The first-class environment, services and courses make mygym a leader in the field of high-end early education. "mygym's growth plan in China is to establish 65,438+000 early education centers nationwide within five years." Liu Junjun, CEO of mygym China, said in an exclusive interview with reporters a few days ago. Despite the fierce competition in the domestic early education market, mygym does not intend to change its original intention-to become a rapidly expanding domestic leading brand of high-end early education. Mygym, the first brand of early education in the United States, was founded by William caplin and Yakov/Susie Sherman (Yakov &; Susie Sherman) * * * co-founded, has a history of 26 years. With its focus on teaching quality and unique educational management concept, mygym has been awarded the title of "America's first brand in preschool education" by American authoritative magazine Entrepreneur for two consecutive years. Mygym helps children aged 0 to 13 to develop their physical, emotional, cognitive and social abilities. The unique curriculum integrates exciting and interesting games, sports, gymnastics, music, dance, relay race and horse riding games. Let children gain strength, balance, coordination, agility and flexibility while enjoying infinite joy, and then develop social skills and establish good self-confidence and self-esteem. Mygym's advanced teaching facilities are customized by professionals according to children's physical characteristics, development needs and safety standards. Physical education courses also use a series of high-end teaching facilities such as rock climbing, balance beam, uneven bars and rings to let children get good physical and mental exercise while experiencing happiness. At present, mygym has opened more than 200 children's education centers in 25 countries and regions around the world, and more than 6.5438+0 million children enjoy school-age and non-competitive courses brought by mygym every year. It is estimated that by 20 1 1, mygym will have more than 300 centers in more than 50 countries and regions around the world, and more than10 million children around the world will benefit from mygym's wonderful courses. Accelerating expansion and adhering to "high-end" With the wave of internationalization sweeping the world and the rapid development of China's economy, the demand for early education in China families is increasing. High-end early education service has its unique development prospect in China. Mygym entered China in early 2009 and opened its first center in Beijing, which not only introduced the unique education and business philosophy into the domestic education industry, but also brought a more professional and authoritative early education model for children in China. Then, at the end of 2009, mygym Shenyang Center and Shenzhen Center opened one after another, which laid a solid foundation for mygym to enter the north-south market smoothly. "By the end of next year, my gym will have dozens of centers all over the country." Liu Junjun is full of confidence in the future. In the field of early education, mygym has formed distinctive features and advantages in terms of concentration, professionalism, scientificity, leading, global, authority and non-imitation. These are the embodiment of the "high-end" concept advocated by mygym style. Mygym, who has 26 years of professional experience in early childhood education, has been focusing on this field and is committed to improving the lives of children all over the world. For more than 20 years, the courses developed by mygym on the basis of in-depth study of physiology, psychology and sociology have been recognized by hundreds of experts and personally verified by children participating in the courses, and have always kept pace with the most advanced medical and psychological research results. At the same time, mygym constantly adjusts the curriculum and updates the curriculum system in real time, which is released to more than 200 institutions around the world by mygym America Center every week. Therefore, mygym has formed a competitive advantage that is difficult to imitate in China, reaching a height that other similar brands can't reach. Faced with the growing demand for early education and the rapid expansion of Jim in the United States, Liu Junjun is thinking about how to ensure that each newly opened center can provide uniform and high-quality services. We have reason to believe that accelerating the expansion in China and maintaining the "high-end" route of mygym will be the magic weapon for mygym to succeed in the field of early education in China.