1. Writing expects to learn the core principles and skills of advertising copy writing in the course, including writing eye-catching titles and themes, using emotions and story telling to attract audiences and effectively convey the value of products or services.

2. I hope to learn more about different types of advertising copywriting through actual case analysis and practical opportunities, and understand the whole process from market research to creative conception to writing actual copywriting.

3. Writing expects to improve creative thinking and expressive ability through the training and guidance of the course, so as to better understand the needs of the audience and create creative and attractive advertising copy.