Before the discussion, we need to have a premise, that is, as an investor, you love early education very much, are willing to join the cause of early education, and regard early education as your ideal and goal in life. Without this premise, you will be advised to stay away from early education anyway.
Now, you love the early education industry very much. You want to start an early education career, and you are willing to devote yourself to the early education career, and regard it as a career ideal that you have been fighting for all your life. The question becomes, when you want to start a business in the early education industry, is joining the company the most economical and feasible choice?
Answer first, yes. Choosing early education to start a business and joining is an economical and feasible choice.
Remember, entrepreneurship is by no means innovation and subversion, but in the market, with limited resources and all the experience, we strive to keep this thing alive, and then create conditions and constantly wait for opportunities to develop and grow. For starting a business, it is most important to survive at the lowest cost and resources. Many startups don't grow into giants as fast as the star companies we see. Those are rare. Most of what we can't see is running marathons on the track of market competition. It's not how long it starts, but how long it lasts. Winners are those who survive and persist to the end.
Why is it an economical and feasible choice to choose early education and start a business? Analyze and explain from two aspects:
One is early education, and the other is joining this model.
Looking at the stock and increment of the early education market from the scale of the early education industry, this is a rapidly developing market, and a good market environment determines that investment will make a difference in the early education field.
In recent years, the two most frequently heard words about entrepreneurship are probably "tuyere" and "track". In fact, they all have the same meaning, that is, to seize the trend and choose the right industry. When the whole industry is in a period of rapid rise, individual efforts will receive multiple benefits. This is the famous "flying pig theory"-pigs can fly in the tuyere.
Throughout the express delivery industry in recent years, "four links and one reach" began to go hand in hand. Thanks to the rapid development of e-commerce, the demand for express delivery has risen sharply, and the rapid development of express delivery has driven the rapid development of express hardware sorting equipment enterprises (scanning code guns). Those who catch up with this trend have already made a lot of money. Now the express delivery industry is still a big market, and it is difficult to have another chance to enter! The reason is that the market structure has been fixed.
If you choose to start a business, you must enter when an industry is developing at a high speed. The market demand has skyrocketed, there is no industry giant, and the market structure has not yet formed. There's a chance.
To sum up, an industry worthy of starting a business must have two characteristics: first, the market is large enough; Second, the growth rate is fast, and a stable industry pattern has not been formed.
Let's take a look at what kind of market the early education industry is.
Look at the numbers first
First, the market size of preschool education will reach 300 billion in 2020.
What is the concept of 300 billion? Don't worry yet. What is relevant to us is not the number, but the meaning behind the number: the market for early education is big enough!
The market size is calculated as follows: at present, the charging standard of mainstream early education institutions in the market is about 654.38+0.00000 yuan/year. Combined with the estimated 65.438+0.000 million school-age children and 65.438+0.08% early education participation rate, the industry market size is about 65.438+0.8 billion yuan, and it is estimated that the market size of early education in China will reach 300 billion yuan in 2020.
The concept of early education was introduced to China from Europe and America. In the 1980s, European and American countries have established institutions to provide early education services to families. However, the development of early education in China is relatively late. The rise of early education in China is around 1998. Since 2003, overseas brands have entered the domestic market, and the industry has entered a period of rapid growth. In 20 10, the market size of early education industry in China was only 62 billion yuan, and in 20 17, it was19 billion yuan. In 2020, the market size of early education in China is expected to exceed 300 billion yuan. After ten years' development, the embryonic development format of early education industry is gradually becoming standardized, professional, systematic and scientific after a new round of reshuffle.
Number two: children aged 0-6 are about 654.38+0 billion; The annual birth population is about160,000.
The target market group is huge and growing continuously.
In 20 16, the number of children aged 0-6 was about 1. 1.7 billion, accounting for 8.52% of the total population in China, including 68.46 million children aged 0-3 and 48.3 million children aged 4-6.
Although after 2000, under the influence of the national family planning policy, the national birth population showed a downward trend. However, due to China's large population base and the addition of 20 14, the country has gradually liberalized the policy of separate two children and two children, and the number of newly born people has rebounded. The data shows that in 20 16, the national birth population17.86 million, a record high since 2000; Although it declined in 20 17 years, it still reached17.23 million, the second highest since 200 1 year.
Third, the popularization rate of early education is only 15%, and there are 0.6 early education centers for every 1000 children.
The market demand for early education is increasing, but the supply is insufficient. The huge gap between supply and demand is opportunity!
The popularization rate of early education in China is still low, and there is much room for improvement. The red, yellow and blue prospectus shows that 2015.8 million students enrolled in early education nationwide, compared with the base of about 10 million school-age children, the overall penetration rate is low, only 15.8%. More than 90% families in Japan use early education, more than 80% in South Korea and more than 67% in Taiwan Province Province. Therefore, compared with neighboring developed countries and regions, China's early education market penetration rate is still low, and there is more room for future growth. Take the popular early education brands as an example, which are mainly distributed in first-and second-tier cities in China, while there are 0.6 early education centers for every 65,438+10,000 children in China and 2.5 early education centers for every 65,438+10,000 children in first-tier cities. It can be seen that the penetration rate of early education market in the second, third and fourth tier cities in China still has a lot of room for improvement.
Number four: the awareness of early education has increased, and the number of early education applicants has increased rapidly.
From the above four sets of figures, we can also see the overall scale and development trend of the early education market. The growth of family disposable income and the increase of family education investment are also important factors to be optimistic about the early education market.
Although early education is not just needed by the whole people, it has become the standard of the first-and second-line new middle class in this big group.
There is still a lot of room for development in the early education market.
Look at the policy again: policy support encourages running schools+early education capital supervision.
Strictly curb excessive profit-seeking of capital and draw a clear red line for asset securitization. After the promulgation of the new regulations on preschool education, the securitization of preschool education assets is limited. At the same time, the specific impact of pre-school education asset securitization stock has not yet been determined, and it is necessary to wait for a comprehensive investigation by the regulatory authorities and put forward governance requirements.
The original sin of capital and the bottomless pursuit of profit have caused the confusion of education and the waste of resources. Education is originally a slow industry, and it is a big advantage to do education in a down-to-earth manner.
Therefore, the early education market is large, growing rapidly, the market structure is uncertain, and there is no industry giant, which is a good opportunity for investment.
Next, let's take a look at the feasibility of early education joining this model.
Early education and entrepreneurship, joining is undoubtedly the most favorable way.
What resources do you need to prepare to be an early education campus?
1, brand
You need a reliable brand, preferably a national famous brand. The role of brand is to help you quickly reach understanding and trust with customers and open the market in the shortest time.
2. Courses
The most difficult thing is the curriculum system. Brands can be accumulated and influenced slowly. A perfect curriculum system needs the long-term accumulation of R&D team. For entrepreneurship, join a mature system and use it immediately.
Step 3 operate
Operation is the core, and the operation of the campus needs a set of perfect and standardized operation system, which is an essential part of the benign operation of the campus.
Step 4 cultivate
As an educational institution, training is the key link to achieve teaching effect. Without standardized and meticulous training content and system, even the best courses cannot be transformed into real effects.
Brand, curriculum, operation and training can form a complete campus, which is the guarantee for the normal operation of the campus.
Joining just provides these four core systems, and it is also the content that a qualified and conscientious early education company must provide. (Joining brands also need to be carefully selected, and the selection method of joining brands in early education will be updated later. )
I heard many people say that joining early education is a big pit.
This sentence is not entirely correct. Entrepreneurship itself is a big pit, which is the fate of entrepreneurship, not just the fate of early education entrepreneurs.
The most important thing is ideals and interests. If you have an ideal in your heart, stick to it!
If you want to start an early education, joining is a shortcut to start an early education.
It is also a good business for direct investment.
Remarks: The above are some personal opinions. If there are new ideas and ideas, they will be corrected and updated in time. What do you think of this topic? Welcome everyone to leave a message. (Source: Early Education Parenting Information)
Extended reading:
BBunion
abstract
BBunion focuses on the personality education of infants aged 0-3 years, establishes "633 personality building system" and "teaching and playing mode", takes the "Multidimensional Sensory Course" authorized by Germany as the teaching highlight, advocates the combination of school, family and society, guides children to learn to observe, discover, think, debate and compare in games, and cultivates children with firm will, happiness, all-round development and happiness ability.
About BBunion
As a leading brand of sex education for 0-3 years old, BBunion International Early Education focuses on continuously exploring and analyzing the needs of families aged 0-3 years old. The course is based on the scientific theory of cranial nerve development, jean piaget's cognitive development theory, Eric Holmberg Eriksson's personality development theory, abraham harold maslow's hierarchy of needs development theory, and Martin ·e·p· Slieman's positive psychology. It focuses on personality education for 0-3 years old, integrates German educational methods, and takes "multi-dimensional senses" authorized by Germany as the teaching highlight. Combining the educational concept of "Trinity Education" originally created by BBunion with children's diversified growth needs, we will create a space for children to effectively "play" to stimulate brain development, and then learn independently and inspire thinking ability, and create an environment that conforms to children's physiological and psychological characteristics. Cultivate children's perseverance, happiness, all-round development, IQ, EQ, FQ and happiness.