Tangpu Town is the "hometown of copper pipes", where there are more than 150 copper pipe enterprises. In recent years, copper prices have been rising, refrigeration products have been upgraded, and the introduction of national energy conservation and emission reduction policies has brought great impact to traditional copper tube enterprises. How to solve problems in the face of difficulties?
There are the most hardworking bosses and employees here.
In 2002, Ding of Xiayue Village in Tangpu Town devoted himself to the newly developed children's wear industry in Tangpu. That year, he was less than 30 years old, with a capital of 50,000 yuan, the last share. "When the factory was first opened, there were only 10 children's wear factories in Tangpu, and the village was also very supportive. My wife and I were optimistic about the potential of the children's wear industry and determined to start from scratch. " The first sewing machine in Dingchang was bought by an enterprise on Renmin East Road in Shaoxing with the help of others. The machine of more than 20 thousand yuan has brought more and more gains and hopes to the young man's life.
In 2008, Ding's clothing factory in Tangpu was well-known in the local area and developed rapidly in the competition of 400 children's wear factories. Many of them are old customers, with an annual business of 78 million. Ding, a salesman, said that thanks to many of his friends,
He has a wide range of interpersonal relationships, and from the needs of customers everywhere, he realized the true story of enterprise development.
In 2008, Ding was thirty-five years old. In September this year, he cooperated with several other clothing companies, and the factory with an investment of 20 million yuan was about to start, so he once again faced the situation of the last stop. Seven months ago, he fought for his life, and seven years later, he fought for his career. As a man, husband and father, he must work harder in this battle.
"From motorcycles to cars to high-end cars, the problems I have been thinking about in recent years have also changed. If one day. When I go to buy clothes, I can buy my own clothes for my son without hesitation, so the clothes of our children in Tangpu are really getting better and better. " Ding said to him. At present, the price of children's wear in Tangpu is still hovering between 20 and 30 yuan. How to upgrade children's wear and increase the added value of Tangpu children's wear has become a problem for many children's wear business owners like Ding.
Walking in the streets suppressed by Thompson is the cheerful rhythm of the loom. "At that time, it was just getting started. Many children's clothing bosses in Tangpu went to the big shopping malls in Hangzhou early in the morning. When they saw the new models of Mickey and Adidas, they drew patterns, hurried home to make samples in the afternoon and worked all night. The boss himself is still packing in the middle of the night. The next morning, the "improved" new models appeared in every corner of the market. With this spirit of hard work, many people have primitive accumulation. " The boss told the reporter that although his "first bucket of gold" is not glorious, he is sure that Tangpu has the most hardworking boss in the world, and he has a "sample" of creating wealth for the whole people like today.
"Not only the boss, but also our employees are very diligent. Piece workers can get a salary of 5,900 yuan a month, which may only appear in Zhangpu. " Many children's wear enterprises in Tangpu have a special phenomenon, that is, there are many "big men" sewing workers.
The power of two key figures
In Tangpu Town with a population of 65,438+6,000, the most popular phrase "What is the most expensive in 2 1 century? It is a talent! " In Tangpu, not only talents are very popular, but also rural old ladies in their sixties and seventies who bake cakes at home. A 60-year-old woman, doing the most flexible thread cutting work in a children's wear enterprise, earns more than RMB 1000 per month. No wonder it is difficult to find surplus labor in the mountain city of Tangpu. Tangpu's per capita GDP is in the forefront of Shaoxing towns, which really makes this land more and more.
Dong, the chairman of clothing Co., Ltd., who makes children's wear in Tangpu, told the reporter that children's wear association is a "booster" for the development of children's wear industry in Tangpu town. "The association has just been established 1 year, but it is no exaggeration to say that it is the most appealing industry association in Shangyu. We regularly organize training for business owners, organize skill competitions and exchange information. Once many things appear, people will first think of Lenovo. Dong, president of the association, told reporters that the trade association is a "hundred-tube department". Last year, two companies that checked children's clothes in Tangpu had a dispute and later merged into one. However, due to monopoly, rising prices and declining service quality, many children's wear business owners are embarrassed. It was the trade association that came forward to negotiate with the consignment company, so that the enterprise got a reasonable and fair consignment price. For example, some enterprises remit the wrong money, and trade associations help solve it. Moreover, the association has a special love fund. Owners who are unwilling to abide by discipline at the meeting will donate 200 yuan to the "Love Fund" every time. These love funds are used for pairing and so on. " Although we are only an industry association, such a rigorous style has given the whole industry a strong sense of belonging and cohesion. "Mr. Dong said that this is an invisible motivation." What moved me most was that after the Wenchuan earthquake, many member units sent people to donate money without the call of our association. By May 15, they had donated more than 90,000 yuan. You know, many owners usually take care of their customers for a few cents. As Zhong Wei Fang, the boss of Su Yuan Clothing, said, "This association is more like the backer of our small enterprises. If something happens, looking for an association makes us feel particularly safe in doing business. "A chopstick can be easily broken, but a chopstick has tough power.
In Tangpu Children's Wear Industrial Park, there are more than 100 children's wear enterprises. Gao Fuxiang, an industrial park developer who smiles all day, has great vision and courage in the eyes of local people. "What we were interested in at that time was that Tangpu had an industrial base, hard-working people, simple folk customs and high efficiency of government officials. At that time, the local rent was only per square meter in 4.5 yuan, and our standard factory development price was 1080 yuan, so the risk was also great. " Only two or three years later, the ex-factory price of this park has soared to about 3,500 yuan per square meter. Some people think that Gao Fuxiang just smiled when Boss Gao made a lot of money. The second phase of the industrial park is under development. How to make Tangpu children's wear brand is something he often ponders. "In the past few years, we have helped children's wear owners here to promote overall packaging. Please plan the company, participate in foreign exhibitions and participate in promotion meetings in all directions. " Tangpu children's wear is famous, more and more entrepreneurs live in industrial parks, and the added value of houses has gone up.
Government Assistance: From "Integration" to "Fission"
"Although the children's wear industry in Tangpu has a foundation, it was small, scattered and chaotic. The town party Committee and government have always wanted to build a platform to make the children's wear industry bigger. The owners who wanted to invest at that time visited four towns in Shangyu. As a result, when the inspection report came out, Thompson ranked second from the bottom, and' small scattered' children's wear became the reason why the owners didn't want to invest. We are in a hurry and have talked with investors repeatedly. If the children's wear enterprises in Tangpu are large, you have a 50-mu factory and I have a large-scale enterprise, then who will enter the children's wear park? The facts now prove that the most unfavorable factor at the beginning was precisely the reason for the success of the industrial park. " Wang Peijian, Party Secretary of Tangpu Town, said that when he took office in Tangpu, the copper tube industry in Tangpu had developed like a "young man" in life, and the children's wear industry was still a "baby" that needed feeding. The town party Committee and government decided that it is the responsibility to train the "baby" well, and the role of the government is to do a good job of support.
Thompson's children's clothing started from carpet goods. Now many children's clothing bosses used to sell fish, even carpenters who put down their axes. They rely on some previous "primitive accumulation" and the enthusiasm ignited by the outside world to join the children's wear industry. Many people lack management experience and business philosophy. "What should I do? To make these operators improve their product quality awareness, they can only go out and learn from well-known children's wear enterprises all over the country, and participate in various large-scale children's wear exhibitions, which will open the eyes of shopkeepers. I remember very clearly that the first time our town government and children's wear park jointly organized enterprises to go to Shanghai to participate in a children's wear exhibition. At that time, each booth cost several thousand yuan. Many owners shook their heads when they heard this voice. No wonder they can't accept the price of one yuan and two yuan to attend an exhibition. The town government decided to give each exhibitor half of the exhibition fee. No, this exhibition has achieved very good results. Many owners came back and said that such an exhibition is worth attending. "
In order to accelerate the formation of children's wear block economy, in recent years, Tangpu Town has invested more than 6,543,800 yuan every year to promote the development of children's wear industry, organized children's wear owners to visit and learn from large-scale children's wear production bases, clothing markets and scientific research institutions all over the country, promoted publicity and shouted "Children's Wear Capital". "The government and entrepreneurs must unite as one, which is the only secret of the success of the industrial park." Wang Peijian said that during the establishment of the Children's Wear Industrial Park, the government subsidized more than 800,000 yuan to provide roads, pipelines and greening facilities for the park. "In the market, we also set up a fire brigade in the park to carry out special rectification of' three in one' enterprises. Everyone will never forget that the fire in Zhili turned the tax revenue of this market 10, which has been developing for many years, into ashes. This blood lesson is a lesson from the past.
"Only when the boss makes money can the market succeed." Tompu people call this practice "releasing water to raise fish". Wang Peijian, secretary of the Party Committee of Tangpu Town, proudly said that under the "fusion" effect of the Pioneer Park, the children's wear industry suppressed by Tangpu has achieved a "fission" growth, from the original four or five to more than 400 related enterprises such as computer drawing, printing and embroidery, weaving and cloth factory, with more than 1 10,000 employees.
The Construction of Brand Building Road
This year, under the combined effect of multiple factors such as rising production costs, Thompson's children's wear production enterprises have been making exciting wealth voices in the cheerful school gate all day. They can break through the difficulties. According to industry analysis, aiming at the low-end market and low product prices are the "magic weapon" for the survival of Tangpu children's wear industry.
Tangpu's children's wear has been aimed at the low-end market of the wholesale market since it was rich. Everyone can afford a 10 yuan children's t-shirt. Children's wear can be called "consumer goods" and has gradually formed its own industrial concentration. But how can such enterprises take the road of development? The added value of children's wear with its own brand names such as "Huang Honglan" is as high as 10 or even 20 times, and Tangpu children's wear enterprises have seen their own shortcomings.
In Tangpu, Dong's enterprise is the largest children's wear enterprise. From knitting, embroidery and printing to design and cutting, in the words of Mr. Dong, it is possible to get a dress out. "How to get business, how to create a brand? These questions have been hovering in my mind. I am more knowledgeable than ordinary small business operators, but as the president of the trade association, I also feel pressure. " Mr. Dong told reporters that through the development of Tangpu children's wear industry in recent years, from unlicensed to counterfeit and OEM, many enterprises are now paying attention to brands. It should be a good thing that 32 trademarks were excluded from registration in the State Administration for Industry and Commerce. However, this road is very long.
Dong said that he registered a "queer" brand last year. V998 "and invited a fashion designer with an annual salary of 60 to create a brand. Each piece of clothing is five yuan more expensive than that produced by ordinary manufacturers, but the market reaction has not achieved the expected effect.
"From unlicensed, counterfeit, to OEM, to brand creation, and then to famous brands, this is a phoenix nirvana development road, and every transformation hides opportunities and challenges. But in clothing enterprises, it is not easy to create a brand. There are enterprises specializing in OEM, brands and entities, and virtual brand operators. How to go in the future of Thompson children's wear is the key. " Mr. Dong said that the five-year plan of the Association was brewing in his mind.
Some professionals told reporters that there are many problems in the development of children's wear industry in Tangpu today. For example, there are more than 10 enterprises in the town that have export business, but their own exports are still blank; One-sided pursuit of quantity, low technical content; Enterprises are cash transactions supported by integrity, with many risks; There are also cash constraints, development factors and so on. However, professionals believe that Tangpu's children's wear enterprises have also seen their own weaknesses and can face them squarely. I believe that smart and hardworking Tangpu people will hand over their answers in the children's wear industry. On the road of creating wealth in the "Tangpu model", I am more and more happy.