"Blue Ocean House" (abbreviated as HLA) is a clothing brand under the Blue Ocean House Group Co., Ltd., headquartered in Jiangyin City, Jiangsu Province, China, which mainly sells men's wear, accessories and related products by chain retail.

Blue Ocean House is a fully managed franchise mode, and franchisees do not participate in management. The professional store is the manager assigned by Blue Ocean House Company to the new store at the beginning of its opening, and then works as a manager while training employees, selects the foreman as the official manager, and returns to the company after the task is completed.

Specialty store of Blue Ocean House is to help new shop assistants to train and manage, so that they can manage the store independently.