In fact, many advertisements in newspapers and periodicals are lonely and forgotten. Similarly, many planned activities are not all-inclusive. The direction of efforts now is how to plan an innovative activity, how to make good ideas inspire people's enthusiasm for the company and products, and how to improve the advertising effect brought by a product activity. I very much hope that in the future, I will make a decent and valuable plan through my study, expand my knowledge and make a difference in planning this unit through my own efforts.
In addition, during this internship, I also participated in the work of advertising design and typesetting, which is another great gain, which has promoted my future work and business ability and enhanced my future competitiveness.
In the future life, we should pay more attention to understand such a passage: the future world: direction is more important than hard work, ability is more important than knowledge, health is more important than achievement, life is more important than diploma, and emotional intelligence is more important than IQ!
The internship experience of advertising design major entered xx Company in February and started the internship. On that hot and cold day, I left my dear school and my lovely classmates started my internship.
The advertising company is very close to my home, and I can get there in a few minutes by bike every day. I rode my bike into the front door, parked my bike in the shed and went up the stairs, where it was. This is a relatively small advertising company, with a small place and two offices.
It takes about two months from entering this advertising company to leaving. Generally speaking, the pressure is not great. It is relatively simple, and because it is only an internship, I haven't done much. Of course, I can't say what I have learned. Perhaps the increase of social experience is also a lot of wealth.
Go to the company every day, clean and water the flowers. Then turn on the computer and start surfing the internet. When surfing the internet, you usually drive first, sometimes you can't see, sometimes you don't look. Not often, because there is not much contact there. Actually, I don't talk much at school. Anyway, I don't talk as much as before. They all say hello to classmates or enhance their feelings with a few fixed people. Then I usually watch the school forum. I think it's good to study at school. But I also fully understand those younger brothers and sisters who shout bored all day at school. But I don't often post on the forum. Because my state seems to be always dull. Then I will open my blog to see if there is any new news, and reply if there is.
I usually don't blog at work. I prefer to do such personal things in my own private space. At this time, everyone in the unit is generally here. Everyone is busy with their own affairs, or chatting and reading newspapers. When I first went, I felt that time passed slowly. I often feel uneasy. Actually, after that. But it's better. Especially after getting acquainted with the people in the unit. Sometimes I feel fast, and before I know it, it's time for lunch at noon. I will go downstairs with a happy mood, get on my car and whistle home. The afternoon is similar to the morning, but there is no need to wash and water the flowers. There are two pots of azaleas in the office, which are very good and charming.
The work of the company is quite complicated. I made a publicity album, which is a very ordinary enterprise. Before doing it, I got a general understanding of the customer's requirements. Because it is a traditional enterprise, I just want to make the album generous and beautiful. Before doing this, I collected some brochures of enterprises for reference, and found some examples on the Internet for reference. So I'm going to start work. The software used by the company to make this brochure is that I have never been exposed to this software before, so I hesitate to use it. I didn't realize that I wouldn't make much progress until I really worked. A lot of software is difficult to master. So I regret not studying hard at school. If you can give me another chance, I won't waste my time. I must study all kinds of useful knowledge with my heart. I suddenly thought of my parents' teaching. I think only when I have experienced it can I understand the importance of learning.
After that, I started making brochures for that company. The information in the photo album is very simple, that is, combining some pictures and words, it looks beautiful and generous. But this is not an easy thing.
The production process will be ignored, which is nothing more than how to combine the layout, what color to use and what patterns to arrange. Finally, I did more than a dozen pages, which was a great accomplishment. Especially when I see my films printed, it feels like a harvest season, like being in an endless golden wheat field. Looking around, the wheat waves fluctuate, thinking about how much snow-white flour can be turned into and how much it can be sold. In fact, it is not profitable to grow food. To make money, it is better to make more money in big cities. Take the salary level as an example. In xx province, undergraduate graduates are generally around, and in xx, they are almost around. However, earning more does not mean high quality of life. Doesn't mean you will live happily.
And in big cities, the consumption level is also high. In xx, things are so cheap. Renting a house is also cheap. But why make money? What are the benefits of life? We live mechanically day after day, night after night, doing some labor that can't see any value, in exchange for the salary of maintaining daily life, dealing with all kinds of people around us, looking at all kinds of faces and expressions, and dying. Is it interesting? Does modern life improve people's living standards or make people lose something valuable unconsciously? Why should people live according to the established track? Or do what you want,
Anyway, I don't work for others. I hope my world can be small, the smaller the better. When I was young, I was always restless, unstable, fantastical, irrelevant, contemptuous of society and self-centered. When we grow up, these things may disappear. This process is something I don't want to go through.
I feel a little relieved after writing these and writing out my feelings. These days, every time I pass by the overpass and look at the water-like traffic under the bridge, I always wonder what the busy life of so many people is like. I don't know how to end it. I hope everyone will have a good life and find satisfactory jobs. I have contacted my classmates during my internship, and they all have the same emotions. Everyone comforts and encourages each other. I think this friendship is very personal. I really expect good friends to have good feelings and careers. If they mix well, I will mix with them. Let's finish there. The internship is over and life goes on.
Practical experience in advertising design. Practical purpose
1. Through this internship, I can rise from the height of theory to the height of the times, better combine theory with practice, and lay a foundation for future work and study.
2. Make yourself aware of the gap between yourself and real professionals and prepare for entering the society in the future.
I hope this internship can play a role in my graduation project and internship report.
Second, the enterprise introduction
Xx Company is a professional design and production company dedicated to multimedia, film and television advertising, graphic design, enterprise VI, Flash and animation research and development. Since its establishment, xx Media has always grasped the development pulse of Internet and multimedia technology, and has the courage to innovate and constantly break through. With keen market sense, excellent market planning ability and fast-growing creative team, we constantly create new publicity means and miracles for our customers. The company has gathered many excellent professional designers, has many years of successful design and production experience, and has formed strategic partnerships with many industry associations. To provide customers with all-round planning, design and production services.
Third, the main process of internship
As the main business of this enterprise is to provide advertising services for other companies, as an employee of the sales department, my main job is to contact customers, answer customers' questions in consulting business, and be responsible for timely communication with customers through various contact methods such as Alibaba Want Want, qq and msn. And be familiar with other job requirements outside of your own work in the company.
When I first came to this company, I found that this company is a young company, and most of its employees are young people. After a brief introduction, I found that everyone is very kind and has no sense of restraint. Moreover, as the founder of this company, the manager is also very young after 80, and there is no shelf for leadership at all. Usually, he just calls his brother. Later, the manager told me that my usual job is to contact and communicate with customers and answer their doubts. The manager told me that it was no problem to do it well. After understanding some rules and procedures of the company, I will look at other people's specific operations and master the skills I need as much as possible. The first day passed quickly, although I didn't do much, but it was very fulfilling. After all, this is the first time I have really stepped into the workplace. You should have a good rest today, because real workplace training will begin tomorrow.
I came to the company early the next day. Although I got a general understanding of the company yesterday, today is the first day of real pre-job training for myself. I thought I was early today, but I didn't expect most people to arrive. It seems that this company really makes everyone feel a sense of belonging. After chatting with my colleagues for a while, I should go to work. Today, I mainly conducted pre-job training. Although many things that the training teacher taught were learned in class, I still listened carefully. After all, I didn't really apply them to practice. In addition to teaching some things that should be paid attention to in work, he also explained to us the matters needing attention in the company's work system. Most of what teachers now explain is familiar to them. But I still have to brush up on myself. It's time to apply what I have learned.
Then in the next few days, under the training of teachers, I learned about the history, nature, business scope and purpose of the company, and the teachers also trained me on the relevant rules and regulations of the company. All these have laid a good foundation for me to integrate into the company faster and better. There is also an episode in the training process, which is International Women's Day on March 8th. The company has prepared a small gift for all women. Although it is not very expensive, it is tailor-made for everyone. Seeing the smiles on everyone's faces, I really feel that this company is really worth my efforts.
After that, I was more excited than the first day, because after the training, the results were announced, and I was nervous and excited. After going to work, the training teacher told himself that he had achieved excellent results and congratulated himself on becoming a member of * * Advertising Media Co., Ltd. After feeling a little excited, he began to take his positions and get ready to start work. Sitting in my seat, I am still very excited. I feel very passionate and excited to see that others are seriously involved in their work. But in a blink of an eye, I was worried that my poor work would affect others' work and bring shame to the school, but I didn't have so much time to think about it for the time being. Let's work hard.
I became a full-time employee (intern) of * * Advertising Media Co., Ltd. Although I was still a little excited, I was much calmer than before. I'm used to the Saturday weekend before the weekend, and now I have less rest time on Saturday, but as a newcomer, I don't have any complaints about myself, not to mention the amiable colleagues around me. Looking back yesterday, although I am familiar with all the business processes, I have not officially handled the reception of customers independently. Maybe it's because today is Saturday, so there is less business and nothing too busy. So after I am busy with my essential work, I will go to those old employees and see their specific operations. When I meet something I don't understand, I will ask questions in time and my colleagues will answer them patiently.
In the continuous study and work, we have ushered in another festival and added a good impression on xx Company. Although this day is Monday, and as a newly established company, it is a busy day for the company, but as a responsible company, the manager leads us all to plant trees on a hill. Our manager told us that we don't go where everyone else goes. We don't mean that they engage in formality, we just really try our best to make a little contribution to our family. To tell the truth, it's really my first time to participate in tree planting. As a girl, the manager arranged for us to water the good saplings. Although I am a little unconvinced, I think I can do what boys do, but I am a little scared to see boys sweating after digging a tree pit for a while.
With our unity and cooperation, we soon finished planting the saplings with us. When we saw the saplings growing hard in the spring breeze, we suddenly felt that what we had done was really substantial and meaningful. I really hope that the saplings I planted will grow sturdily like myself one day and grow into towering trees together.
The internship experience of advertising design major is that I was excited, nervous and sad when I entered the society at the beginning of my senior year. I am excited that I can finally grow up and start a real life. I am nervous about whether I can adapt to this society and overcome this new environment; Sadly, I will end this innocent student life from now on. Inner contradictions, thoughts turned upside down.
In today's society, we can't live without human communication and mechanized operation. When I turned from college life to society, I realized the importance of computers and communication. So I chose an advertising company in Huizhou for an internship. In the company, I am mainly responsible for contacting the American finger and customers, conveying customer information, and following up the business sent by customers to get satisfactory results. Because this industry requires high professionalism, and I am a newly graduated college student, I know nothing about some terms and materials in the advertising industry. I am often despised by my colleagues and suppliers, so I am determined to do this first job well. In the future, I will often go to the production line below the company to ask my predecessors to strengthen their professional knowledge, read advertising books, and share my experience with others online to review some uncomfortable language and behavior at work!
Advertising is not an easy industry. In fact, advertisers are lonely and forgotten. According to the online survey, 75% people actually ignore our advertisements, so how to use skills to attract people's attention to advertisements is something that advertisers must pay attention to. Advertising has the basic elements of 1. They are composed of fine arts and have a certain level. 2. The words are catchy, concise and beneficial. 3. They must be.
The work in May was really tiring. I drag myself home every day, but I get used to it. I keep learning new knowledge, and I have a sense of accomplishment. The manager asked me to learn advertising design from the company's designers to make up for my lack of advertising creativity. In these two months, I really learned a lot and consolidated a lot of previous knowledge. Now I have big or small problems at work almost every day, so I'm actually very happy. Because I have my belief: I am not afraid of problems, because problems can always be solved!
In this internship, I experienced many things that I didn't have before. For example, my first salary was only a little money, but it was a turning point in my life. The most important thing for a person when he is a student is to learn things, increase his knowledge and exercise his ability, especially when he is studying in university. Participating in social practice activities is a good exercise opportunity, and making money is not the main thing. As a student, how much money you can earn depends on how much money you can earn when you graduate.
Internship is an important stage to lay the foundation for the future. Cherish every job opportunity. No matter who you are, what degree you have, or what job you are engaged in, you should behave well and show your abilities. Don't miss a good opportunity. Nothing is easy, but everything is a process of growth, joy or hardship. Although the way of experience is different, the result is the same, and we will all grow up because of the things involved.
The ultimate value of life is to be able to wake up and think, not just to survive.