According to the person in charge of "More Reading Month", this season, product iteration was carried out on the basis of the first and second seasons, the official subsidy was increased with the reading fund of 1 100 million yuan, the scope of bibliography subsidy was expanded, the digital reading library was launched, and the channel resources of "10 billion subsidies" were released. At the same time, hundreds of authoritative publishing houses and book publishing companies in the United Nations set up an online zone of "More Reading Month" and launched 5 million copies of genuine classic bestsellers.

"In the first two seasons, during the reading month, the sales of Houlang Store increased by at least 2 times, among which high-scoring books such as history museum, art, public life, watercress and coloring books were the most popular among readers." The relevant person in charge of Houlang Publishing Company said that the "Reading More Month" activity not only allows consumers to buy more good books with good quality and low price, but also helps authoritative publishing houses and publishing enterprises to embrace the network economy and develop faster and better.

It is understood that, compared with the previous two seasons, the third season of Read More also added a "digital reading hall", and introduced digital products from Pinduoduo's tens of billions of subsidized channels, such as iPad, tablet computer, Kindle, electronic paper book, early education machine, translation pen (dictionary pen), point reading machine and electronic word card. The person in charge of "More Reading Month" introduced, "This is the first attempt of digital reading Pratt & Whitney in the reading month, hoping to strive for perfection in products and bring consumers a better and richer experience."

Editor Wang Lin

Proofread Li Ming