(1) Supporting the development of small and micro-cultural enterprises is a specific task to comprehensively deepen the strategic deployment of reform, an important measure to achieve the strategic goal of cultural industry becoming a pillar industry of the national economy, and an important part of the strategic task of promoting the healthy development of small and micro enterprises. The small and micro-cultural enterprises supported by this opinion refer to industries such as performing arts, entertainment, animation, games, cultural tourism, artworks, arts and crafts, cultural exhibitions, creative design, network culture, digital cultural services and enterprises engaged in the productive protection of intangible cultural heritage (joint venture of the Ministry of Industry and Information Technology [20 1 1]). It is necessary to fully understand the significance of developing small and micro-cultural enterprises, actively create a good environment conducive to improving the innovation ability of small and micro-cultural enterprises, expanding the scale of development, and promoting the sustainable development of enterprises, further liberating cultural productivity and stimulating the cultural creativity of the whole society.
Second, enhance the ability of innovation and development.
(2) Cultivate the advantages of enterprise development. Guide small and micro-cultural enterprises to meet people's multi-level and diversified cultural needs, take the road of "specialization, precision, specialty and novelty" as the driving force, and cooperate with large enterprises to form competitive advantages in developing characteristic management, innovating product features and services, and improving the original level and scientific and technological content. Formulate supporting measures, implement the national policy on promoting the integration of cultural creativity and design services with related industries, and support small and micro-cultural enterprises to expand the integration development space with equipment manufacturing, consumer goods industry, construction industry, information industry, tourism, sports and characteristic agriculture.
(3) Stimulate the innovative consciousness of enterprises. Encourage small and micro-cultural enterprises to grasp the development trend of the combination of traditional culture and modern elements, and the integration of culture and science and technology, and give birth to new technologies, new processes, new products and new services. Accelerate the cultivation of the market of property rights, copyright, technology, information and other factors, and create conditions for enterprises to improve the transformation and market application level of cultural and creative achievements. Strengthen the construction of cultural brands and promote the development of small and micro-cultural enterprises in the direction of specialization and branding. Strengthen the publicity and training of intellectual property protection laws and regulations and typical cases, enhance the awareness of intellectual property protection of small and micro-cultural enterprises, and improve the level of intellectual property protection and application.
(4) Improve the management level. Through business training, setting up models, summarizing models and popularizing experience, we will help and guide small and micro-cultural enterprises to establish management systems that are suitable for their development stages and goals, innovate management methods, improve the level of information management, and enhance the vitality of enterprise development. Encourage small and micro-cultural enterprises to use e-commerce and third-party payment platforms to expand their business areas, reduce operating costs and improve resource efficiency. Promote the standardization of cultural industries, formulate and promote a number of cultural products, services and management standards, and support small and micro cultural enterprises to improve their management level. Support entrepreneurial service institutions and management consulting institutions to provide management consulting services for small and micro-cultural enterprises.
Third, create a good development environment.
(5) Optimize the cultural market environment. We will implement policies to encourage and guide private capital to enter the cultural field, and encourage social capital to invest in small and micro-cultural enterprises. Simplify and reduce the administrative examination and approval items in the cultural market, and do a good job in implementing the cancelled and decentralized administrative examination and approval items. Further improve the information disclosure system of administrative examination and approval in the cultural market, and constantly improve the efficiency of administrative examination and approval in the cultural market and the convenience of inquiry and handling of administrative examination and approval items. Establish and improve the credit system of the cultural market, improve the punishment for dishonesty and the incentive mechanism for trustworthiness, and guide small and micro-cultural enterprises to operate with integrity, self-discipline and trustworthiness, and mutual trust and mutual assistance. Improve the reporting system of 123 18 cultural market, unblock the channels of complaints about rights protection, severely crack down on all kinds of illegal business practices, and effectively protect the legitimate rights and interests of small and micro cultural enterprises.
(6) Promoting the construction of entrepreneurial carriers. Guide the existing cultural industry parks and bases to innovate the operation and management mode, improve the service level for the development of small and micro cultural enterprises, and regard the service effect as an important condition for identifying national cultural industry demonstration parks and experimental parks. Support the rational use of idle factories, sites and abandoned industrial facilities, and transform them into entrepreneurial bases for small and micro-cultural enterprises with strong entrepreneurial counseling services, standardized operation and outstanding performance. Strengthen the standardization and guidance of characteristic cultural industry clusters formed by spontaneous agglomeration of small and micro-cultural enterprises, improve infrastructure construction, provide corresponding supporting services, and improve the development environment of enterprise agglomeration. Encourage the development of emerging entrepreneurial carriers such as Internet entrepreneurial platforms and trading platforms, and broaden the development channels of Internet entrepreneurship for small and micro-cultural enterprises. Implement the "Support Plan for Growing Small and Micro-cultural Enterprises" to cultivate a number of small and micro-cultural enterprises and entrepreneurial development carriers with development potential and remarkable incubation effect.
(7) Accelerate the pace of personnel training. Incorporate the training of small and micro-cultural enterprises into the support scope of the "National Small and Medium-sized Enterprise Galaxy Training Project" and strengthen the management ability training of small and micro-cultural enterprises. Encourage institutions of higher learning, vocational colleges, industry associations, entrepreneurial carriers of small and micro-cultural enterprises and social education service institutions to carry out targeted knowledge education and skills training for operators and entrepreneurs of small and micro-cultural enterprises. Promote the construction of online classrooms, innovate the talent training mode, and continuously expand the training coverage of small and micro-cultural enterprises. We will break the institutional barriers to the evaluation of professional titles of cultural talents and gradually establish an open professional title evaluation system for social, cultural and artistic talents. Implement the "Support Plan for Entrepreneurial Creative Talents in Cultural Industry" to meet the transformation and marketing needs of entrepreneurial creative talents, use market-oriented methods, embody the principle of inclusiveness, increase capital investment, provide exhibition opportunities, expand brand influence through appropriate platforms, and promote the transformation of creative achievements and the incubation of entrepreneurial teams.
(8) Expand enterprise marketing channels. Encourage all kinds of cultural industry exhibitions, SME exhibitions and e-commerce platforms to provide targeted services for small and micro-cultural enterprises. Government departments organize enterprises to participate in cultural exhibitions at home and abroad, which can be appropriately tilted to small and micro-cultural enterprises in terms of places and expenses. Cultivate a number of cultural products and service brokerage institutions that serve small and micro-cultural enterprises. Give full play to the role of cultural offices (groups) of foreign embassies and consulates and overseas China cultural centers, help small and micro-cultural enterprises understand and analyze the dynamics of overseas cultural markets, and establish and expand overseas marketing networks. Study and formulate export support measures for cultural products and services, and support small and micro-cultural enterprises to explore the international cultural market.
(9) Encourage participation in public cultural services. Encourage small and micro-cultural enterprises to participate in public cultural services in accordance with the relevant provisions of the government's purchase of services from social forces, and support qualified areas to explore and formulate specific measures such as project subsidies and targeted funding. In the process of government procurement, cultural administrative departments at all levels may, within the scope of preferential price deduction policies, invite tenders for products and services with independent intellectual property rights according to higher standards for small and micro-cultural enterprises and consortia with a share of small and micro-cultural enterprises reaching 30%.
Fourth, improve the financial service system.
(10) Innovative financial services. Consolidate and deepen the cooperation between cultural administrative departments, competent departments of small and medium-sized enterprises and financial institutions, encourage banking financial institutions to increase credit supply to small and micro-cultural enterprises, provide financial consultation, project docking, pre-loan counseling and other services for small and micro-cultural enterprises, support insurance institutions to develop insurance products suitable for small and micro-cultural enterprises, and explore the business of guarantee insurance and credit insurance. Guide financial institutions to continuously improve the convenience, scale and personalized level of financial services for small and micro-cultural enterprises. Small and medium-sized financing guarantee platforms built by governments at all levels are encouraged to provide guarantees for small and micro cultural enterprises. Implement the "cultural financial support plan" to improve the scale and level of financial services for small and micro-cultural enterprises.
(eleven) to broaden the financing channels of enterprises. Vigorously promote collective bonds, collective trusts, short-term financing bonds and outstanding bonds of small and micro-cultural enterprises. Support microfinance companies and other institutions to provide related services for financing small and micro-cultural enterprises. Encourage qualified small and micro-cultural enterprises to carry out equity financing through the national share transfer system for small and medium-sized enterprises and regional equity trading markets. Actively guide all kinds of private equity investment funds and venture capital enterprises to invest in small and micro-cultural enterprises. On the basis of cleaning up and rectifying various trading places, cultural property rights trading places are encouraged to provide services for the development of small and micro-cultural enterprises. Encourage qualified places to rely on cultural and financial service centers to provide intermediary services for small and micro cultural enterprises.
Verb (abbreviation of verb) perfects fiscal and taxation support policies.
(12) Increase financial support. Give full play to the exemplary role of fiscal policy, focus on improving the development environment of small and micro-cultural enterprises, and promote the entrepreneurial development of small and micro-cultural enterprises. We will increase the support of the special funds of the central government for the development of cultural industries, improve and implement measures such as project subsidies, loan interest subsidies and premium subsidies, and realize the organic connection between fiscal policies, industrial policies and enterprise needs. Support small and micro-cultural enterprises to make more use of financial capital and social capital in project implementation. Those who meet the requirements can be supported through the "Cultural and Financial Support Plan". Financial departments at all levels should strengthen the promotion and guidance of the development of small and micro-cultural enterprises in light of local conditions, encourage qualified areas to formulate and implement special plans for the incubation and cultivation of small and micro-cultural enterprises, and explore the establishment of a financing risk compensation mechanism for small and micro-cultural enterprises.
(thirteen) the implementation of preferential policies for taxes and fees. Implement various preferential tax and fee policies that have been introduced, such as raising the threshold of value-added tax and business tax, temporarily exempting some small and micro enterprises from value-added tax and business tax, halving the income tax of small and micro-cultural enterprises, exempting some small and micro-cultural enterprises from cultural construction fees, reducing import tariffs on some artworks, etc., and promoting the identification of animation enterprises in an orderly manner in accordance with relevant regulations, and implementing relevant preferential tax policies to support the development of animation enterprises. Study and improve the tax policy that is conducive to the development of productive protection enterprises of intangible cultural heritage. Combined with the pilot reform of changing business tax to value-added tax, the cultural service industry will be gradually included in the pilot scope of "reform of the camp".
Sixth, improve the level of public services.
(fourteen) to build a public service network. Further improve the functions of the public service platform for investment and financing of cultural industries, and continuously enrich the service contents such as information release, policy inquiry, financing guidance and talent training. Accelerate the construction of a national cultural market technology supervision and service platform, and provide public services such as policy guidance, information exchange, project and product inquiry. Continue to promote the construction of public service platform network for small and medium-sized enterprises. Conditional areas can explore the development of characteristic professional service products for small and micro-cultural enterprises, give play to the radiation function of the platform network, gradually improve the service level and expand the service scope. Support the establishment of small and micro-cultural enterprise service desks, and those that meet the requirements can be cultivated as national public service demonstration platforms for small and medium-sized enterprises. Actively carry out the credit system construction of small and micro-cultural enterprises, and give key support to small and micro-cultural enterprises with good credit.
(15) Give play to the role of social organizations. Encourage cultural industry associations and chambers of commerce to attract small and micro-cultural enterprises to join, and give full play to the positive role of industry associations and chambers of commerce in regulating market order, carrying out industry self-discipline, formulating industry standards, and mediating trade disputes. And earnestly safeguard the rights and interests of small and micro-cultural enterprises. Support industry associations, chambers of commerce and various small and micro-cultural enterprise carriers to cooperate in development planning, information exchange, marketing, creative transformation, investment and financing, and personnel training. To strengthen the guidance and services for the entrepreneurial development of small and micro-cultural enterprises.
(sixteen) to create a good atmosphere of public opinion. Strengthen coordination and cooperation with the news media, give full play to the advantages of the news media, widely report on the development and support policies of small and micro-cultural enterprises, deeply explore and publicize the typical experiences of successful enterprises, stimulate the vitality of innovation and entrepreneurship in the whole society, form a public opinion environment conducive to the entrepreneurial development of small and micro-cultural enterprises, and further strengthen the confidence of small and micro-cultural enterprises in development.
(seventeen) to strengthen the guidance and coordination mechanism. Cultural administrative departments at all levels, competent departments of small and medium-sized enterprises, and financial departments should take supporting the development of small and micro-cultural enterprises as a long-term task and incorporate them into the overall work arrangement of comprehensively deepening reform and cultural construction in their respective regions and departments. Give full play to the role of the leading group in promoting the development of small and medium-sized enterprises and small and micro enterprises in the region, incorporate cultural administrative departments into the leading group, do a good job in guiding and coordinating the development of small and micro cultural enterprises, and form a policy superposition advantage. Strengthen the investigation and study on the development of small and micro-cultural enterprises, and gradually establish a regular sampling survey and normalization monitoring and analysis mechanism for the development of small and micro-cultural enterprises.
Cultural administrative departments at all levels should work out specific measures to support the development of small and micro cultural enterprises in conjunction with the local development reality, the competent department of small and medium-sized enterprises and the financial department, clarify the work objectives, refine the work tasks, and promote the implementation of various policies and measures.
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