SWOT analysis model

Because the enterprise is a whole, and because of the extensive sources of competitive advantage, when analyzing its advantages and disadvantages, it is necessary to make a detailed comparison between the enterprise and its competitors from every link of the whole value chain. For example, whether the products are novel, whether the manufacturing process is complex, whether the sales channels are smooth and whether the prices are competitive. If an enterprise's advantages in one aspect or several aspects are the key success factors that enterprises in this industry should have, then its comprehensive competitive advantage may be stronger. It should be pointed out that whether an enterprise and its products have competitive advantages can only be measured from the perspective of existing potential users, not from the perspective of enterprises.

Opportunity and threat analysis

For example, the popular piracy threat in society now: pirated substitutes limit the highest price of a company's products, and substitutes not only pose a threat to the company, but also may bring opportunities. Enterprises must analyze whether substitutes bring "disaster" to the company's products or services or provide higher profits or values; The transfer cost of buyers switching to buy substitutes; What measures can enterprises take to reduce costs or increase added value, so as to reduce the risk of consumers buying pirated substitutes?

comprehensive analysis (of sth)

A hard-working person

Generally speaking, SWOT can be divided into two parts: the first part is SW, which is mainly used to analyze internal conditions; The second part is OT, which is mainly used to analyze external conditions. Using this method, we can find out the factors that are beneficial to ourselves and worthy of development, as well as the things that are unfavorable to ourselves and should be avoided, find out the existing problems, find out the solutions and make clear the future development direction. According to this analysis, we can classify the problems in order of priority, make clear which ones need to be solved urgently, which ones can be delayed slightly, which ones are obstacles to strategic goals and which ones are tactical problems, list these research objects, arrange them in matrix form, and then analyze them with the idea of system analysis, and draw a series of corresponding conclusions, which are usually of certain decision-making nature and are conducive to leaders and managers to make more correct decisions and decisions.