If you are a full-time self-media, it is expected that you will do well, and it is very likely that you will be prepared for no income in the first half of the year. It will take you half a year to build your influence, don't think about advertising, try to achieve it, it is more important to lay a solid foundation, set a longer-term goal, and grasp your main direction in the early stage.
Maintain a stable update frequency.
No matter what you do, you must persevere, as well as from the media. The most important thing is to maintain a stable output. In terms of content, you should constantly update it at a certain frequency. If you don't change it today, it will be broken tomorrow. This has no effect, and it will also affect the platform's determination of the weight of your account. You can start with the most basic pictures and texts. Don't listen to people saying that short videos can make money, just become a monk halfway and make short videos, then do videos, live broadcasts, questions and answers, etc. After accumulating experience.
Learn writing skills
The so-called practice makes perfect, I can't write, but I can learn. To shine in a field, what is needed is accumulation and precipitation, and the most important thing in the early stage is familiarity. You can visit your peers to see how people got the title and what skills are worth learning, such as writing routines, content typesetting, and especially the writing skills of explosive articles. These can be learned. As long as you read more, learn more and practice more, you can finish them, but the process will be particularly difficult.
Selection of platform
Choosing a media platform is also important. In the past, it was mainly WeChat official account and Weibo, but now the bonus period of these two platforms has long passed, and it is difficult for novices to allocate traffic. Personally, I suggest choosing some self-media platforms, such as Baidu Baijia and Today's Headlines, but now many platforms need to go through a novice period, and the requirements for content are becoming more and more strict, and the requirements for creators in all aspects are relatively high. Now the number of recommendations given by the platform is also very low, setting a certain threshold, which is also a threshold for the later development of the platform. After all, there are all kinds of birds when the forest is big, and it is necessary to set a certain threshold to enhance the platform and the overall brand. This is also the reason why it is difficult for us novices to settle in later.