1- Angle should be consistent.
If it is a single food photo, you just need to find the angle according to the characteristics of this food. If it's the whole cookbook, it's best to keep the same perspective.
For example, hot dishes are suitable for head-up, so that people can see clearly what this dish is. Dessert can be taken down to increase the sense of atmosphere and arouse appetite. Cold dishes are suitable for shooting, plus other props; Snacks are fresh and easy to arouse children's interest.
In this way, when customers look through the menu, their brains will automatically classify it and subconsciously remind themselves of the combination of hot dishes+cold dishes+desserts+snacks.
The two tones should be the same.
It is also best to keep the same color, and don't let customers "jump".
For example, hot dishes are generally surrounded by fragrance, so it is appropriate to choose warm colors, cold dishes choose literary cool colors, desserts are suitable for elegance and fun, and so on. The choice of color makes the whole recipe more atmospheric.
3- When you run out, you don't need to buy a professional lighting configuration.
According to the dishes you shoot, you can choose white light or yellow light at home. If it is not bright enough, the flashlight of the mobile phone can help to brighten it.
The mobile phone can also slow down the shutter speed, and the picture will be brighter after a long exposure.
Or the mobile phone adjusts the aperture tree value, and the smaller the aperture value, the larger the aperture, increasing the amount of light entering (at the same time, pay attention to the large aperture, the dishes may be very blurred, focusing on a certain point, you can't see clearly, so the aperture can't be too large.
4- Don't let the plate cover the whole picture.
If there is only delicious food in the picture, customers will not know the specific weight of the dish, only the concept of quality, not the concept of quantity, which is contrary to the shooting intention.
Know how to leave blank space. You can design some words in the blank space, which is helpful to the beauty of the whole photo. Be good at using tools around you, such as mobile phones for secondary cutting, filling them with white or black, or intelligently filling them with colors similar to the pictures themselves.
How to fill it can refer to another article:
Image cropping, deformation and stretching, secondary composition, mobile phone in one step |Snapseed tutorial 1
1, color matching of dishes
1) It is best to choose the same color system.
This is the simplest and most effective method. This will make our overall picture feel more harmonious and give people a very comfortable feeling.
2) Basic color modification
For example, we can slightly modify the basic color when we set the plate, which will make our whole picture more full and vivid.
3) Large-area contrast color: Make the whole picture more vivid, and pay attention to the noise area other than the contrast color.
Step 2 use the right tableware
The choice of tableware mainly considers three factors: the size, color and material of the plate. Try to choose a plate bigger than the food to make the food look more exquisite. You can choose a plate with a solid color to hold dishes with bright colors. The material of the plate can be selected according to the kind of dishes or the scenes created. For example, you can choose wooden tableware for bread, which will give people a feeling of natural handwork.
Step 3 set the table
After choosing the tableware, it is very important to set the table. When setting the plate, we can highlight the shape by tiling or stacking according to the lost characteristics. It should be noted that when we set the plate, we must highlight the dishes, don't pretend to be the host, don't set the plate full, leave a little blank appropriately, or use less prominent details.
4. Rational use of light sources
Light is an important part of dish shooting. Generally, natural light is a good helper for food shooting. Usually, the natural light outside the window is the simplest and best light, delicate and natural, and the color of dishes is often the most vivid and saturated. When shooting, you can put the food near the window and let the food be covered by light.
Note: if it is a house facing south, after 4 pm, the angle of the pipeline is large, the light quality is better and the color temperature is the most beautiful.
If it is a house facing north, the light is usually the best at 2-3 pm.
5. Shooting angle
Different shooting angles bring different shooting effects. When shooting, we should grasp the characteristics of dishes. The characteristics of food are different, and the shooting angle is different.
General shooting angles include 90-degree overhead shooting, three-quarter angle shooting, head-up shooting and 45-degree oblique shooting. Generally speaking, shooting at 45 degrees is the safest and the effect is better. Can shoot the layering and integrity of food, and enhance the intensity in minutes.
6. The application of beauty is very important.
Without post-photography, we can see the importance of retouching. Usually moderate beauty can greatly improve the quality of dishes, and the picture is more tender and attractive. It is suggested to adjust the brightness, color and contrast. The original picture is bright and dark, and the brightness can be adjusted appropriately. If you want to highlight the color or freshness of ingredients, you can improve the contrast and vividness; If you want to highlight the texture of food, you can reduce the contrast and brightness.
Different people have different opinions. Everyone has different methods. The key is to have an appetite for movies. Technology can use large aperture. Grease the plate. These dishes are half-cooked and brightly colored.
Running out is the most important thing.
Watching several experienced teachers upstairs give professional wonderful and perfect answers, I also learned to be taught. Before that, I went to help my friend's wine shop shoot "Gourmet &; Although I had an unsatisfactory experience at first, I also summed up my successful experience through constant attempts. I want to share it with you here. I hope it will inspire you a little and take more colorful food photos. I think taking pictures of recipes is different from taking pictures of people's scenery. In fact, taking recipes is more about the delicate luster and temptation of the main picture. Let me summarize it with several key words: experience and experience.
First, prepare shooting equipment:
① 85 fixed focus lens+old frog macro lens;
② Cold and warm fill light 1 lamp+tripod;
③ A shooting table+black and white background cloth;
4. Huawei mate pro mobile phone.
Second, shooting methods and skills:
(1) Don't overcook the recipe until it is medium-ripe, and pour a layer of marinade before serving to make it bright.
(2) As far as the three dishes of flower meat, whole meat and soup are concerned, the color of flower meat should be highlighted when shooting, the whole meat should highlight the heavy taste, and the soup should be light and peaceful;
3. The shooting angle can be adjusted according to the shape of the dish, whether it is overhead shooting or low-angle head-up shooting;
4, highlight the theme of the cuisine, don't avoid the weight, be close to the dishes, pay attention to the hot food will have a hot air blur lens;
⑤ Before shooting, it's best to put the dishes again with chopsticks, and don't put them around;
6. Warm color light is the main light source, and cool color fill light can fill the light and make the dishes exquisite.
(My humble opinion is for reference only)
Generally speaking, people like to use color, smell and taste to describe the quality of food, but we can only see the color of a picture, so we should take pictures as if we smelled their fragrance, so the shooting equipment should be high pixel and high definition. If necessary, you can take macro photos of its texture and tenderness, which will make people drool! ! !
If you want to make a good recipe, it's very simple. First of all, you should work as hard as a work of art. When cooking, you must reflect the color and fragrance, so that the dishes you make look delicious and valuable, which makes people salivate.
Braised pork: because there is steam, carefully observe the slight steam around and spread it, and the effect of hot shooting is more obvious.
Spicy crayfish: the crayfish are handled neatly, and the dishes are appetizing.
Pictures and dishes are full of colors. You may think that the color of the photos I took is more beautiful because I layered the colors with ps software.
Jiaozi: The more beautifully wrapped, the better the effect. You can see a person's technical content from the picture. My bag is not good, that's all.
A set of biscuits:
No matter what equipment is used to shoot high-pixel food, we must master the brightness of light reflection and the zoom caused by viewing angle. High-quality pictures show the food incisively and vividly, and the freehand brushwork lies in your play in the gourmet room. Food is an art from life! "
First, the food should look good, and then the angle should be chosen. Make good use of light.
1 simple structure
Simple composition works well and shooting is extremely simple.
Method:
Choose a place with sufficient light source to spread a piece of cloth with clean background, such as white cloth or clean wooden board with grain color. Remember to be clean and don't let the background lead you by the nose.
Putting what you want to shoot on a white cloth can increase the exposure appropriately. With the method of blank space, it is easy to highlight the main body, which looks fresh and elegant and everyone likes it.
Point: The only thing that can attract people's visual focus is food.
Two-stage synthesis
The so-called hierarchical composition is to make the food show certain regularity and spaciousness, let people feel the beauty of rhythm, and then highlight the subject of shooting. When shooting, you can open the grid line in the mobile phone, which is convenient to locate the position of the shooting subject.
Key points: there is a contrast between the size and distance of food, and there should be a sense of space.
3 oblique composition
The so-called oblique composition, the most classic is chopsticks, of course, there are straws, through chopsticks and other objects from outside the screen to enter.
Function: you can break the picture, activate the picture and bring it into the picture.
Key points: Oblique objects entering the composition should avoid being too big to cover the main body.
4 high-gloss composition
This is also a relatively simple way of composition. As shown in the above picture, highlight a unique theme on similar dishes. If you put the cut apples on a fruit bowl, or there is a layer of peeled white shrimp meat on the whole lobster, you can make the main body stand out and leave a deep impression.
Key points: It is necessary to avoid that the lens is too close to the subject, resulting in blurred background edge, unclear subject and lack of layered visual effect.
5 horizontal composition
Horizontal composition, the picture can bring people more sense of stability and width, so that the food reflects a quiet, peaceful and relaxed feeling. Of course, this is also the most accustomed perspective.
6 triangle composition
Triangular composition means that food consists of regular triangle, oblique triangle or inverted triangle, and then photos are taken. Different triangles give people different viewing feelings. Triangular composition can highlight the more three-dimensional and flexible feeling of food.
7 horizontal composition
Horizontal composition means that the picture is composed of many parallel horizontal lines, which makes the food feel quiet, calm and comfortable. Such as shooting bread, biscuits, meatballs and other foods.
8 diagonal composition
The oblique composition can be a horizontal oblique composition or a three-dimensional oblique composition above. Generally speaking, oblique composition makes the picture full of dynamic, unbalanced and unstable feelings, which can achieve tense and attractive visual effects.
9 vertical composition
Vertical composition is a composition method in which a picture is composed of multiple vertical lines. The advantage of this method is that it can show the height and line sense of the subject. For example, we shoot drinks, drinks, cups and so on.
Pay attention to the following points when shooting beautiful recipes: (1) Choose a solid background, and recommend black or white. No matter what you shoot, the black background can generally give people a sense of texture, and black and white collocation is also very good.
For example, a white plate with a black background has a strong contrast, the main body of food is prominent, and the characteristics of food are clear at a glance. The specific operation can be adjusted according to the actual situation.
(2) Choosing a container is very important. In addition to color, but also combined with dishes, choose a good container composition. Equipment and camera settings: large aperture lens creates shallow depth of field, blur brings beauty, lighting is very important, iso is as small as possible, and noise is reduced to make the picture more delicate and soft.
(3) Writing is also very important. You can leave a blank space appropriately and shoot from multiple angles. The more natural the better!