In fact, no matter which e-commerce platform, such as Taobao, JD.COM, etc., there are unpopular categories, indicating that people's search volume is small. So how much do you know about Taobao's unpopular categories? The following Bian Xiao e-commerce knowledge network will explain this content.

First, the customer unit price is high and the profit is high.

This means that you don't have to spend a lot of energy, and a few orders a day will have good returns. At least the profit per order is not 100+. It's killing me to pack that low-profit commodity. In addition, high customer unit price and high profit mean that most of your customers will be better customers. You can feel 9 yuan's 9 packs and teach you to turn over a new leaf in minutes.

Second, just-needed products to solve pain and desire.

Is it true that the hospital sells you tens of thousands of heart stents for hundreds of dollars? There are also some highly profitable breast enhancement and weight loss products. Is it true that some bracelets and Wan Wen are expensive? Just-needed products to solve pain and desire mean that the demand is expected to be strong and you will sell them faster.

Third, there are no obvious seasonal products.

Men's wear and women's wear, selling T blood and fire in summer, and continuing to wear down jackets in autumn and winter. Down jackets are sold out. Well, winter has passed. Keep changing your spring clothes, brother. Never stop.

4. Products without color and size restrictions.

For example, Taobao women's clothing category has many colors and sizes, which means that you need more funds to press the goods, and the capital turnover rate is too poor. Why not make products without color and size restrictions?

5. Reusable products.

1, personal care and health care in beauty care. For example, instruments for treating insomnia (more deceptive), correcting teeth and restoring vision.

2. Toy early education in maternal and child classes. An OEM swimming pool made last summer, a few hundred dollars baby. The highest sales volume is less than 300. Alibaba 150 takes the goods and sells them for 360.

3. Tonics in food. Cistanche deserticola, China Rana and so on.

What are the characteristics of the unpopular category?

This is a relative concept, and the search volume on Taobao is relatively small. That is what we usually call "unpopular". In the whole market, their characteristics are:

1, small market capacity;

2. Old customers are stable;

3. The competing products are clear;

4. High conversion rate;

And this kind of through train also has his characteristics:

1, few keywords;

2, the conversion rate is high;

3. High return on investment;