Hosting has been popular since the beginning of 2 1 century and has become an important way of channel innovation and channel outsourcing. The so-called "brand trusteeship" refers to the business form in which a brand entrusts part of its management authority to a specific individual or organization for management. This particular individual and organization is the trustee, and its management object is the trustee. Custody is divided into overall custody and sales custody. Overall custody means that the custodian takes over the overall affairs of the brand, and sales custody means that the custodian only manages the sales links. The concept of custody in this paper refers to sales custody. The custodian institution must have the advantages of relatively perfect personnel, channels, funds and management; The personnel, channels and management of the entrusting unit are seriously insufficient and cannot meet the market demand. By establishing the relationship between trusteeship and trusteeship, we can achieve the purpose of fostering strengths and avoiding weaknesses, sharing resources, complementing each other's advantages and developing together. Hosting has the following significance:

1, specialized division of labor, channel outsourcing. After years of development, the clothing industry has been highly specialized. There are "virtual marketing", such as Nike and Metersbonwe Bang Wei and Bang Wei, which only do brand operation and outsource production; There are OEM factories specializing in brand OEM; There are dealers with large channels and decisive terminals, and custody is one of them. There are fewer and fewer enterprises taking the whole value chain process like Youngor. The brand entrusts the chores of sales and channels, and can concentrate on solving things with higher added value such as brand operation and commodity design. Custodians are generally local elites, and custody localizes channels. 2. Control expenses and solve them. Many brands that adopt the direct branch model will encounter repeated breakthroughs in the expense budget. Shanshan therefore had to wield a knife to reform the direct sales channels and set up 30 sales companies across the country to decouple from Shanshan. If custody is adopted, the commission is fixed, so the cost of circulation is fixed, the expenditure is visible, and the budget will not break through.

3. Incentive system. There is a big problem in the management of direct branches, that is, it is difficult to formulate and cash in the incentive mechanism. With trusteeship, the incentive of sales link is tangible and there is an agreement in black and white.