Of course you can.
With the rise of the Internet, personal brands have attracted more and more attention. We may not have heard the word personal brand before, but in fact, personal brand has always been on us, but you just don't know it yet.
Therefore, there is no special boundary between Ma Bao and building a personal brand. Ma Bao is an identity attribute for us, just as people who go to work can be professionals or migrant workers. Nowadays, many people who go to work also hope to gain more promising development and promotion in the workplace by building a good personal brand and highlighting their core advantages.
This is the same reason that Ma Bao needs to establish a personal brand, because Ma Bao also needs to develop and make money.
So today's topic is how should Ma Bao establish her personal brand? Let's talk about why it is so difficult for Ma Bao to do sideline business.
For most ordinary treasure moms, there are three core pain points that may have been trying to solve;
For example, the first and most obvious thing is that time and energy are not allocated enough!
Last weekend, I took two children to do early education consultation. During the interval, a treasure mother was chatting with me. "I dare not have a second child, and no one helps me. Now I feel very tired to take one, except for my own time to sleep, and then all the others are around my children … "Especially for my one-year-old baby, especially without my family to help me.
So in this case, no matter how powerful you are, even if you want to fight back, even if you have superhuman powers, you will be crushed.
The second biggest headache is limited cognition.
Some people say that "one year is in the baby's brain for three years", and I think it is quite inconclusive. However, it is undeniable that for some treasure moms, they are simple-minded, straightforward, emotional and impulsive. If you are not careful, you will be inexplicably attracted when you see a lot of information such as "part-time job", "lying to make money" and "bringing a baby with your left hand and making money with your right hand" ...
This is limited cognition, or the cognitive level is relatively low, and there are too few things to see and know! Without understanding the core essence of things, it is easy to be confused by various appearances outside.
Because in the cognition of many precious mothers, she just thinks that I can see others and then think that I can work hard ... but only when I really do it can I know what the reality is like.
To know this, it is usually the lesson that Ma Bao took many detours, stepped on the pit, was taken in and cheated of money. Then, it is almost like giving up.
The third most fatal problem is that Ma Bao is generally low in vitality and unattractive.
We found that many treasure moms who do WeChat business now, no matter what products she sells in the circle of friends, are not easy to sell.
Its core essence is because others don't believe you. At first glance, the circle of friends thinks it is copied and pasted. Other people's views on this kind of lifeless words and pictures are only lifeless, and there is no desire to consult and buy.
This is because you have no energy, confidence, ability and belief, so it is difficult to attract others to pay attention to you, and naturally fewer people will pay for you. It's no use just relying on hard work and persistence.
If treasure moms want to succeed, they must first see and face up to their own problems.
First: make a good trade-off and balance! In other words, if time and energy allow, Ma Bao can not only take good care of his family and children, but also do a good job in his personal career.
It is said that "you can't have your cake and eat it", but I think Ma Bao's sideline is not a multiple-choice question, but a methodological issue.
Second: raise awareness.
There is no shortcut to improving cognition. Only through continuous learning, accumulation of time, deliberate practice and persistence of will can we improve step by step.
Generally speaking, there are two ways to improve your cognition. The first is to work hard by yourself, and the second is to find a teacher with achievements, quality and pattern to take you and teach you to do it.
Third: improve energy.
I have heard many mothers say that when they take care of their babies, they often feel confused, anxious and, more seriously, depressed. In fact, I felt the same way when I took care of Dabao for a year or two. It's really painful
But it wasn't until I experienced several disappointments in starting a business and switched to the sideline of Internet development that I realized that the reason why we had such negative emotions at that time was because our own energy was too low.
So how can we make ourselves energetic? The easiest way is to do what you want to do and earn what you can. Only after experiencing more things and earning money can we be practical, calm and feel safe.