First, find the problem and turn it into a hundred thousand. Why?
In the process of learning, we should constantly ask why. What kind of questions drive you crazy, and more importantly, ask why. For example, how should I bid on this keyword? If running at a low price is common, why? When you understand why this is, you will naturally master this knowledge point. Ask why, and you will be promoted. After asking questions, start looking for answers. You can join a bidding exchange group to ask peers and pay attention to several bidding blogs, such as my blog, Zhao Yang SEM blog or WeChat official account SEM Alliance.
Second, classify and summarize the questions and find the answers one by one.
Construct a mind map and divide it into several categories, such as: account optimization, account strategy, statistical promotion, data analysis, and copywriting. Then subdivide the problems encountered in the work and gradually add them to the mind map. This will help you sort out your difficulties and directions.
Third, do more and see the truth in practice.
Many novice bidders will have many concerns, but many ideas dare not do it, for fear that the wrong method will lead to poor account effect. I advise you: knowledge and business are one. Otherwise, knowing and not doing it is just unknown; It's wishful thinking not to do it.
For example, we all know that the matching degree, fluency and floating red of ideas will affect the quality of keywords, but how many ideas did you write today to optimize the quality? If you don't write or apply, how do you know which one is effective? How do you know which one suits you?
If you don't put it into practice and operation, it's useless to read many articles about the optimization of bidding skills and listen to more predecessors' experience.