Most people from science background have this characteristic, and it is difficult to apply the breadth of thinking to real life. Although mathematics is the foundation of all disciplines, mathematical logic will not be directly transformed into philosophy of life, so one ability cannot replace another. You can consider finding a partner. The process of human growth, no matter how excellent, needs three people: mother, mentor and partner. It's worse to lose any one.
You may have a partner, but he may not be able to exchange what you need. The so-called partner, you need to rely on each other, and no one can replace anyone's role. He will, you won't, you will, and he may not be able to do it. This is the role. If you lack the ability of marketing planning, look for such a role.
As far as your business is concerned, the competition is very fierce. Some smart companies use this as a sideline to increase their popularity. They have other plans. If you can't jump out of this logical bottleneck, you will be confused. As far as this industry is concerned, its ultimate trend is from the present popularization to the future popularization. Civilization means two extremes, 1 and an unprecedented market; 2, unable to cope with the competition. If the latter holds, then the former does not. How many professional color TV maintenance companies do you think there are now?
Those businesses that look more interesting but have a low threshold are the hardest to make money. The color TV maintenance mentioned above is an example. The quality of color TV is lower than before. It stands to reason that the maintenance business should be more popular than before, but the fact is just the opposite. In the era of popularization of color TV, the price of color TV is cheaper than that of high-end bicycles. Under this kind of competition, enterprises will definitely introduce a set of perfect after-sales service to replace personal maintenance stations. Another example is an online shop, which anyone can open, but making money is not that simple. Let alone selling things, I just don't know which to choose when I go in to buy things. Too many. If there is no characteristic of electricity, it is better to open a hundred online stores to sell vegetables! You need to rethink and position yourself in this quagmire, not just look at the present. Doing business is different from doing business. Business people can support their families by selling melon seeds. I don't need to think about tomorrow. I can still sell pineapples if I can't sell melon seeds. But to do a business, we must have a long-term plan, which needs to be based on market analysis and revised at any time according to changes. If you don't have such a principle, you are the boss as an employee, and any effort is a drop in the bucket!
People who have not received systematic business education and enlightenment are prone to extreme behavior in the process of self-study. Of course, even those who have received this kind of education will go to extremes, but what they did in the early stage is actually very good, and there will be no problems in the middle stage. Learning should have a high-level purpose, not to taste or swallow. Books such as The Greatest Salesman, The Weakness of Human Nature and Currency War should not be bedside books or personal treasures. Of course, they have their own value, but they can't make you understand the characteristics of a leader, and you can't learn the ability to see opportunities from any book. Just look, not blindly follow. Doing business is similar to being a man, and any book that can improve personal accomplishment will inspire your business. After several years of success, looking back, I will agree with this view.
First of all, for advertising, this thing is not suitable for hot companies that have just started, especially for companies in the form of workshops (referred to as facade forms), which basically has no effect. A major indicator of advertising is the market and its concentration, including the region of consumer groups and the time span of consumption. If you don't understand the market potential and concentration, you can't plan a suitable advertising plan at all. You see, those buildings are also going out to hand out leaflets. People must have a set of real estate that will open immediately, indicating that "consumption time" has arrived, and this is their advertising goal. Supermarkets also go out to distribute leaflets, because there are promotional activities, which can artificially create a consumption time period, which is also their advertising index. If you are careful, you will find that these advertisements can gather consumption behavior in a short time, and there is no risk. Another kind of long-term advertising, that is, advertising to raise awareness, is risky, and many enterprises have closed down because of advertising. In fact, this kind of advertisement is more about consolidating popularity than raising it. It is put in according to a certain profit ratio. The more profits, the more advertising costs. To put it bluntly, it is a game for the rich. This kind of advertisement is generally the daily consumption field of the public and needs direct guidance. And those more professional, such as military products, advertising is meaningless. You must have never seen the advertisement of the graphics card manufacturer. These do not belong to the field of mass consumption, so strictly speaking, your business does not belong to this field. You put professional advertisements in the field of mass advertising, which is equivalent to putting drilling machine advertisements in TV stations, and the effect is a drop in the bucket.
This kind of professional business depends on manpower and internal publicity, not advertising. You should use the company's business to get through the business of the Volkswagen family. Only when you have a good reputation among company users will you have a market in the field of home users. It's time for you to advertise at that time, but it's basically difficult to achieve the second stage. For the above reasons, companies that reach that stage will not rely on that market.
As for his other career, I can say that if you ask here for a hundred years, there will be no result. Others have said that other people's successful projects, you may not want to do, you may not be able to do. Usually what you ask is something that has not been actually tested. What's the point? For example, if I ask you to join a brand now, this joining may not be successful, but I'm sure you won't do it. Even if you want to do it, you will find a project to join. Also, if I ask you to do futures now, you must ignore it directly. Most things on the internet are like this. Real projects and opportunities are discovered by yourself and with the help of friends around you. So I asked you to find a partner. You can't do it alone.
There are many different small investment enterprises. Whether the taste suits you is another matter. It is impossible to make a fortune, but it is still very good as a source of primitive accumulation and livelihood. There are two ways to do business, one is to start with primitive accumulation slowly, and the other is to directly ignore primitive accumulation and seek financial help. The latter requires great courage and practical ability. The key is that you must have a strong and loyal team and a feasible project. This process involves the participation of cutting-edge evaluation companies and people or companies with complex backgrounds, which is a long thinking time. In fact, this kind of luck is coming, which may not be a good thing. If you participate in the giant's game, your pressure will be ten thousand times greater than it is now. So let nature take its course and don't be eager for quick success. What should come will always come.