How to Write a Business Plan for Dance Studio (2)

Dance Studio Business Plan Chapter 3

catalogue

1, the basic situation of dance colleges;

This paper introduces the establishment time, registered capital, operating authority and personnel size of this institution.

2. Introduce the courses/services of dance institutions;

Brief introduction of curriculum and service system

3. Dance organization industry/dance organization market analysis.

Industry status, market research, market capacity, market prospect, consumer acceptance, brief analysis.

4. Operation status of dance institutions

Current market share, number of customers and brief analysis (remember that it is only within 3-5 kilometers).

5. Financial analysis of dance institutions

Introduce the accumulated investment, income, profitable assets and income statement of the company.

6. Dance Agency Partnership Program

Budget amount, shareholding ratio, financing period and exit mode

I. Overview of Dance Brokerage Company

1, introduction of dance agency

Introduce in detail the existing institutional background, team members, teaching staff, capital composition, etc. If not, you can make a preset.

1) major shareholder of dance organization

Name, amount, mode and proportion of shares of shareholders.

2) Introduction of dance organization team

Introduction of core team, teaching staff, operation ideas and management experience. What are our advantages?

3) The basic structure of dance organization

4) Teachers and employees of dance institutions.

2. Financial status of dance institutions (written since its establishment)

3. Enrollment network and publicity of dance institutions; Publicity budget, cooperative units, enrollment network, strategic partners, etc.

4. The application concept and strategic planning of dance colleges; For example, what is the development direction in the near future and the next 3-5 years? What are the goals for the next six months? What are the annual goals?

Second, the course introduction and service standards of dance institutions

1, dance training courses and service standards

2. What is the core competitiveness of dance training?

3. Dance training brand registration

Third, the industry and market of dance institutions.

1, dance organization industry; Development Trend, Related Policies and Market Potential of Dance Training Industry

2. Market potential of dance institutions; This paper analyzes the market capacity, market development prospect, consumer acceptance and consumption behavior of dance training.

3. Industry competition analysis of dance colleges: the main competitors and their advantages and disadvantages are compared and analyzed, including courses, teachers, prices, environment and services.

4. Income (profit) mode of dance institutions; Business charges, income model, from which business links and customer groups to obtain income and profits.

5. Marketing planning of dance institutions; Organize the sales revenue forecast for the next 3-5 years.

Fourthly, the marketing strategy of dance colleges.

1, Dance Training Market Analysis and Customer Groups

2, dance training customer consumption analysis

3. Dance training marketing business planning strategy.

(1) Enrollment Network and Publicity Mechanism

(2) Promotion planning of dance institutions.

(3) Course advantages and service pricing of dance institutions.

(4) The incentive mechanism of employees and the standard of teachers' class fees.

4. What is the standard system of dance training service?

Verb (abbreviation of verb) financial plan of dance organization

Financial forecast, and explain the forecast basis:

Balance Sheet of Dance Training Projects in the Next 3-5 Years

Cash flow statement of dance training projects in the next 3-5 years

Income statement for the next 3-5 years

Six, dance organization investment plan

1, the investment mode of dance institutions; Explain in detail how much money the dance organization needs to invest in the future phased development, how much the organization can provide at present (there is no preset) and how much it needs to invest. Financing amount, shareholding ratio and financing period

2, the use of funds (detailed description of each link of expenditure, as well as the proportion of investment profile)

3. Exit method (detailed description, the way after shareholders withdraw their shares, etc. )

Seven. Risk control of dance institutions

Entrepreneurship should not only think about the good side, but also avoid risks that may or may not be known in advance. Explain the risks that may be encountered in the implementation of this dance training project and the countermeasures.

Dance Studio Business Plan Chapter 4

Background:

In recent years, with the continuous improvement of people's material life, more parents began to pay attention to the cultivation of children's interests. Over time, parents realize that the real function of extracurricular training is to bring children a happy childhood, learn to communicate with others, and cultivate their team consciousness and cooperation ability, which is not limited to the previous competitive relationship, independent education and personal ability improvement.

At present, the state has also strengthened its policy, and the state and the Ministry of Education are gradually improving and further implementing quality education. Many schools also impose certain quality restrictions on students' choices. At present, some excellent schools in Beijing have begun to require students to have certain specialties and hobbies when they enter school.

In western countries with relatively developed material civilization, dancing, music and painting have long been one of the basic skills that every child must master.

To sum up, for a long time now and in the future, the children's professional training industry in China will have great room for development and promotion. Lanzhou, Gansu, has the best weather, geography and people. There are many universities in Lanzhou itself, which can solve the problem of teachers well. Lanzhou is also a large and medium-sized city with a broad market. As the capital of Gansu, it has more open, convenient and more exchange and learning opportunities than other places.

Purpose:

1, through unremitting efforts and understanding and mastering the training market, strive to build the first brand dance training institution in Lanzhou, and guide and standardize the entire dance training industry in Lanzhou;

2. Really help children and parents who are eager for growth and progress through the serious and responsible spirit of running a school, so that children who enter this institution can truly feel the joy of dancing and dancing;

By organizing and participating in provincial and national competitions, children can show their elegance in front of more people through dance.

SWOT analysis:

Advantages:

1, information resources: you can directly establish the most direct relationship with various hierarchical headquarters, master first-hand information and consultation, better connect with other provinces and cities in China, and establish good cooperative relations;

2. Excellent teachers: In choosing teachers, it is not only the choice of the center itself, but also the choice of students and parents as a grading institution. Teachers should be reasonably matched, supported by experts from this province, and most of the little dance teachers who have just left school can make progress;

3. Expert advantage: establish good relations with the marking centers, let more experts and masters come to the center to guide and communicate with the students and teachers of the center.

4. Strict discipline: Adhering to the discipline experience of the most successful training institutions in Taiwan Province Province, we will win with strict system and excellent service. Excellent service is an inevitable condition for success.

5. Comfortable environment: The teaching environment does not have to be luxurious, but it must be comfortable, clean and energetic, and all children like it very much. The regional division is obvious and the functionality is obvious. The infrastructure is perfect. After entering the center, parents and children will choose what they like. In short, parents or students will not be allowed to enter a seemingly grand but actually boring place.

Many parents have their own ideas and goals when choosing a dance training center. However, there are not more than a few important factors, which are exactly what a training center needs to pay attention to and improve. The center should put these factors at the top of its work and truly develop into our advantages, so as to beat other competitors because of the good reputation of customers: well-known experts, excellent teachers, diligent employees, comfortable environment, enthusiastic service, rich activities and strict rules and regulations.

Disadvantages:

The establishment and development of this center is a brand-new system. In such a cruel environment of current market competition, there will inevitably be great pressure. After all, the establishment of the new center is from scratch, and market share and popularity are the biggest disadvantages of the center.

So the preliminary work should start with popularity and market share, and make up for it step by step with the advantages of the center? New? The disadvantages brought to us.

Opportunities:

At present, the whole country is making every effort to increase investment in quality education, and many places have put quality education in a very important position. In Beijing, as early as a few years ago, many schools have restricted the choice of art students. The Ministry of Education is also making every effort to improve quality education. Many parents have raised objections to the irregular, incorrect and pot-stewed education methods on campus. More parents choose to let their children study and research outside school.

However, none of the off-campus education institutions in Lanzhou is really strong and big. Most of the off-campus dance training institutions are only interested in immediate interests, and there is no standardized and correct system to lead and support the dance training industry in Lanzhou and even Gansu.

Therefore, the center aims at this standard and will have greater opportunities in the process of continuous efforts.

Threats:

Due to the current system problems, running a school is very simple, so there are many training institutions that are just like fish. In addition, some institutions have been running schools in Gansu for many years and have a good reputation and mass base. Some of these institutions divide the market almost by price, and some by long-term persistence, so this is the biggest threat to the center.

Management organization structure:

1, general manager (one person):

1) is responsible for overall leadership, examination and approval of the overall work plan, and macro guidance and supervision of the work;

2) Major issues in coordination and operation;

3) To propose the appointment or dismissal of the administrative manager and financial controller of the training center.

2. Administrative Manager (one person):

1) Take charge of the operation and management of the training center and organize the implementation of parliamentary resolutions;

2) Organize to formulate the annual business plan and project plan of the training center;

3) Draw up the internal management organization setting scheme of the training center;

4) Formulate the basic management system of the training center;

5) Formulate specific rules and regulations of the training center.

3. Office (two persons):

1) administrative staff

(1) Responsible for the maintenance and management of daily office system;

(2) Responsible for the office logistics of all departments in the office;

(3) Responsible for the daily attendance of all office personnel (departments);

(4) Before the establishment of the Human Resources Department of the Center, establish a preliminary personnel management system to perform personnel management duties;

⑤ Handling the external reception work of the center;

⑥ Organize regular and irregular collective activities in the center;

⑦ Assist the general manager and administrative manager to handle external administrative affairs;

Handle other related affairs according to the administrative system of the center;

2) Financial personnel

(1) Arrange expenses and collect them, make accounting vouchers for economic activities, calculate expenses and count expenses indicators;

(2) Receiving raw material receipts, sales invoices, accounting, auditing payment lists and various accounts payable, and auditing various records; Review invoices and documents forwarded by various business departments; Bookkeeping, bookkeeping;

③ Accounting of accounts receivable and records of branches and centers; Register with invoices and keep accounts; Regularly check the sales details with the business personnel and supervise the remittance.

(4) Keep the documents (check, check reimbursement form, check application form, receipt, etc.). ), special financial seal and cash; Fill in cash checks, transfer checks and remittance vouchers; Handling remittance, cash withdrawal and cheque transfer procedures; Go through the declaration procedures of international payments; Daily counting and settlement of cash on hand; Open repayment receipts, payment receipts and customer payment receipts; Initially review the legality and authenticity of cash reimbursement documents and handle cash reimbursement procedures.

4. Academic Affairs Office (one person):

Responsible for the research, development and arrangement of dance art education categories and projects, the design and opening of courses, the formulation of teaching syllabus and examination syllabus, and the completion of basic teaching work.

5. Planning department (one or two persons):

① Responsible for the overall control of the center planning: including organizing, participating in and guiding the formulation of the planning scheme, approving the media activity plan, completing the overall planning creativity, design and display of the center promotion, guiding the project planning and design, and assisting in the daily promotion and publicity work;

② Complete the integration, planning and design of all identification systems, and organize and plan large-scale internal activities;

③ Be responsible for brand promotion and planning, and establish and develop corporate culture, product culture, market culture and management culture;

(4) Be responsible for formulating and perfecting the overall marketing plan and specific implementation plan, and completing the expansion, liaison and coordination of relevant organizations in the plan;

⑤ Improve the business process of department planning, and do a good job in business division and daily supervision and implementation;

⑥ Responsible for the daily maintenance and update of the website of the Dance Committee.

6. Member departments (one to three people):

(1) management development unit members, teachers, family members, cooperate with the planning department to implement membership activities.

(2) Responsible for the establishment of member service system, branding of member organization system, operation and management of member units, development of media distribution channels and organization and planning of media activities;

On the relatively recognized dance education system in China;

1, China national folk dance grading test enhances interest, is easy to learn, entertaining and lays a good foundation.

China National Folk Dance Examination is a dance examination organized by the Chinese Art Vocational Education Society of the Ministry of People's and Culture of China. At present, it is the only national folk dance grade examination and evaluation institution in China.

The textbook "China National Folk Dance Examination" is edited by Professor Pan Zhitao, a famous dance educator of Beijing Dance Academy. Scientific unity of happy education and quality education? As a starting point, to? Promote the development and popularization of Chinese folk dance, and meet the needs of Chinese teenagers to learn and perform folk dance? The purpose is to let participants exercise their body shape, cultivate their temperament, build up their self-confidence and improve their artistic quality in happy dance learning. By understanding the dances, music and customs of various regions and nationalities, we can feel and inherit the profound and colorful national dance culture of China.

Students from all over the country (including Hong Kong, Macao and Taiwan and overseas regions) have studied? China National Folk Dance Grade Examination? Those who pass the examination will be awarded by the Ministry of Culture, managed by numbers, and awarded by China Arts Vocational Education Examination Committee? China National Folk Dance Grade Examination Certificate? , and entered into the database of the Social Art Classification Center of the Ministry of Culture for the record.

2. The major of China Dance Examination has been upgraded with a clear purpose.

China Dance Grade Examination is an examination item specially designed by Beijing Dance Academy for teenagers' quality education, which is suitable for children's dance teaching in China in the future. Many teachers have standardized and solved the disadvantages of dance education in China Dance Examination. Its function is not only to help teachers teach well, but also to stimulate students' interest.

3. Jazz dance grading examination is fashionable, novel, happy and beautiful.

Approved by the Ministry of Culture of China and compiled by the Grade Examination Center of China Art Vocational Education Association, the teaching material of jazz dance grade examination is a brand-new teaching material with long-term vitality for the diversified development of youth dance in China. It is also approved by the Ministry of Culture of China and recommended by China Art Vocational Education Association for the whole country. The teaching materials are scientific, systematic, training, entertaining, performing, creative and contemporary, with special emphasis on interest, mainly including ground warm-up, rhythm exercises, comprehensive exercises of elements and movements, skill exercises, dance exercises and performance works. Through learning, all joints, ligaments and muscles of students' bodies can be exercised to varying degrees, which can promote students' growth and development in a scientific and systematic training system.

Grade Examination Comparison-Inter-provincial

1, a list of the basic situation of several major inter-provincial dance grading examinations at present.

Graded name

begin

time

Teaching material fee

Contact number

Major development areas

comment

teacher

Training fee students

Grading fee

Beijing Dance Academy

China Dance Examination

1986

13 level

260- 1040 yuan

(refers to training fees)

1 10- 130 yuan (refers to the examination fee)

68936944

68935763 Every winter and summer vacation and National Day, there are teacher training and student grading examinations in domestic provinces and overseas grading test sites such as Singapore, Malaysia and Canada.

China Dancers Association China Dance Exam

In 2006

10 level

300-400 yuan (refers to the training fee)

73- 133 yuan (including other expenses)

82808963 Dancers' Associations in various provinces and cities are the main organizers of the grade examination, relying on local dancers' associations to carry out the grade examination and training, which has developed rapidly.

China Opera and Dance Examination

1997

13 level

Grade II 1380 yuan (including other expenses)

85-335 yuan (including other expenses)

835 15945

As the main examination organizer, the provincial opera and dance theater is the only comprehensive examination center, including vocal music, instrumental music and dance.

Ballet Examination of Royal Dance Academy

1924

Grade?Nine

unknown

300-700 yuan RMB or so (refers to the examination fee)

0755-84 1988 12 or 84 19828 1

Chen Ting Dance Art Schools in southern areas such as Shanghai and Anhui are domestic agents, and teachers have to pay an annual fee of 95 pounds.

Beijing Dance Academy

Ballet grading test

1994

Grade?Eight

1? Grade II 1220 yuan (including other expenses)

About 150 yuan (refers to the examination fee)

68935752

Ballet training centers in Jiangsu, Zhejiang and other places

2. Teacher training mode:

I. Dance Examination of Beijing Dance Academy

A Beijing Dance Academy holds weekend classes and full-time classes all the year round, which are announced on the website in advance. The training time of each level is about two days, about 12 hours.

B. During the winter and summer vacations and the National Day holiday, teacher training and students' grading examinations are conducted simultaneously. There are two kinds of teacher training: first, there are local senior teachers to teach, and Beijing Dance Academy sends teachers to take exams; Second, the lectures and exams are all done locally by the teachers of Beijing Dance Academy.

China Dancers Association Dance Grade Examination

A, all kinds of dance teacher training classes are held in Beijing, such as children's tap dance, adult salsa dance and China dance exam, which are generally full-time.

B, local dance associations around the organization of China Dance Grade Examination teacher training, the class type is generally 1? Level 3; 4? Level 6; Seven, eight, nine, 10.

C the training time of each training course is about five days, with an average of about two days at each level.

China Opera Grade Examination

A, there are few teacher training courses, which are generally held at scoring points all over the country. The training contents include teaching methods, performance combinations and choreography courses. The first training is divided into two levels and lasts for five days.

Third, hierarchical analysis:

I. Dance Examination of Beijing Dance Academy

Advantages:

A, the earliest teaching material of dance grade examination in China, has a long promotion time and high popularity, and there are many existing grade examinations.

B authoritative, standardized and strict teacher training and student grading.

C, Beijing Dance Academy is backed by a huge contingent of teachers, and has the advantages of venue and sufficient resources.

Disadvantages:

A, the textbook is boring and naive.

B. The grading examination center belongs to the branch of Beijing Dance Academy, and it has not invested enough energy.

C, the old mode of operation, and the current situation is somewhat uncoordinated.

China Dance Examination of Chinese Dancers Association.

Advantages:

A, with the support of local dancers' associations, the promotion speed is fast.

B, the variety of teaching materials, flexible form, can meet the requirements of different teachers and students.

C. Other mutual assistance functions of the Chinese Dancers Association

Disadvantages:

1. Examiners, etc. They are all organized by local dance association teachers, which is not authoritative enough.

B, the Dancers Association has many other daily affairs, so it can't devote all its energy to promoting the examination.

C, the textbook is written in a hurry, unsystematic, non-standard, and has no characteristics and advantages.

China Opera and Dance Grade Examination

Advantages:

A, the only comprehensive rating agency, including vocal music, instrumental music and dance.

B, the provincial opera and dance theater as a backup to help promote the exam.

Disadvantages:

A, there is no standardized teaching material, only an outline is provided, which has no guiding effect on teachers' teaching.

B, since the introduction of the grading examination, the market has not been opened, and the number of people taking the grading examination is small.

C, the grading work is not rigorous enough, and the authority is not strong.

Course selection:

China National Folk Dance Grade Examination